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題名:負面雙重危機效應、負面用戶自創內容動機、負面電子口碑傳遞意願與惡搞模仿式廣告之研究
書刊名:商管科技季刊
作者:蕭至惠蔡進發陳冠仰 引用關係陳柏志
作者(外文):Hsiao, Chih-huiTsai, Chin-faChen, Kuan-yangChen, Bo-zhi
出版日期:2020
卷期:21:4
頁次:頁349-384
主題關鍵詞:負面雙重危機效應負面用戶自創內容動機負面電子口碑傳遞意願惡搞模仿式廣告Negative double jeopardy effectNegative user-generated content motivationNegative e-WOM transfer intentionParody attack ad
原始連結:連回原系統網址new window
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  • 點閱點閱:6
期刊論文
1.Bechwati, N. N.、Morrin, M.(2003)。Outraged consumers: Getting even at the expense of getting a good deal。Journal of Consumer Psychology,13(4),440-453。  new window
2.Wangenheim, Florian V.(2005)。Postswitching negative word of mouth。Journal of Service Research,8(1),67-78。  new window
3.East, Robert、Hammond, Kathy、Lomax, Wendy(2008)。Measuring the impact of positive and negative word of mouth on brand purchase probability。International Journal of Research in Marketing,25(3),215-224。  new window
4.Cordell, Victor V.(1993)。Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk。Journal of International Consumer Marketing,5(2),5-20。  new window
5.Kucuk, S. Umit(2008)。Negative Double Jeopardy: The Role of Anti-Brand Sites on the Internet。Journal of Brand Management,15(3),209-222。  new window
6.Palazzo, Guido、Basu, Kunal(2007)。The Ethical Backlash of Corporate Branding。Journal of Business Ethics,73(4),333-346。  new window
7.Hancock, G. R.、Nevitt, J.(1999)。Bootstrapping and the identification of exogenous latent variables within structural equation models。Structural Equation Modeling,6(4),394-399。  new window
8.Lynch, J.、de Chernatony, L.(2007)。Winning hearts and minds: Business to business branding and the role of the salesperson。Journal of Marketing Management,23(1/2),123-135。  new window
9.Vanden Bergh, Bruce G.、Lee, Mira、Quilliam, Elizabeth T.、Hove, Thomas(2011)。The multidimensional nature and brand impact of user-generated ad parodies in social media。International Journal of Advertising,30(1),103-131。  new window
10.Durbhakula, V. K.、Kim, D. J.(2011)。E-business for nations: A study of national level ebusiness adoption factors using country characteristics-businesstechnology- government framework。Journal of Theoretical and Applied Electronic Commerce Research,6(3),1-12。  new window
11.Weinberger, Marc G.、Spotts, Harlan、Campbell, Leland、Parsons, Amy L.(1995)。The Use and Effect of Humor in Different Advertising Media。Journal of Advertising Research,35(3),44-56。  new window
12.Torkzadeh, Gholamreza、Koufteros, Xenophon、Pflughoeft, Kurt(2003)。Confirmatory analysis of computer self-efficacy。Structural Equation Modeling: A Multidisciplinary Journal,10(2),263-275。  new window
13.Ha, N. M.、Lam, N. H.(2017)。The effects of celebrity endorsement on customer's attitude toward brand and purchase intention。International Journal of Economics and Finance,9(1),64-77。  new window
14.Jean, S.(2011)。Brand parody: A communication strategy to attack a competitor。Journal of Consumer Marketing,28(1),19-26。  new window
15.Hsu, C. H. C.、Oh, H.、Assaf, A. G.(2012)。A customer-based brand equity model for upscale hotels。Journal of Travel Research,51(1),81-93。  new window
16.Kucuk, S. U.(2010)。Negative double jeopardy revisited: A longitudinal analysis。Journal of Brand Management,18(2),150-158。  new window
17.Lou, Y. S.、Wang, L. S. M.(2015)。Does a parody attack ad influence the ad effect? A case of Taiwan。Asian Journal of Business and Management Sciences,3(10),11-23。  new window
18.MacKinnon, K. A.(2012)。User generated content vs. advertising: Do consumers trust the word of others over advertisers?。The Elon Journal of Undergraduate Research in Communications,3(1),14-22。  new window
