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題名:隱喻與賣點的可驗證性
作者:吳岳剛 引用關係
書刊名:隱喻廣告:理論、研究與實作
頁次:173-199
出版日期:2008
出版項:臺北市:五南
主題關鍵詞:隱喻廣告說服力:可能性說服力:必要性說服力:品牌態度
學門:傳播學
資料類型:專書論文
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  • 共同引用共同引用:0
  • 點閱點閱:4
期刊論文
1.Toncar, Mark、Munch, James(2001)。Consumer Responses to Tropes in Print Advertising。Journal of Advertising,30(1),55-65。  new window
2.Read, S. J.、Cesa, I. L.、Jones, D. K.、Collins, N. L.(1990)。When is the Federal Budget Like a Baby? Metaphor in Political Rhetoric。Metaphor and Symbolic Activity,5(3),125-149。  new window
3.吳岳剛(20071100)。隱喻、產品特性的可驗證性、與說服。商業設計學報,11,1-17。new window  延伸查詢new window
4.吳岳剛、呂庭儀(20070700)。譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003。廣告學研究,28,29-58。new window  延伸查詢new window
5.Ford, G. T.、Smith, D. B.、Swasy, J. L.(1990)。Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information。Journal of Consumer Research,16(4),433-441。  new window
6.Jain, S. P.、Posavac, S. S.(2001)。Prepurchase Attribute Verifiability, Source Credibility, and Persuasion。Journal of Consumer Psychology,11(3),169-180。  new window
7.Jain, S. P.、Buchanan, B.、Maheswaran, D.(2000)。Comparative versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability。Journal of Consumer Psychology,9(4),201-211。  new window
8.McQuarrie, Edward F.、Mick, David Glen(2003)。Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising。The Journal of Consumer Research,29(4),579-587。  new window
9.Phillips, B. J.(2000)。The impact of verbal anchoring on consumer responses to image ads。Journal of Advertising,29(1),15-24。  new window
10.Bosman, J.、Hagendoom, L.(1991)。Effects of Literal and Metaphorical Persuasive Messages。Metaphor and Symbolic Activity,6(4),271-292。  new window
11.Bosman, J.(1987)。Persuasive Effects of Political Metaphors。Metaphor and Symbolic Activity,2(2),97-113。  new window
12.Hitchon, J. C.(1997)。The Locus of Metaphorical Persuasion: An Empirical Test。Journalism and Mass Communicaiton Quarterly,74(1),55-68。  new window
13.Johnson, J. T.、Taylor, S. E.(1981)。The Effect of Metaphor on Political Attitudes。Basic and Applied Social Psychology,2(4),305-316。  new window
14.Mio, S. J.(1997)。Metaphor and Politics。Metaphor and Symbol,12(2),113-133。  new window
15.Phillips, B. J.(1997)。Thinking into it: Consumers, Interpretation of Complex Advertising Images。Journal of Advertising,26(2),77-87。  new window
16.Sopory, P.、Dillard, J. P.(2002)。The Persuasiveness Effects of Metaphor: A Meta-Analysis。Human Communication Research,28,382-419。  new window
17.Tom, G.、Eves, A.(1999)。The Use of Rhetoric Devices in Advertising。Journal of Advertising Research,39(4),39-43。  new window
18.Boozer, Robert W.、Wyld, David C.、Grant, James(1992)。Using Metaphor to Create more Effective Sales Messages。The Journal of Business and Industrial Marketing,7(1),19-27。  new window
19.McQuarrie, Edward F.、Mick, David Glen(1999)。Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses。Journal of Consumer Research,26(1),37-54。  new window
20.Wright, Alice A.、Lynch, John G. Jr.(1995)。Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present。Journal of Consumer Research,21(4),708-718。  new window
21.Franke, G. R.、Huhmann, B. A.、Mothersbaugh, D. L.(2004)。Information content and consumer readership of print ads: A comparison of search and experience products。Journal of the Academy of Marketing Science,32(1),20-31。  new window
22.Nelson, P.(1974)。Advertising as information。Journal of Political Economy,82,729-754。  new window
23.Morgan, S. E.、Reichert, T.(1999)。The message is in the metaphor: Assessing the comprehension of metaphors in advertisement。Journal of Advertising,28(4),1-12。  new window
24.Mothersbaugh, D. L.、Huhmann, B. A.、Franke, G. R.(2002)。Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing。Journal of Consumer Research,28(4),589-602。  new window
25.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
26.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
27.吳統雄(1985)。態度與行為研究的信度與效度:理論、應用、反省。民意學術專刊,1985(夏),29-53。  延伸查詢new window
圖書
1.Percy, Larry、王鋼、洪敏莉(2002)。整合行銷傳播策略--從企畫、廣告、促銷、通路到媒體整合。臺北:遠流出版。  延伸查詢new window
2.Sullivan, L.(1998)。Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads。N.Y.:John Wiley & Sons。  new window
3.邱皓政(2000)。社會與行為科學的量化研究與統計分析。臺北:五南圖書出版股份有限公司。  延伸查詢new window
4.Eagly, A. H.、Chaiken, S.(1993)。The Psychology of Attitude。TX:Harcourt Brace Jovanovich, Inc.。  new window
 
 
 
 
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