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題名:基於感知價值、網路口碑探討購買意圖:以電子競技之電腦周邊產品為例
書刊名:科技管理學刊
作者:林士平 引用關係阮紅玉張弘毅
作者(外文):Lim, Sirirat SaeNguyen, Hong NgocChang, Hung-yi
出版日期:2022
卷期:27:1
頁次:頁93-125
主題關鍵詞:感知價值網路口碑購買意圖態度滿意度電子競技Perceived valueeWomPurchase intentionAttitudeSatisfactioneSport
原始連結:連回原系統網址new window
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期刊論文
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