| 期刊論文1. | Read, S. J.、Cesa, I. L.、Jones, D. K.、Collins, N. L.(1990)。When is the Federal Budget Like a Baby? Metaphor in Political Rhetoric。Metaphor and Symbolic Activity,5(3),125-149。 | 2. | Halpern, D. F.、Hansen, C.、Riefer, D.(1990)。Analogies as an aid to understanding and memory。Journal of Educational Psychology,82(2),298-305。 | 3. | 吳岳剛、呂庭儀(20070700)。譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003。廣告學研究,28,29-58。 延伸查詢 | 4. | Phillips, B. J.、McQuarrie, E. F.(2004)。Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising。Marketing Theory,4(1/2),113-136。 | 5. | Falkenhainer, B.、Forbus, K. D.、Gentner, D.(1989)。The structure-mapping engine: Algorithm and examples。Artificial intelligence,41(1),1-63。 | 6. | Klein, G. A.(1987)。Applications of Analogical Reasoning。Metaphor and Symbol,2(3),201-218。 | 7. | Boozer, Robert W.、Wyld, David C.、Grant, James(1992)。Using Metaphor to Create more Effective Sales Messages。The Journal of Business and Industrial Marketing,7(1),19-27。 | 8. | Gentner, D.、Bowdle, B. F.(2001)。Convention, form, and figurative language processing。Metaphor and Symbol,16(3/4),223-247。 | 9. | Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist,52(1),45-56。 | 10. | Gentner, D.(1977)。Children's Performance on a Spatial Analogies Task。Child Development,48(3),1034-1039。 | 11. | Holyoak, Keith J.、Thagard, Paul(1997)。The Analogical Mind。American Psychologist,52(1),35-44。 | 12. | Stern, B. B.(1990)。Beauty and joy in metaphorical advertising: The poetic dimension。Advances in Consumer Research,17(1),71-77。 | 13. | Gregan-Paxton, Jennifer、John, Deborah Roedder(1997)。Consumer Learning by Analogy: A Model of Internal Knowledge Transfer。Journal of Consumer Research,24(3),266-284。 | 14. | Gentner, Dedre(1988)。Metaphor as structure-mapping: The relational shift。Child Development,59(1),47-59。 | 15. | Gentner, Dedre、Rattermann, M. J.、Forbus, K. D.(1993)。The Roles of Similarity in Transfer: Separating Retrievability from Inferential Soundness。Cognitive Psychology,25(4),524-575。 | 16. | Phillips, B. J.、McQuarrie, E. F.(2002)。The development, change, and transformation of rhetorical style in magazine advertisements: 1954-1999。Journal of Advertising,31(4),1-13。 | 17. | Clement, Catherine A.、Gentner, Dedre(1991)。Systematicity as a selection constraint in analogical mapping。Cognitive Science,15(1),89-132。 | 18. | 周俊仲(20050900)。坎城廣告獎上的學習。動腦,353,54-59。 延伸查詢 | 19. | Gentner, D.、Markman, A. B.(1994)。Structural alignment in comparison: No difference without similarity。Psychological Science,5(3),152-158。 | 20. | Gentner, D.、Holyoak, K. J.(1997)。Reasoning and learning by analogy。American Psychologist,52,32-34。 | 21. | Gibbs, R. W. Jr.、Bogdonovich, J.(1999)。Mental imagery in interpreting poetic metaphor。Metaphor and Symbol,14(1),37-44。 | 22. | Katz, A. N.(1989)。On choosing the vehicles of metaphors: Referential concreteness, semantic distance, and individual differences。Journal of Memory and Language,28,486-499。 | 23. | Markman, A. B.、Gentner, D.(2000)。Structure mapping in the comparison process。American Journal of Psychology,113(4),501-538。 | 24. | Trick, L.、Katz, A. N.(1986)。The domain interaction approach to metaphor processing: relating individual differences and metaphor characteristics。Metaphor and Symbolic Activity,1(3),185-213。 | 25. | Vosniadou, S.、Schommer, M.(1988)。Explanatory analogies can help children acquire information from expository text。Journal of Educational Psychology,80,524-536。 | 圖書1. | Kövecses, Zoltán(2002)。Metaphor: a practical introduction。Oxford University Press。 | 2. | 蔡謀芳(1990)。表達的藝術--修辭二十五講。台北:三民書局。 延伸查詢 | 3. | Davenport, T. H.、Beck, J. C.、陳琇玲(2002)。注意力經濟:抓準企業新焦距。台北:天下文化。 延伸查詢 | 4. | 時報廣告獎執行委員會(1999)。第二十一屆時報廣告金像獎專輯。台北:美工圖書社。 延伸查詢 | 5. | Sacharin, K.、岳心怡(2002)。注意力行銷。台北:商周出版。 延伸查詢 | 6. | Lurzer, W.(2005)。Lurzer's Int'l Archive: Ads and Posters Worldwide。Walter Lurzer。 | 7. | Lakoff, G.、Johnson, M.(1980)。Metaphors We Live By。NY:Harcourt Brace Jovanovich。 | 8. | 黃慶萱(1975)。修辭學。臺北:三民書局。 延伸查詢 | 其他1. | 呂清郁(20050104)。台北富邦銀行合併揭牌。 延伸查詢 | 圖書論文1. | Black, M.(1993)。More about metaphor。Metaphor and Thought。NY:Cambridge University Press。 | 2. | Gentner, D.、Bowdle, B. F.、Wolff, P.、Boronat, C.(2001)。Metaphor is like analogy。The Analogical Mind: Perspective from Cognitive Science。Cambridge:The MIT Press。 | 3. | Lakoff, G.(1993)。The contemporary theory of metaphor。Metaphor and Thought。NY:Cambridge University Press。 | 4. | Ortony, A.(1993)。Metaphor, language, and thought。Metaphor and Thought。NY:Cambridge University Press。 | |