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題名：境內外購物網站消費特性之比較分析--以蝦皮和露天為例
書刊名：中科大學報
作者：曹淑琳
作者(外文)：Tsao, Shu-ling
出版日期：2020
卷期：7:1
頁次：頁1-30
主題關鍵詞：消費特性；行銷模式；差異性；情境因素；Consumer characteristics；Marketing model；Differences；Situational factors
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:4
期刊論文
1.Britt, S. H.(1950)。The Strategy of Consumer Motivation。Journal of marketing，14(5)，666-674。  new window
2.Kim, Samul Seongseop、Lee, Choong Ki、Klenosky, David B.(2003)。The influence of push and pull factors at Korean national parks。Tourism Management，24(2)，169-180。  new window
3.Brown, M.、Pope, N.、Voges, K.(2003)。Buying or Browsing? An Exploration of Shopping Orientations and Online Purchase Intention。European Journal of Marketing，37(11/12)，1666-1684。  new window
4.Zaltman, G.(2000)。Consumer researchers: take a hike!。Journal of Consumer Research，26(4)，423-428。  new window
5.Xue, Fei(2008)。The Moderating Effects of Product Involvement on Situational Brand Choice。Journal of Consumer Marketing，25(2)，85-94。  new window
6.Kim, S.、Stoel, L.(2004)。Dimensional Hierarchy of Retail Website Quality。Information and Management，41(5)，619-633。  new window
7.Barnett, L. A.(1990)。Playfulness: Definition, design, and measurement。Play and Culture，3(4)，319-336。  new window
8.Burke, Raymond R.(1997)。Do You See What I See? The Future of Virtual Shopping。Journal of the Academy of Marketing Science，25(4)，352-360。  new window
9.Bloch, Peter H.、Richins, Marsha L.(1992)。You look "mahvelous": The pursuit of beauty and the marketing concept。Psychology and Marketing，9(1)，3-15。  new window
10.Donthu, N.、Gilliland, D.(1996)。Observations: The infomercial shopper。Journal of Advertising Research，36(2)，69-76。  new window
11.Jarvenpaa, S. L.、Todd, P. A.(1997)。Consumer reactions to electronic shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。  new window
12.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報，7(1)，15-29。  延伸查詢new window
13.彭珍妮(1999)。前景一片看好,商機無限豐厚--「網路拍賣」熱度正持續發燒!。統領雜誌，168，22-25。  延伸查詢new window
14.Roulac, S. E.(1994)。Retail real estate in the 21st century: Information technology + Time consciousness + Unintelligent stores = Intelligent shopping? Not!。Journal of Real Estate Research，9(1)，125-150。  new window
15.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
16.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
17.薛凱峯(20100300)。網路購物之發展回顧與評析。運動健康與休閒學刊，15，189-206。  延伸查詢new window
18.Kaiser, Henry F.(1958)。The Varimax Criterion for Analytic Rotation in Factor Analysis。Psychometrika，23(3)，187-200。  new window
19.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
20.王信文、何巧齡(20060600)。影響網路購物行為之關鍵因素分析。經營管理論叢，2(1)，1-28。new window  延伸查詢new window
21.蔡雅玲、吳淑暖(20150600)。探討淘寶網之網路特性研究。南臺學報，40(2)，11-30。  延伸查詢new window
22.Henry, S.(1987)。Disciplinary pluralism: four models of private justice in the workplace。The Sociological Review，35(2)，179-319。  new window
23.Kwak, Y.(2002)。Impacts and Tasks of Teacher Education Programs Revealed by Preservice Teachers: Students' Intact Beliefs。Journal of Korean Earth Science Society，23(40)，309-324。  new window
24.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
25.Tauber, Edward M.(1972)。Why do people shop?。Journal of Marketing，36(4)，46-59。  new window
26.Sprotles, George B.、Kendall, Elizabeth L.(1986)。A Methodology for Profiling Consumers' Decision-Making Styles。Journal of Consumer Affairs，20(2)，267-279。  new window
圖書
1.Walters, Charles Glenn、Paul, Gordon W.(1970)。Consumer Behaviors: an Integrated Framework。Richard D. Irwin Inc.。  new window
2.林建煌(2006)。消費者行為。台北：華泰文化。  延伸查詢new window
3.吳萬益、林清河(2002)。企業研究方法。臺北：華泰文化。  延伸查詢new window
4.Wells, William D.、Reynolds, F. D.(1974)。Life Style and Psychographics。American Marketing Association。  new window
5.Hawkins, D. I.、Mothersbaugh, D. L.、Best, R. J.(2010)。Consumer Behavior: Building Marketing Strategy。McGraw-Hill Irwin。  new window
6.榮泰生(1999)。消費者行為。臺北：五南出版社。  延伸查詢new window
7.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.、王志剛、謝文雀(1995)。消費者行為。臺北：華泰書局。  延伸查詢new window
8.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
9.Gay, L. R.(1992)。Education research: Competencies for analysis and application。New York, NY：Merrill。  new window
10.Monroe, Kent B.(1990)。Pricing: Making Profitable Decision。New York：McGraw-Hill。  new window
11.Engel, James F.、Kollat, D. T.、Blackwell, Roger D.(1982)。Consumer Behavior。New York：The Dryden Press。  new window
12.Nicosia, F. M.(1968)。Consumer Decision Processes: Marketing and Advertising Implication。Prentice-Hall Inc.。  new window
13.Kotler, P. T.(1998)。Marketing management: Analysis, planning, implementation, and control。Englewood Cliffs：Prentice-Hall, Inc.。  new window
14.Assael, Henry(1998)。Consumer Behavior and Marketing Action。South-Western College Publishing。  new window
15.簡明輝(2010)。消費者行為學。臺北：新文京。  延伸查詢new window
16.Engel, F. E.、Kollat, David T.、Blackwell, Roger D.(1978)。Consumer Behavior。Holt, Rinehart and Winston, Inc。  new window
17.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1994)。Consumer behavior。New York, NY：Holt, Rinehart and Winston。  new window
18.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
19.Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。  new window
20.Demby, E.、Wells, William D.(1973)。Psychographics and Form Where It Comes: in Lifestyle and Psychographics。AMA。  new window
21.Kotler, P. T.、Bowen, J. Y.、Makens, J.(1996)。Marketing for Hospitality and Tourism。Pearson。  new window
22.Peter, J. P.、Olson, J. C.(1990)。Consumer behavior and marketing strategy。R. R. Donnelley。  new window
23.Wozniak, Richard、Hanna, Nessim(2001)。Consumer Behavior: An Applied Approach。Prentice-Hall。  new window
24.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
25.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
26.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。  new window
27.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Mason, OH：South-Western Thomson Learning。  new window
28.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
單篇論文
1.Chaudhuri, S.(2000)。Empirical Methods for Assessing Household Vulnerability to Poverty，Department of Economics, Columbia University。  new window
圖書論文
1.Lazer, W.(1963)。Life Style Concept and Marketing。Proceedings of the American Marketing Association。  new window
 
 
 
 
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