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題名:隱喻廣告與內文
作者:吳岳剛 引用關係
書刊名:隱喻廣告:理論、研究與實作
頁次:229-259
出版日期:2008
出版項:臺北市:五南
主題關鍵詞:隱喻廣告內文的操弄
學門:傳播學
資料類型:專書論文
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  • 點閱點閱:2
期刊論文
1.Pieters, Rik、Wedel, M.(2004)。Attention capture and transfer in advertising: Brand, pictorial, and text-size effects。Journal of Marketing,68(2),36-50。  new window
2.Ducoffe, R. H.(1995)。How Consumer Assess the Value of Advertising。Journal of Current Issues and Research in Advertising,17(1),1-18。  new window
3.吳岳剛(20071100)。隱喻、產品特性的可驗證性、與說服。商業設計學報,11,1-17。new window  延伸查詢new window
4.Brinol, P.、Petty, R. E.、Tormala, Z. L.(2004)。Self-Validation of Cognitive Response to Advertisements。Jouranl of Consumer Research,30(4),559-573。  new window
5.Chamblee, R.、Gilmore, R.、Thomas, G.、Soldow, Gary(1993)。When Copy Complexity Can Help Ad Readership。Journal of Advertising Research,33(3),23-28。  new window
6.Leclerc, F.、Little, J. D. C.(1997)。Can Advertising Copy Make FSI Coupons More Effective?。Journal of Marketing Research,34(4),473-484。  new window
7.Meeds, R.(2004)。Cognitive and Attitudinal Effects of Technical Advertising Copy: the Roles of Genders, Self-Assessed and Objective Consumer Knowledge。International Journal of Advertising,23(3),309-355。  new window
8.Motes, W. H.、Hilton, C. B.、Fielden, J. S.(1992)。Language, Sentence, and Structural Variations in Print Advertising。Journal of Advertising Research,32(5),63-77。  new window
9.Stafford, M. R.(1996)。Tangibility in Service Advertising: An Investigation of Verbal versus Visual Cues。Journal of Advertising,25(3),13-28。  new window
10.吳岳剛、呂庭儀(20070700)。譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003。廣告學研究,28,29-58。new window  延伸查詢new window
11.Ford, G. T.、Smith, D. B.、Swasy, J. L.(1990)。Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information。Journal of Consumer Research,16(4),433-441。  new window
12.Jain, S. P.、Posavac, S. S.(2001)。Prepurchase Attribute Verifiability, Source Credibility, and Persuasion。Journal of Consumer Psychology,11(3),169-180。  new window
13.Jain, S. P.、Buchanan, B.、Maheswaran, D.(2000)。Comparative versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability。Journal of Consumer Psychology,9(4),201-211。  new window
14.Lowrey, T. M.(1998)。The Effects of Syntactic Complexity on Advertising Persuasiveness。Journal of Consumer Psychology,7(2),187-206。  new window
15.McQuarrie, Edward F.、Mick, David Glen(2003)。Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising。The Journal of Consumer Research,29(4),579-587。  new window
16.Phillips, B. J.(2000)。The impact of verbal anchoring on consumer responses to image ads。Journal of Advertising,29(1),15-24。  new window
17.Rosbergen, E.、Pieters, R.、Wedel, M.(1997)。Visual Attention to Advertising: A Segment-Level Analysis。Journal of Consumer Research,24(3),305-314。  new window
18.Wright, Alice A.、Lynch, John G. Jr.(1995)。Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present。Journal of Consumer Research,21(4),708-718。  new window
19.Franke, G. R.、Huhmann, B. A.、Mothersbaugh, D. L.(2004)。Information content and consumer readership of print ads: A comparison of search and experience products。Journal of the Academy of Marketing Science,32(1),20-31。  new window
20.Nelson, P.(1974)。Advertising as information。Journal of Political Economy,82,729-754。  new window
21.Phillips, B. J.、McQuarrie, E. F.(2002)。The development, change, and transformation of rhetorical style in magazine advertisements: 1954-1999。Journal of Advertising,31(4),1-13。  new window
22.Rayner, Keith、Rotello, Caren M.、Stewart, Andrew J.、Keir, Jessica、Duffy, Susan A.(2001)。Integrating Text and Pictorial Information: Eye Movements When Looking at Print Advertisements。Journal of Experimental Psychology,7(3),219-226。  new window
23.吳岳剛(20081100)。廣告內文、賣點可驗證性與溝通效果。商業設計學報,12,35-52。new window  延伸查詢new window
24.Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。  new window
圖書
1.劉美琪、許安琪、漆梅君、于心如(2000)。現代廣告:概念與操作。台北:學富文化。  延伸查詢new window
2.楊梨鶴(1993)。文案自動販賣機:第一本本土廣告文案寫作指南。台北:商周文化。  延伸查詢new window
3.Moriarty, S. E.(1991)。Creative Advertising: Theory and Practice。Englewood Cliffs, NJ:Prentice-Hall, Inc.。  new window
4.Sullivan, L.(1998)。Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads。N.Y.:John Wiley & Sons。  new window
5.翟治平、樊志育(2002)。廣告設計學。揚智文化事業股份有限公司。  延伸查詢new window
6.Arens, W. F.、周金福、江蕙玲(2002)。現代廣告學。台北:六合。  延伸查詢new window
7.William, D. W.、Burnett, J.、Moriarty, S.、陳尚永、洪雅慧、蕭富峰(2002)。廣告學。台北:華泰。  延伸查詢new window
8.Eagly, A. H.、Chaiken, S.(1993)。The Psychology of Attitude。TX:Harcout Brace Jovanovich, Inc.。  new window
 
 
 
 
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