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題名:連鎖咖啡店品牌情感、品牌承諾與購買意願之研究
書刊名:管理資訊計算
作者:田寒光魏筱昀何慧儀郭彥麟陳勇諺葛廷斌黃月霞郭彥谷
作者(外文):Tien, Han-kuangWei, Siao-yunHo, Hui-yiKuo, Yen-linChen, Yung-yenGer, Tyng-binHuang, Yueh-hsiaKuo, Yen-ku
出版日期:2022
卷期:11:1
頁次:頁240-248
主題關鍵詞:連鎖咖啡品牌情感品牌承諾購買意願Coffee shops chainBrand affectBrand commitmentPurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:5
期刊論文
1.Sung, Y.、Kim, J.、Jung, J. H.(2010)。The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers。Journal of International Consumer Marketing,22(1),5-17。  new window
2.Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management,10(1),33-58。  new window
3.Eisingerich, A. B.、Rubera, G.(2010)。Drivers of brand commitment: A cross-national investigation。Journal of International Marketing,18(2),64-79。  new window
4.Walsh, M. F.、Winterich, K. Page、Mittal, V.(2010)。Do logo redesigns help or hurt your brand? The role of brand commitment。Journal of Product and Brand Management,19(2),76-84。  new window
5.Gaski, John F.、Nevin, John R.(1985)。The Differential Effects of Exercised and Unexercised Power Sources in A Marketing Channel。Journal of Marketing Research,22(2),130-142。  new window
6.Song, Y.、Hur, W. M.、Kim, M.(2012)。Brand Trust and Affect in the Luxury Brand-customer Relationship。Social Behavior and Personality: An International Journal,40(2),331-338。  new window
7.Kimpakom, N.、Tocquer, G.(2010)。Service Brand Equity and Employee Brand Commitment。Journal of Services Marketing,24(5),378-388。  new window
8.Kabadayi, E. T.、Alan, A. K.(2012)。Brand trust and brand affect: Their strategic importance on brand loyalty。Journal of Global Strategic Management,6(1),80-88。  new window
9.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
10.Dash, G.、Kiefer, K.、Paul, J.(2021)。Marketing-to-millennials: marketing 4.0, customer satisfaction and purchase intention。Journal of Business Research,122,608-620。  new window
11.Guan, J.、Wang, W.、Guo, Z.、Chan, J. H.、Qi, X.(2021)。Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect。International Journal of Contemporary Hospitality Management,33(5),1620-1645。  new window
12.Huang, Y. F.、Dang, H. S.(2014)。An empirical analysis on purchase intention on coffee beverage in Taiwan。European Journal of Business and Management,6(36),2222-1905。  new window
13.Hung, L. M.(2012)。A study of consuming behaviors of budget coffee。Business and Management Research,1(1),48-61。  new window
14.Jamshidi, D.、Rousta, A.(2021)。Brand commitment role in the relationship between brand loyalty and brand satisfaction: phone industry in Malaysia。Journal of Promotion Management,27(1),151-176。  new window
15.Lin, Y. C.、Huang, P. W.(2012)。Effects of the big five brand personality dimensions on repurchase intentions: Using branded coffee chains as examples。Journal of Foodservice Business Research,15(1),1-18。  new window
16.Liu, Z. S.、Chen, P. W.、Wang, J. Y.、Kuo, T. C.(2017)。Assessment of Cellular Mutagenicity of Americano Coffees from Popular Coffee Chains。Journal of Food Protection,80(9),1489-1495。  new window
17.Wann, J. W.、Kao, C. Y.、Yang, Y. C.(2018)。Consumer Preferences of Locally Grown Specialty Crop: The Case of Taiwan Coffee。Sustainability,10(7),1-13。  new window
18.Yuan, B. J.、Chang, H. F.、Tzeng, G. H.(2015)。Evaluation of service quality continuous improvement in coffee shops。Human Factors and Ergonomics in Manufacturing & Service Industries,25(1),1-11。  new window
19.Burmann, Christoph、Zeplin, Sabrina(2005)。Building Brand Commitment: A Behavioural Approach to Internal Brand Management。Journal of Brand Management,12(4),279-300。  new window
20.Sung, Yongjun、Kim, Jooyoung(2010)。Effects of Brand Personality on Brand Trust and Brand Affect。Psychology and Marketing,27(7),639-661。  new window
21.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing,17(9),761-782。  new window
22.Yeh, Duen-yian(20070400)。Monitoring Performance of Taiwan Coffee Chain Stores Using a Multidimensional Performance Management System。Asia Pacific Management Review,12(2),101-111。new window  new window
23.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
 
 
 
 
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