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題名:個人價值觀念與消費行為 : 華人經理及西人經理的比較研究
作者:李金漢
書刊名:社會及行為科學研究的中國化;楊國樞, 文崇一 (主編)
集叢:中央研究院民族學研究所乙種專刊;10
頁次:441-467
出版日期:1982
出版項:臺北:中央研究院民族學研究所
主題關鍵詞:華人經理比較研究個人價值觀念消費行為西人經理
學門:社會學
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:2
期刊論文
1.Bartels, Robert(1951)。Can Marketing Be a Science?。Journal of Marketing,15(3),319-328。  new window
2.Cosmas, Stephen C.、Sheth, Jagdish N.(1980)。Identification of Opinion Leaders Across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas。Journal of International Business Studies,11,66-72。  new window
3.Hutchison, H. D.(195201)。Marketing as a Science: An Appraisal。Journal of Marketing,16(3),186-293。  new window
4.Kotler, Philip(1972)。A Generic Concept of Marketing。Journal of Marketing,36(2),46-54。  new window
5.Meade, R .D.、Barnard, W. A.(1973)。Conformity and Anticonformity among Americans and Chinese。The Journal of Social Psychology,89,15-24。  new window
6.Munson, J. M.、McIntyre, S. H.(1979)。Developing Practical Procedures for the Measurement of Personal Values in Cross-cultural Marketing。Journal of Marketing Research,16(1),48-52。  new window
7.Myers, John、Greyser, S. A.、Massy, W. F(1979)。The Effectiveness of Marketing, R & D for Marketing Management: An Assessment。Journal of Marketing,43(1),17-29。  new window
8.Stainton, R. S.(195207)。Science in Marketing。Journal of Marketing,17(1),64。  new window
9.Taylor, Weldon J.(1965)。Is Marketing a Science? Revisited。Journal of Marketing,29(3),49-53。  new window
10.Zenzen, M. J.、Hammer, L. Z.(1978)。Value Measurement and Existential Wholeness: A Critiqe of the Rokeachean Approach to Value Research。The Journal of Value Inquiry,12(2),140-156。  new window
11.Buzzell, Robert D.(1963)。Is Marketing a Science?。Harvard Business Review,41,32-48。  new window
12.Bagozzi, Richard P.(1975)。Marketing as Exchange。Journal of Marketing,39(4),32-39。  new window
13.Vinson, Donald E.、Scott, Jerome E.、Lamont, Lawrence M.(1977)。The Role of Personal Values in Marketing and。Journal of Marketing,41(2),44-50。  new window
研究報告
1.Otteson, S. F.(1952)。Marketing: Current Problems and Theories。Bloomington:Indiana University。  new window
圖書
1.殷海光(1969)。中國文化的展望。香港:文藝書屋。  延伸查詢new window
2.金耀基(1978)。從傳統到現代。臺北:時報文化出版公司。  延伸查詢new window
3.Dichter, Ernest(1964)。Handbook of Consumer Motivation。New York:McGraw-Hill Book Co。  new window
4.Halbert, M. H.(1965)。The Meaning and Sources of Marketing Theory。New York:McGraw-Hill Book Co.。  new window
5.Zaltman, G.、Burger, P. C.(1975)。Marketing Research, fundamentals, and dynamics。Dryden Press。  new window
6.Allport, G. W.、Vernon, P. E.、Lindzey, G.(1960)。Study of values。Boston, MA:Houghton Mifflin。  new window
7.楊國樞(1978)。現代社會的心理適應。台北:巨流。  延伸查詢new window
8.Rokeach, Milton J.(1973)。The Nature of Human Values。Free Press。  new window
圖書論文
1.吳聰賢(1974)。現代化過程中農民性格之蛻變。中國人的性格。臺北:中央研究院民族學研究所。  延伸查詢new window
2.錢穆(1973)。有關學問之系統。大學教育與大學生。香港:大學生活社。  延伸查詢new window
3.Chau, Sik-Nin(1974)。Family Management in Hong Kong。Managerial Policy, Strategy and Planning for Southeast Asia。Hong Kong:The Chinese University of Hong Kong Press。  new window
4.Hampton, G. M .、Fleener, C. P.(1979)。The Need for Value Based Marketing。Conceptual and Theoretical Developments in Marketing。Chicago:American Marketing Association。  new window
5.Robertson, Thomas、Ward, Scott(1973)。Consumer Behavior Research: Promise and Prospects。Consumer Behavior: Theoretical Sources。Englewood Cliffs:Prentice-Hall。  new window
6.Vinson, D. E.、Munson, J. M.(1976)。Personal Values: An Approach to Market Segmentation。Marketing: 1776-1976 and Beyond。Chicago:American Marketing Association。  new window
 
 
 
 
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