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題名:廣告「色」計:廣告中產品色彩多樣性訴求之效果及產品類型的干擾
書刊名:企業管理學報
作者:周軒逸趙翊雯
作者(外文):Chou, Hsuan-yiTzau, Yi-wen
出版日期:2020
卷期:45:3
頁次:頁59-93
主題關鍵詞:色彩多樣性情緒廣告效果色彩心理學FCB模型Color diversityEmotionAdvertising effectsColor psychologyFCB model
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:8
期刊論文
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其他
1.(20190902)。規格高效能好筆電學生最愛ASUS 超品日價最優,https://tw.news.yahoo.com/%E8%A6%8F%E6%A0%BC%E9%AB%98%E6%95%88%E8%83%BD%E5%A5%BD%E7%AD%86%E9%9B%BB%E5%AD%B8%E7%94%9F%E6%9C%80%E6%84%9B-asus%E8%B6%85%E5%93%81%E6%97%A5%E5%83%B9%E6%9C%80%E5%84%AA-02570 72 46.html。  new window
2.(20190428)。大學生人手一台筆電!他震撼憶當年「桌電才是王道」兩派鄉民戰翻,https://www.ettoday.net/news/20190428/1432257.htm。  延伸查詢new window
3.(2019)。人在江湖走,電腦包要有,https://www.nova.com.tw/article/G/content/2487。  延伸查詢new window
4.吳品清(2014)。網站「色」計,抓住顧客的眼睛!,https://www.smartm.com.tw/Article/343531cea3。  延伸查詢new window
5.陳怡樺(20180624)。消費潛力驚人!未滿20歲學生族群在這方面的刷卡金額居然高居第一,https://www.cmmedia.com.tw/home/articles/10545。  延伸查詢new window
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