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題名:職業運動新常態:新冠肺炎疫情下球迷觀賞行為
書刊名:中華體育季刊
作者:張家榮陳美燕
作者(外文):Chang, Chia-jungChen, Mei-yen
出版日期:2022
卷期:36:1=140
頁次:頁47-57
主題關鍵詞:屬地主義運動賽會虛擬觀眾數位科技FranchiseSport eventVirtual audienceDigital technology
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:19
  • 點閱點閱:4
期刊論文
1.Trail, G. T.、Anderson, D. F.、Fink, J. S.(2005)。Consumer satisfaction and identify theory: A model of sport spectator cognitive loyalty。Sport Marketing Quarterly,14(2),98-112。  new window
2.Cheng, C. F.、Chen, L. H.、Chen, M. Y.、Lu, W. C.(2012)。Fan participation behaviour in baseball: An application of the theory of planned behaviour。International Journal of Sports Marketing & Sponsorship,14(1),22-33。  new window
3.王建興、黃國軒、方怡潔(20160300)。球隊主場行銷、屬地聯想、球隊認同與行為意圖之關係研究--以中華職棒大聯盟Lamigo桃猿隊為例。運動休閒管理學報,13(1),9-24。new window  延伸查詢new window
4.葉明如、徐茂洲(20160300)。超級籃球聯賽運動觀賞者行為模式之恆等性檢定--計畫行為理論驗證。運動教練科學,41,43-59。new window  延伸查詢new window
5.Doyle, J. P.、Filo, K.、Lock, D.、Funk, D. C.、McDonald, H.(2016)。Exploring PERMA in spectator sport applying positive psychology to examine the individual-level benefits of sport consumption。Sport Management Review,19(5),506-519。  new window
6.Katz, M.、Ward, R. M.、Heere, B.(2018)。Explaining Attendance through the Brand Community Triad: Integrating Network Theory and Team Identification。Sport Management Review,21(2),176-188。  new window
7.吳慧卿、黃薇伊(20200300)。以科技接受模式探討使用APP觀賞運動賽事消費者之行為意圖。體育學報,53(1),75-94。new window  延伸查詢new window
8.賴岳炫、曾盛恕、林孟彥(20200300)。球隊認同感、對贊助商態度與休閒效益:口碑意願型態的中介效果。體育學報,53(1),95-110。new window  延伸查詢new window
9.Kim, Daehwan、Ko, Yong Jae(2019)。The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction。Computers in Human Behavior,93,346-356。  new window
10.Parnell, D.、Widdop, P.、Bond, A.、Wilson, R.(2022)。COVID-19, networks and sport。Managing Sport and Leisure,27(1/2),78-84。  new window
11.Phonthanukitithaworn, C.、Sellitto, C.(2017)。Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention。Telematics and Informatics,34(8),1477-1487。  new window
12.Kim, H. S.、Kim, M.(2020)。Viewing sports online together? Psychological consequences on social live streaming service usage。Sport Management Review,23(5),869-882。  new window
13.余宗龍、林致呈、賴政豪(20191200)。企業社會責任、關係品質與忠誠度關係之探討。臺灣體育學術研究,67,55-79。new window  延伸查詢new window
14.余宗龍、賴政豪(20200300)。職業棒球比賽現場觀賞行為意圖之影響因素:目標導向行為模式觀點。戶外遊憩研究,33(1),115-149。new window  延伸查詢new window
15.陳麗娟、林劉淑娟(20200600)。職棒球迷認同行為、觀賽行為與購買周邊商品模式驗證之研究。休閒運動管理學刊,6(1),14-25。  延伸查詢new window
16.鄭凱仁、廖晨安、鄭俊傑(20200700)。主場經營、球隊認同與行為意圖關係之研究--以臺北富邦勇士職業籃球隊為例。中原體育學報,14,15-26。new window  延伸查詢new window
17.蘇智鈴、莊雅倩、李城忠(2016)。中華職棒主場現場觀眾體驗、滿意度與行為意向關係之研究--以Lamigo桃猿隊全猿主場為例。休閒觀光與運動健康學報,6(4),35-52。  延伸查詢new window
18.Davis, L.(2022)。The adaptation of the live PDC darts event during the COVID-19 lockdown。Managing Sport and Leisure,27(3),247-253。  new window
19.Doyle, J. P.、Lock, D.、Funk, D. C.、Filo, K.、McDonald, H.(2017)。I was there from the start: The identity-maintenance strategies used by fans to combat the threat of losing。Sport Management Review,20(2),184-197。  new window
20.Goebert, C.、Greenhalgh, G. P.(2020)。A new reality: Fan perceptions of augmented reality readiness in sport marketing。Computers in Human Behavior,106。  new window
21.Horky, T.(2021)。No sports, no spectators–no media, no money? The importance of spectators and broadcasting for professional sports during COVID-19。Soccer & Society,22(1/2),96-102。  new window
