Ying-ch'ou (here tentatively defined as making works of art for various social occasions) is a common phenomenon in Chinese calligraphy but also the one least studied. The late Ming-early Ch'ing calligrapher Fu Shan and his close friend Tai T'ing-shih not only left us many ying-ch'ou calligraphic works but also discussions about them, providing a basis for an in-depth study of ying-ch'ou. Based on an analysis of ying-ch'ou, this article goes on to discuss the issue of rhetoric in Chinese calligraphy, challenging the concept of shi-wei-hsin-hua, or "calligraphy as traces of the mind." The article has three sections. The first provides detailed biographical information on Tai T'ing-shih, the most important cultural patron in Shansi Province in the early Ch'ing, and on his relationship with Fu Shan. The second section discusses Fu Shan's ying-ch'ou calligraphy, while the last amplifies the problem of rhetoric in Chinese calligraphy.