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題名:譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003
書刊名:廣告學研究
作者:吳岳剛 引用關係呂庭儀
作者(外文):Wu, Yueh-gangLu, Ting-yi
出版日期:2007
卷期:28
頁次:頁29-58
主題關鍵詞:表現形式譬喻廣告譬喻類型轉變Metaphorical advertisementMetaphor typeExpression styleTransformation
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(10) 博士論文(1) 專書(0) 專書論文(6)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:22
  • 點閱點閱:30
期刊論文
1.Roehm, M. L.、Sternthal, B.(2001)。The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies。Journal of Consumer Research,28(2),257-272。  new window
2.Scott, L. M.(1994)。Images in advertising:The need for a theory of visual rhetoric。Journal of Consumer Research,21(2),252-273。  new window
3.Read, S. J.、Cesa, I. L.、Jones, D. K.、Collins, N. L.(1990)。When is the Federal Budget Like a Baby? Metaphor in Political Rhetoric。Metaphor and Symbolic Activity,5(3),125-149。  new window
4.McQuarrie, Edward F.、Mick, David Glen(2003)。Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising。The Journal of Consumer Research,29(4),579-587。  new window
5.Phillips, B. J.(2000)。The impact of verbal anchoring on consumer responses to image ads。Journal of Advertising,29(1),15-24。  new window
6.Phillips, B. J.、McQuarrie, E. R.(2002)。The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999。Journal of Advertising,31(4),1-13。  new window
7.Phillips, B. J.、McQuarrie, E. F.(2004)。Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising。Marketing Theory,4(1/2),113-136。  new window
8.Gibbs, Jr.、Raymond, W、Bogdonovich, Jody(1999)。Mental Imagery in Interpreting Poetic Metaphor。Metaphor and Symbol,14(1),37-44。  new window
9.Boozer, Robert W.、Wyld, David C.、Grant, James(1992)。Using Metaphor to Create more Effective Sales Messages。The Journal of Business and Industrial Marketing,7(1),19-27。  new window
10.Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist,52(1),45-56。  new window
11.Gentner, Dedre、Markman, Arthur B.(2000)。Structure mapping in the comparison process。American Journal of Psychology,115(4),501-538。  new window
12.Gregan-Paxton, Jennifer、John, Deborah Roedder(1997)。Consumer Learning by Analogy: A Model of Internal Knowledge Transfer。Journal of Consumer Research,24(3),266-284。  new window
13.Gentner, Dedre、Holyoak, Keith James(1997)。Reasoning and Learning by Analogy: Introduction。American Psychologist,52(1),32-34。  new window
14.Morgan, Susan E.、Reichert, Tom(1999)。The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements。Journal of Advertising,28(4),1-12。  new window
15.Gentner, D.(1983)。Structure-mapping: A theoretical framework for analogy。Cognitive Science,7(2),155-170。  new window
16.賴建都(19960700)。我國電腦印前設計發展概況分析。廣告學研究,8,129-152。new window  延伸查詢new window
17.陳美蓉、張恬君(2001)。視覺失衡原理與設計創造之同時性。商業設計學報,7,123-134。new window  延伸查詢new window
18.鄭自隆(1999)。廣告與台灣社會:戰後50年的變遷。廣告學研究,13,19-38。  延伸查詢new window
19.Gentner, D.(1977)。Children’s performance on a spatial analogies task。Child Development,48,1034-1039。  new window
20.Pawlowski, D. R., Badzinski, D. M.、Mitchell, N.(1998)。Effects of Metaphors on Children’s Comprehension and Perception of Print Advertisements。Journal of Advertising,27,83-98。  new window
21.Phillips, B. J.(1997)。Thinking into it: Consumers’ Interpretation of Complex Advertising Images。Journal of Advertising,26(2),15-24。  new window
22.Stern, B. B.(1990)。Beaty and joy in metaphorical advertising:The poetic dimension。Advances in Consumer Research,17,71-77。  new window
23.Tourangeau, Roger、Sternberg, Robert J.(1981)。Aptness in metaphor。Cognitive Psychology,13(1),27-55。  new window
24.Trick, L.、Katz, A. N.(1986)。The domain interaction approach to metaphor processing:Relating individual differences and metaphor characteristics。Metaphor and Symbolic Activity,1(3),185-213。  new window
25.Vosniadou, S.、Schommer, M.(1988)。Explanatory analogies can help children acquire information from expository text.。Journal of Educational Psychology,80,524-536。  new window
圖書
1.林品章(2003)。台灣近代視覺傳達設計的變遷:1895-1990之共進會、展覽會、 博覽會以及設計相關活動。台北:全華科技。new window  延伸查詢new window
2.Solso, R. L.(1994)。Cognition and the visual arts。Cambridge, MA:A Bradford Book。  new window
3.Lakoff, George、Johnson, Mark、Chou, Shizhen(1980)。Metaphors We Live By。University of Chicago Press。  new window
4.Forceville, C.(1996)。Pictorial metaphor in advertising。Routledge。  new window
5.王石番(1989)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
6.Lakoff, George P.、Johnson, Mark、周世箴(2006)。我們賴以生存的譬喻。聯經出版事業股份有限公司。  延伸查詢new window
7.賴東明(1989)。十年來的廣告與經濟。廣告十年。台北。  延伸查詢new window
8.Leiss, W., Kline, S.、Jhally, S.(1990)。Social communication in advertising (2nd ed.)。Ontario。  new window
9.Messaris, P.(1997)。Visual persuasion。CA。  new window
10.Ortony, A.(1993)。Metaphor,Language,and Thought。Metaphor and Thought。New York:Cambridge University Press。  new window
11.Phillips, B. J.(2003)。Understanding Visual Metaphor in Advertising。Persuasive Imagery:A Consumer Perspective。New Jersey。  new window
圖書論文
1.Gentner, Dedre、Bowdle, Brian F.、Wolff, Phillip、Boronat, Consuelo(2001)。Metaphor is like analogy。The analogical mind: Perspectives from cognitive science。Cambridge MA:MIT Press。  new window
2.Lakoff, George(1993)。The contemporary theory of metaphor。Metaphor and thought。Cambridge University Press。  new window
 
 
 
 
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