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題名:公關理論中的「雙向對等性溝通模式」再省思
書刊名:廣告學研究
作者:孫秀蕙 引用關係
出版日期:1995
卷期:5
頁次:頁185-201
主題關鍵詞:公關理論雙向對等性溝通模式
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:5
  • 點閱點閱:124
期刊論文
1.Leichty, G.、Springston, J.(1993)。Reconsidering Public Relations Models。Public Relations Review,19(4),327-339。  new window
2.Sriramesh, K.(1992)。Societal Culture and Public Relations: Ethnographic Evidence from India。Public Relations Review,18(2),201-211。  new window
3.Schlesinger, P.(1989)。From production to propaganda?。Media, Culture and Society,11(3),283-306。  new window
4.Grunig, J. E.(1990)。Theory and practice of interactive media relations。Public Relations Quarterly,35(2),18-23。  new window
5.Grunig, J. E.、Grunig, L. A.(1991)。Conceptual differences in public relations and marketing: The case of health-care organizations。Public Relations Review,17(3),257-278。  new window
6.Schneider, L. A.(1985)。The Role of Public Relations in Four Organizational Types。Journalism & Mass Communication Quarterly,62(3),567-594。  new window
7.Murphy, P.(1987)。Using games as a model for crisis communications。Public Relations Review,13(4),19-28。  new window
8.Murphy, P.、Dee, J.(1992)。Conflict between Du Pont and Greenpeace: The dynamics of conflict between corporations and activist groups。Journal of Public Relations Research,4(1),3-20。  new window
9.Pearson, R.(1989)。Albert J. Sullivan's theory of public relations ethics。Public Relations Review,15(2),52-62。  new window
10.吳宜蓁(19930400)。遊戲理論--一個新的公共關係研究典範簡介。傳播文化,1,203+205-220。new window  延伸查詢new window
會議論文
1.Dozier, D. M.(1989)。Importance of the Concept of Symmetry and Its Presence at in Public Relations Practice。The meeting of the International Communication Association。San Francisco。  new window
2.Hellweg, S. A.(1989)。The Application of Grunig's Symmetry-Asymmetry Public Relations Models to Internal Communication Systems。The meeting of the International Communication Association。San Francisco。  new window
3.Pavlik, J. V.(1989)。The Concept of Symmetry in the Education of Public Relations Practitioners。The meeting of the International Communication Association。San Francisco。  new window
圖書
1.Turk, J. V.(1986)。Information Subsidies and Media Content: A Study of Public Relations Influence on the News。  new window
2.Gruning, J. E.、Hunt, T.(1984)。Managing public relations。New York:Holt Rinehart & Winston。  new window
3.Gandy, O. H. Jr.(1982)。Beyond Agenda-Setting: Information Subsidies and Public Policy。Norwood, NJ:Ablex。  new window
4.Wolfsfeld, G.(1991)。Media, protest, and political violence: A transactional analysis。  new window
5.Bourdieu, P.(1988)。Homo Academicvs。Polity。  new window
6.Kuhn, Thomas Samuel(1970)。The Structure of Scientific Revolutions。University of Chicago Press。  new window
圖書論文
1.吳宜蓁(1984)。從博奕理論解析環保自力救濟事件。台灣的環保公關。台北:巨流。  延伸查詢new window
2.孫秀蕙(1994)。環保團體的公共關係策略之探討。台灣的環保公關。台北:巨流。  延伸查詢new window
3.Grunig, J. E.、White, J.(1992)。The Effect of World Views On Public Relations Theory and Practice。Excellence in Public Relations and Communication Management。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
4.Grunig, J. E.、Grunig, L. A.(1992)。Models of Public Relations and Communication。Excellence in Public Relations and Communication Management。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
5.Miller, G.(1989)。Persuasion and Public Relations: Two ''Ps'' in a Pod。Public Relations Theory。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
6.Murphy, P.(1989)。Game Theory as a Paradigm for the Public Relations Process。Public Relations Theory。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
7.Murphy, P.(1991)。The Limit of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public Relations。Public Relations Research Annual。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
8.Pearson, R.(1989)。Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry。Public Relations Research Annual。Hillsdale, NJ.:Lawrence Erlbaum Associates。  new window
9.Repper, Fred C.(1992)。How Communication Managers Can Apply the Theory of Excellence and Effectiveness。Excellence in Public Relations and Communication Management。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
10.Schlesinger, P.(1990)。Rethinking the Sociology of Journalism: Source Strategy and the Limits of Media Centrism。Public Communication and the News Imperatives。London:Sage。  new window
11.Sullivan, A. J.(1965)。Toward a Philosophy of Public Relations: Images。Information, Influence and Communication: A Reader in Public Relations。New York:BasicBooks。  new window
12.Grunig, J. E.(1989)。Symmetrical Presuppositions as a Framework for Public Relations Theory。Public Relations Theory。Lawrence Erlbaum Association。  new window
 
 
 
 
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