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題名:消費者行為新探
書刊名:復興崗學報
作者:鄭伯壎 引用關係
出版日期:1983
卷期:29
頁次:頁369-393
主題關鍵詞:行為消費者
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:14
期刊論文
1.Dash, Joseph F.、Schiffman, L. G.、Berenson, C.(1976)。Risk and personality related dimensions of store choice。Journal of Marketing,40(1),32-39。  new window
2.Plummer, J. T.(1971)。Life style patterns and commercial bank credit card usage。Journal of Marketing,35(2),35-42。  new window
3.Perry, M.、Hamm, B. C.(1969)。Canonical analysis of relations between socioeconomic risk and personal influence in purchase decisions。Journal of Marketing Research,6,351-354。  new window
4.Ziff, Ruth(197104)。Psychographics for Market Segmentation。Journal of Advertising Research,11,3-10。  new window
5.Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research,7(3),364-369。  new window
6.McConnell, J. D.(1968)。Effect of Pricing on Perception of Product Quality。Journal of Applied Psychology,52(4),331-334。  new window
7.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing,38(1),33-37。  new window
8.Markin, R. J.、Lillis, C. M.、Narayana, C. L.(1976)。Social Psychological Significance of Store Space。Journal of Retailing,52(1),43-54。  new window
9.Kassarjian, Harold H.(1971)。Personality and consumer behavior: A review。Journal of Marketing Research,8(4),409-418。  new window
10.Shapiro, B. P.(1973)。Price reliance: Existence and sources。Journal of Marketing Research,10(3),286-294。  new window
11.House, Robert J.、Wigdor, Lawrence A.(1967)。Herzberg's dual-factor theory of job satisfaction and motivation: A review of the evidence and a criticism。Personnel Psychology,20,369-390。  new window
12.Kotler, P.(1970)。Corporate models: Better marketing Plans。Harvard Business Review,48,135-149。  new window
13.Perloff, R.(1964)。Potential Contribution of the consumer-oriented psychologist。Business and Society,4,28-34。  new window
14.Whitsett, D. A.、Winslow, E. K.(1967)。An analysis of studies critical of the motivator-hygiene theory。Personnel Psychology,20,391-415。  new window
15.Gardner, D. M.(1971)。Is there a generalized price-quality relationship: An extension。Journal of Marketing Research,8,241-243。  new window
16.Lambert, Z. V.(1970)。Product perception: An important variable in price strategy。Journal of Marketing,34,68-76。  new window
17.Pettigrew, T. F.(1968)。The measurement and correlates of category width as a cognitive variable。Journal of Personality,26。  new window
18.Koponen, Arthur(1960)。Personality Characteristics of purchasers。Journal of Advertising Research,1,6-12。  new window
19.Roselius, T.(1971)。Consumer ranking risk reduction methods。Journal of Marketing,35。  new window
20.Wells, W.、Tigert, D.(1971)。Activities, interest and opinions。Journal of Advertising Research,11,27-35。  new window
21.Jacoby, Jocob、Olson, Jerry C.、Haddock, Rafael A.(1971)。Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality。Journal of Applied Psychology,55(6),570-579。  new window
會議論文
1.Bauer, Raymond A.(1960)。Consumer behavior as risk taking。The 43rd National Conference of the American Marketing Association,(會議日期: 1960/06/15-06/17)。American Marketing Association。389-398。  new window
研究報告
1.Raju, P. S.(1976)。Product familiarity, brand name and price influences on product evaluation。College of Business Administration, Pennsylvania State University。  new window
學位論文
1.Berman, B.(1973)。The influence of socioeconomic and attitudinal variable on the price-quality relationship(博士論文)。University of New York。  new window
圖書
1.Kelly, G. A.(1955)。The Psychology of Personal Construct。New York, NY:W. W. Norton and Company。  new window
2.Dichter, Ernest(1964)。Handbook of Consumer Motivations。New York:McGraw-Hill Book Company。  new window
3.Schiffman, Leon G.、Kanuk, Leslie Lazar(1978)。Consumer Behavior。Prentice-Hall Inc.。  new window
4.Engel, J. F.、Blackwell, R. D.、Kollat, D. T.。Consumer behavior。New Jersey:Dryden Press。  new window
5.Robertson, T. S.(1970)。Consumer behavior。Englewood Cliffs, N. J.:Prentice-Hall。  new window
6.Dichter, E.(1961)。Handbook of Consumer motivations。Paris:UNESCO。  new window
7.小島外弘(1972)。消費者研究。鑽石出版社。  延伸查詢new window
8.Cox, D. F.(1967)。Risk taking and information handling in consumer behavior。Boston:Division of Research, Graduate school of Business Administration Harvard University。  new window
9.Engel, J. F.、Wales, H. G.、Warshaw, M. R.(1971)。Promotional strategy。Homewood, Ill.:Irwin。  new window
10.Walters, C. Glenn(1978)。Consumer behavior: Theory and practice。Richard D. Irwin, Inc.。  new window
11.Herzberg, Frederich(1966)。Work and the nature of man。The World Publishing Co.。  new window
12.Maslow, Abraham Harold(1970)。Motivation and personality。Harper & Row Publishers。  new window
13.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
單篇論文
1.莊仲仁(1978)。品牌印象對產品評價的影響。  延伸查詢new window
2.莊仲仁(1983)。百貨公司打折與消費者品質知覺間的關係,國立台灣大學。  延伸查詢new window
圖書論文
1.李金漢(1982)。個人價值觀念與消費行為:華人經理與西人經理的比較研究。社會及行為科學研究的中國化。中央研院民族學研究所。new window  延伸查詢new window
2.Cunningham, Scott M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。  new window
3.Reynolds, Fred D.、Darden, William R.(1974)。Construing Life Style and Psychographics。Life Style and Psychographics。American Marketing Association。  new window
4.Bourne, F. S.。Group influenced in marketing and Public relations。Some applications of behavioral Science。  new window
5.Maslow, A. H.(1971)。A theory of human motivation。Attitude measurement for marketing strategies。Glenview, Ill.:Scott, Foreman。  new window
6.Arndt, J.(1967)。Perceived risk, sociometric integration and word of mouth in the adaptation of new food product。Risk taking and information handling in consumer behavior。Boston:Division of Research, Graduate School of Business Administration Harvard University。  new window
7.Kssarjian, H. H.、Sheffet, M. J.(1975)。Personality and consumer behavior: One more time。AMA 1975 Combined Proceedings series。Chicago:AMA。  new window
8.Demy, E.(1974)。Psychographics and from whence it came。Life style and Psychographics。Chicago:AMA。  new window
 
 
 
 
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