22.Ingerson, L.、Naraine, M. L.、Agha, N.、Pedroza, D. J.(2020)。California streamin': Developing an integrated social media strategy to attract fans to a new streaming app。Case Studies in Sport Management,9(S1),13-19。  new window
23.Kim, J.、Merrill, K. Jr.、Yang, H.(2019)。Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence。Telematics and Informatics,45。  new window
24.Kirk, C. P.、Rifkin, L. S.(2020)。I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic。Journal of Business Research,117,124-131。  new window
25.Lim, J. S.、Hwang, Y.、Kim, S.、Biocca, F. A.(2015)。How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment。Computers in Human Behavior,46,158-167。  new window
26.MacIntosh, E.、Abeza, G.、Lee, J.(2017)。Enriching identity in the "fan nation": The role of social media in the case of a professional sport team。Sport, Business and Management: An International Journal,7(3),315-311。  new window
27.Majumdar, B.、Naha, S.(2020)。Live sport during the COVID-19 crisis: Fans as creative broadcasters。Sport in Society,23(7),1091-1099。  new window
28.Mastromartino, B.、Ross, W. J.、Wear, H.、Naraine, M. L.(2020)。Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19。Sport in Society,23(11),1707-1723。  new window
29.Pu, H.、James, J.(2017)。The distant fan segment: Exploring motives and psychological connection of international national basketball association fans。International Journal of Sports Marketing and Sponsorship,18(4),418-438。  new window
30.Schellenberg, B.、Verner-Filion, J.、Quach, A.、Bailis, D.(2021)。Basketball jones: Fan passion, motives, and reactions to the suspension of the National Basketball Association season due to COVID-19。Psychology of Sport and Exercise,54。  new window
31.Sheptak, R. D.、Menaker, B. E.(2020)。When sport event work stopped: Exposure of sport event labor precarity by the COVID-19 pandemic。International Journal of Sport Communication,13(3),427-435。  new window
32.Skinner, J.、Smith, A. C.(2021)。Introduction: sport and COVID-19: impacts and challenges for the future (Volume 1)。European Sport Management Quarterly,21(3),323-332。  new window
33.Winand, M.、Schneiders, C.、Merten, S.、Marlier, M.(2021)。Sports fans and innovation: An analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories。Journal of Business Research,136,99-109。  new window
34.郭姿吟、戴維佑、邵于玲(20170600)。在地人挺在地球隊:地方認同對地方依附與球隊認同關係之調節效果。臺灣體育運動管理學報,17(1),47-69。new window  延伸查詢new window
35.林家五、許伸梓、胡宛仙、吳志英(20201100)。棒球球迷對球隊之認定知覺、認同感及忠誠行為:球隊形象之調節中介模式。臺灣運動心理學報,20(3),21-41。new window  延伸查詢new window
36.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
其他
1.Dilger, A.,Vischer, L.(2020)。No home bias in ghost games,http://dx.doi.org/10.2139/ssrn.3674876。  new window
2.Microsoft(2020)。Reimagining how NBA fans and teams experience the game of basketball with together mode in microsoft teams,https://www.microsoft.com/en-us/microsoft-365/blog/2020/07/24/reimagining-teamsexperience-basketball-microsoft-teams/。  new window
圖書論文
1.Miah, A.、Fenton, A.、Chadwick, S.(2020)。Virtual reality and sports: The rise of mixed, augmented, immersive, and Esports experiences。21st Century Sports。Springer。  new window
2.Pirker, J.(2020)。Video games, technology, and sport: The future is interactive, immersive, and adaptive。21st century sports。Springer。  new window
3.Shields, B.、Rein, I.(2020)。Strategies to Reimagine the Stadium Experience。21st century sports。Springer。  new window
 
 
 
 
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