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M.(1971)。Is there a generalized price-quality relationship: An extension。Journal of Marketing Research,8,241-243。 | 16. | Lambert, Z. V.(1970)。Product perception: An important variable in price strategy。Journal of Marketing,34,68-76。 | 17. | Pettigrew, T. F.(1968)。The measurement and correlates of category width as a cognitive variable。Journal of Personality,26。 | 18. | Koponen, Arthur(1960)。Personality Characteristics of purchasers。Journal of Advertising Research,1,6-12。 | 19. | Roselius, T.(1971)。Consumer ranking risk reduction methods。Journal of Marketing,35。 | 20. | Wells, W.、Tigert, D.(1971)。Activities, interest and opinions。Journal of Advertising Research,11,27-35。 | 21. | Jacoby, Jocob、Olson, Jerry C.、Haddock, Rafael A.(1971)。Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality。Journal of Applied Psychology,55(6),570-579。 | 會議論文1. | Bauer, Raymond A.(1960)。Consumer behavior as risk taking。The 43rd National Conference of the American Marketing Association,(會議日期: 1960/06/15-06/17)。American Marketing Association。389-398。 | 研究報告1. | Raju, P. 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H.(1971)。A theory of human motivation。Attitude measurement for marketing strategies。Glenview, Ill.:Scott, Foreman。 | 6. | Arndt, J.(1967)。Perceived risk, sociometric integration and word of mouth in the adaptation of new food product。Risk taking and information handling in consumer behavior。Boston:Division of Research, Graduate School of Business Administration Harvard University。 | 7. | Kssarjian, H. H.、Sheffet, M. J.(1975)。Personality and consumer behavior: One more time。AMA 1975 Combined Proceedings series。Chicago:AMA。 | 8. | Demy, E.(1974)。Psychographics and from whence it came。Life style and Psychographics。Chicago:AMA。 | |