19.Mardhiyah, D.、Dharmmesta, B. S.、Purwanto, B. M.(2013)。Antecedents to intention to engage in the online negative word-of-mouth communication。Gadjah Mada International Journal of Business,15(2),113-132。  new window
20.Mizerski, R. W.(1982)。An attribution of the disproportionate influence of unfavorable information。Journal of Consumer Research,9(3),301-310。  new window
21.Sweeney, J.、Soutar, G.、Mazzarol, T.(2014)。Factors enhancing word-of-mouth influence: Positive and negative service-related messages。European Journal of Marketing,48(1/2),336-359。  new window
22.Presi, C.、Saridakis, C.、Hartmans, S.(2014)。User-generated content behaviour of the dissatisfied service customer。European Journal of Marketing,48(9/10),1600-1625。  new window
23.Zinkhan, G. M.、Johnson, M.(1994)。From the editor: The use of parody in advertising。Journal of Advertising Research,23(3),3-8。  new window
24.Babin, Barry J.、Lee, Yong-Ki、Kim, Eun-Ju、Griffin, Mitch(2005)。Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea。Journal of Services Marketing,19(3),133-139。  new window
25.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
26.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。  new window
27.Bearden, William O.、Shimp, Terence A.(1982)。The use of extrinsic cues to facilitate product adoption。Journal of Marketing Research,19(2),229-239。  new window
28.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
29.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
30.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.蕭至惠、蔡進發、蔡碩恩(2015)。NDJ 效應、聯繫強度、傳遞者專業程度、負面電子口碑傳遞意願與購買意願之研究。第十二屆行銷科學學會年度學術論文研討會。國立台灣大學管理學院。  延伸查詢new window
2.Geng, R.、Wang, S.、Chen, X.(2019)。Internet Celebrity Endorsement: How Internet Celebrities Bring Referral Traffic to E-commerce Sites?。The Twenty-Third Pacific Asia Conference on Information Systems。  new window
3.Gräve, J. F.(2017)。Exploring the Perception of Influencers vs. Traditional Celebrities: Are Social Media Stars a New Type of Endorser?。The 8th International Conference on Social Media & Society,1-5。  new window
研究報告
1.Li, Y.、Cai, Q.(2019)。How Chinese Internet Celebrity Influences Consumers' Attitude to Purchase on E-commerce.: In the Case of Internet Fashion Celebrity Dayi Zhang。Uppsala University。  new window
圖書
1.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2005)。Consumer Behavior。South-Western College Publishing。  new window
2.Rose, Margaret A.(1993)。Parody: ancient, modern, and post-modern。Cambridge University Press。  new window
3.Hirschman, Albert O.(1970)。Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States。Harvard University Press。  new window
4.Hair, Joseph F.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, R. L.(2009)。Análise Multivariada de Dados。Bookman。  new window
5.Hutcheon, L.(2000)。A Theory of Parody: The Teachings of Twentieth-Century Art Forms。Champaign:University of Illinois Press。  new window
6.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
圖書論文
1.Keller, K. L.(2007)。Advertising and brand equity。The SAGE Handbook of Advertising。London:Sage Publications。  new window
2.Cunningham, S. M.(1967)。Perceived Risk and Brand Loyalty。Risk Taking and Information Handling in Consumer Behavior。Boston:Harvard University Press。  new window
3.Davidson, P.(2012)。The language of internet memes。The social media reader。New York University Press。  new window
4.Petty, R. E.、Cacioppo, J. T.(2012)。Communication and persuasion: Central and peripheral routes to attitude change。Schlüsselwerke der Medienwirkungsforschung。Springer Science & Business Media。  new window
5.Sundaram, D. S.、Mitra, K.、Webster, C.(1998)。Word-of-mouth communications: A motivational analysis。Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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