:::

詳目顯示

回上一頁
題名:文創行銷的O2O--以中臺灣文創園區經營管理看行銷組合與新媒體行銷效果
書刊名:創新研發學刊
作者:顏加松
作者(外文):Yen, Chia-sung
出版日期:2021
卷期:16:1
頁次:頁1-12
主題關鍵詞:文化創意產業文創園區互動科技新媒體Cultural and creative industriesCultural and creative parkInteractive technologyNew media
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:46
期刊論文
1.Montgomery, John(2004)。Cultural quarters as mechanisms for urban regeneration. Part 2: a review of four cultural quarters in the UK, Ireland and Australia。Planning Practice and Research,19(1),3-31。  new window
2.McKee, R.、Fryer, B.(2003)。Storytelling that moves people。Harvard Business Review,81(6),51-55。  new window
3.Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research,13(2),280-285。  new window
4.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual communities and society: Toward and integrative three phase model。International Journal of Information Management,17(4),261-270。  new window
5.Kim, Angella J.、Ko, Eunju(2012)。Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand。Journal of Business Research,65(10),1480-1486。  new window
6.Shankar, Avi、Elliott, Richard、Goulding, Christina(2001)。Understanding consumption: Contributions from a narrative perspective。Journal of Marketing Management,17(3/4),429-453。  new window
7.Dinner, Isaac M.、Van Heerde, Harald J.、Neslin, Scott A.(2014)。Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising。Journal of Marketing Research,51(5),527-545。  new window
8.Escalas, J. E.、Moore, M. C.、Britton, J. E.(2004)。Fishing for feelings? hooking viewers helps!。Journal of Consumer Psychology,14(1/2),105-114。  new window
9.吳碧珠、王璐(20150800)。文化創意產業之行銷組合:臺北華山1914與松山文創園區之比較。觀光與休閒管理期刊,3(特刊),158-169。new window  延伸查詢new window
10.Amabile, Teresa M.(1988)。A Model of Creativity and Innovation in Organizations。Research in Organizational Behavior,10(1),123-167。  new window
11.Getz, D.(2009)。Policy for sustainable and responsible festivals and events: institutionalization of a new paradigm。Journal of Policy Research in Tourism, Leisure and Events,1(1),61-78。  new window
會議論文
1.Robinson, M.(2009)。Locating Creativity in Festival Tourism: Place, Partnerships and Possibilities。International Symposium on Cultural Festival and Creative Industry,National Taipei University of Education 。  new window
圖書
1.Kotler, P.、Keller, K. L.(2006)。Marketing management。New Jersey:Pearson Education International, Inc.。  new window
2.Scott, Allen J.(2008)。Social Economy of the Metropolis: Cognitive-Cultural Capitalism and the Global Resurgence of Cities。Oxford:Oxford University Press。  new window
3.Lacey, N.(2000)。Narrative and Genre: Key Concepts in Media Studies。New York:Palgrave。  new window
4.Lippmann, W.(1946)。Public opinion。Transaction Publishers。  new window
5.McCarthy, E. J.(1960)。Basic Marketing, a Managerial Approach。Homewood, Ill.:Richard D. Irwin。  new window
單篇論文
1.漢寶德,劉新圓(20080610)。閒置空間再利用政策之檢討,財團法人國家政策研究基金會。,http://www.npf.org.tw/post/2/4332,(教文(研)097-009號)。  延伸查詢new window
圖書論文
1.Evans, G. L.(2009)。From cultural quarters to creative clusters-creative spaces in the new city economy。The sustainability and development of cultural quarters: International perspectives。Stockholm:Institute of Urban History。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE