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題名:產品特質與網路口碑對新產品動態擴散之影響:國家文化之干擾效果
書刊名:行銷科學學報
作者:林郁翔游承恩吳美瑤
作者(外文):Lin, Yu-hsiangYu, Chen-enWu, Mei-yao
出版日期:2020
卷期:16:2
頁次:頁137-156
主題關鍵詞:口碑質口碑數量產品銷售動態擴散國家文化產品特質ValenceVolumeProduct dynamic diffusionNational cultureProduct features
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
1.Hemphill, M.(1996)。A note on adults' color-emotion associations。The Journal of Genetic Psychology,157(3),275-280。  new window
2.Crowley, A. E.(1993)。The Two Dimensional Impact of Color on Shopping。Marketing Letters,4(1),59-69。  new window
3.Li, Xinxin、Hitt, Lorin M.(2008)。Self-selection and information role of online product reviews。Information Systems Research,19(4),456-474。  new window
4.Kumar, N.、Benbasat, I.(2006)。Research note: the influence of recommendations and consumer reviews on evaluations of websites。Information Systems Research,17(4),425-439。  new window
5.Chintagunta, Pradeep K.、Gopinath, Shyam、Venkataraman, Sriram(2010)。The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets。Marketing Science,29(5),944-957。  new window
6.Yeniyurt, S.、Townsend, J. D.(2003)。Does culture explain acceptance of new products in a country? An empirical investigation。International Marketing Review,20(4),377-397。  new window
7.Román, S.、Riquelme, I. P.(2014)。Personal Determinants of Online Shopping Frustration and its Influence on Consumers' Positive Word of Mouth。Journal of Electronic Commerce Research,15(2),87-103。  new window
8.Duan, Wenjing、Gu, Bin、Whinston, Andrew B.(2008)。The Dynamics of Online Word-of-mouth and Product Sales: An Empirical Investigation of the Movie Industry。Journal of Retailing,84(2),233-242。  new window
9.Boyd, Thomas C.、Mason, Charlotte H.(1999)。The Link between Attractiveness of 'Extrabrand' Attributes and the Adoption of Innovations。Journal of the Academy of Marketing Science,27(3),306-319。  new window
10.Clemons, E. K.、Gao, G. G.、Hitt, L. M.(2006)。When online reviews meet hyper differentiation: A study of the craft beer industry。Journal of Management Information Systems,23(2),149-171。  new window
11.Bass, F. M.(1969)。A new-product growth model for consumer durables。Management Science,15(5),215-227。  new window
12.Cooper, R. G.、Kleinschmidt, E. J.(19870800)。Success factors in product innovation。Industrial Marketing Management,16(3),215-223。  new window
13.Bellizzi, J. A.、Hite, R. E.(1992)。Environmental Color, Consumer Feelings, and Purchase Likelihood。Psychology & Marketing,9(5),347-363。  new window
14.Cooper, R. G.(1984)。The Strategy-Performance Link in Product Innovation。R&D Management,14(4),247-259。  new window
15.You, Y.、Vadakkepatt, G. G.、Joshi, A. M.(2015)。A meta-analysis of electronic word of mouth elasticity。Journal of Marketing,79(2),19-39。  new window
16.Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。  new window
17.Chevalier, J.、Goolsbee, A.(2003)。Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com。Quantitative Marketing and Economics,1(2),203-222。  new window
18.Aaker, J. L.、Maheswaran, D.(1997)。The effect of cultural orientation on persuasion。Journal of Consumer Research,24(3),315-328。  new window
19.Holbrook, M. B.、Addis, M.(2007)。Taste versus the market: an extension of research on the consumption of popular culture。Journal of Consumer Research,34(3),415-424。  new window
20.Chevalier, Judith A.、Mayzlin, Dina(2006)。The effect of word of mouth on sales: online book reviews。Journal of Marketing Research,43(3),345-354。  new window
21.Dellarocas, Chrysanthos、Zhang, Xiaoquan M.、Awad, Neveen F.(2007)。Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures。Journal of Interactive Marketing,21(4),23-45。  new window
22.Kim, K. J.、Sundar, S. S.(2016)。Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?。Human Communication Research,42(1),45-70。  new window
23.Babom, B. J.、Hardesty, D. M.、Suter, T. A.(2003)。Color and shopping intention: The interviewing effect of price fairness and perceived affect。Journal of Business Research,56(7),541-551。  new window
24.Bagchi, R.、Cheema, A.(2013)。The effect of red background color on willingness-to-pay: The moderating role of selling mechanism。Journal of Consumer Research,39(5),947-960。  new window
25.Chandrasekaran, D.、Tellis, Gerard J.(2008)。Global takeoff of new products: Culture, wealth or vanishing differences?。Marketing Science,27(5),844-860。  new window
26.Cheng, H. P.、Cheng, H. T.(2013)。The influence of brand and price on purchase intention of mobile phone in the case of Taiwan college students。Applied Mechanics and Materials,411-414,2326-2329。  new window
27.David, A. G.、Goksel, Y.、Gaia, R.(2014)。Country-level performance of new experience products in global rollout。Journal of Interactive Marketing,22(4),1-20。  new window
28.Griffith, D. A.、Yalcinkaya, G.、Rubera, G.(2014)。Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture。Journal of International Marketing,22(4),1-20。  new window
29.Mudambi, S. M.、Schuff, D.(2010)。Research note: What makes a helpful online review? A study of customer reviews on amazon. com。MIS Quarterly,34(1),185-200。  new window
30.Sun, M.(2012)。How does variance of product ratings matter?。Management Science,58(4),696-707。  new window
31.Wang, R.、Liu, X.、Fang, E. (E.)(2015)。User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects。Journal of Retailing,91(3),372-389。  new window
32.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
33.Holak, Susan L.、Lehmann, Donald R.(1990)。Purchase Intentions and the Dimensions of Innovation: an Exploratory Model。Journal of Product Innovation Management,7(1),59-73。  new window
34.Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research,55(9),775-783。  new window
學位論文
1.Zhang, Xiaoquan Michael(2006)。Tapping into the pulse of the market: Essays on marketing implications of information flows(博士論文)。Massachusetts Institute of Technology。  new window
圖書
1.Booz, Allen & Hamilton, Inc.(1982)。New product management for the 1980's。New York:Booz, Allen & Hamilton, Inc.。  new window
2.Hofstede, Geert H.、Hofstede, Gert Jan、Minkov, Michael(2010)。Cultures and organizations: Software of the mind。McGraw-Hill。  new window
3.Hair, J. F. Jr.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with reading。New York, NY:Macmillan。  new window
4.Keegan, Warren J.(1995)。Global Marketing Management。Prentice-Hall。  new window
5.Rogers, Everett M.(1995)。Diffusion of innovation。New York:Free Press。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks:Sage Publications。  new window
8.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
其他
1.Moorman, C.(2003)。CMO Survey report: Highlights and insights,http://cmosurvey.org/files/2014/09/The_CMO_Survey-Highlights_and_Insights-Aug-2014.pdf/。  new window
 
 
 
 
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