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題名:Evaluation of Cross-national Global Market Segmentation and Strategy: The Case of Korean Wave for ASEAN Countries
書刊名:Asia Pacific Management Review
作者:Kim, Sang MookPark, Min Jae
出版日期:2020
卷期:25:4
頁次:頁207-215
主題關鍵詞:Global market segmentationKorean waveExperience of Korean waveEmotion towards Korean waveCross-national researchPerceived quality
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:5
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1.Kim, C. N.(1995)。Popular culture and cultural practice。Seoul:Hanul。  new window
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單篇論文
1.KOTRA,KOFICE(2015)。A study on economic impact of Korean Wave (Seoul)。  new window
2.PCNB,KOTRA(2011)。A study on strategic nation brand map through Korean Wave (Seoul)。  new window
其他
1.A, & SEAN。Statistics,http://asean.org。  new window
圖書論文
1.Hofstede, G.、Hofstede, G. J.、Minkov, M.(2010)。Cultures and organizations。Software of the mind。New York:McGraw Hill。  new window
 
 
 
 
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