| 圖書| 1. | O'Sullivan, Ellen L.(1991)。Marketing for parks, recreation, and leisure。State College, PA：Venture Publishing, Inc.。   | | 2. | 行政院主計處(1992)。國民休閒生活調查報告。台北：行政院主計處。 延伸查詢 | | 3. | Guiltinan, J. P.、Paul, G. W.(1982)。Marketing management: strategies and programs。New York：McGraw Hill, Inc。 | | 4. | Kotler, Philip(1976)。Marketing Management: Analysis, Planning, and Control。New York：Englewood Cliffs, N.J.：Prentice-Hall。 | |