【目的/意義】信息生態位的變動在促進信息生態系統的更新演替、平衡發展的同時,也會造成信息生態系統失衡。【方法/過程】利用信息生態理論探討創業者信息生態位的維度、寬度、重疊與競爭情況,分析創業者信息生態位的演變規律,從創業者信息職能、創業信息資源、創業者之間的競爭強度角度分析影響創業者信息生態位的主要因素,從政府、創業者和創業信息環境三個方面提出創業者信息生態位的優化措施。【結果/結論】通過對創業者合理選擇和調整信息生態位,搶占創業先機與資源,創建企業,豐富信息生態位理論,具有重要實踐意義與理論價值。

【Purpose/significance】The alteration of information niche will facilitate the information ecological system to up-grade and keep balance,but it also can cause the imbalance of information ecological system.【Method/process】Through uti-lizing information ecological theory to analyze the dimensions, breadth, overlap and competitive characteristics and evolu-tion laws of entrepreneur information niche. From the perceptions of entrepreneur information functions, resources andcompetitive intensity to analyze the major factors that influence entrepreneur information niche. And from three aspects ofgovernment, entrepreneur and entrepreneurial information environment to put forward the measures for optimizing entrepre-neur information niche.【Result/conclusion】This paper is of importance in both practice and theory, including how to se-lect and adjust information niche reasonably, how to occupate the advantageous opportunities and resources, create new ven-tures, and enrich information niche theory.