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題名:負面事件傳染效果對企業社會責任類保險效果的影響
作者:楊壽麟 引用關係
作者(外文):Shou-LinYang
校院名稱:國立成功大學
系所名稱:企業管理學系
指導教授:許永明
劉宗其
學位類別:博士
出版日期:2014
主題關鍵詞:企業社會責任傳染效果負面事件corporate social responsibilitycontagious effectnegative events
原始連結:連回原系統網址new window
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本文利用產業內某家公司發生經營上的負面事件時,同產業其他公司的股價所受到負面事件傳染效果的發生機率及所造成的異常報酬,來探討企業的社會責任投入此時是否對股東財富產生保護的作用。實證的結果發現,第一,公司的企業的社會責任投入越多,同產業其他公司發生負面事件時的傳染效果發生機率越低;第二,發生負面事件的公司的企業社會責任投入越多,同產業其他公司發生傳染效果的機率越高;第三,公司的企業的社會責任投入越多,同產業其他公司發生負面事件傳染效果時的影響越小;第四,發生負面事件的公司的企業社會責任投入越多,同產業其他公司發生負面事件傳染效果時的影響則沒有達到非常高的顯著水準。
In this study, we investigate the probability of contagious impact and abnormal return results from a negative event of other firms in the same industry. The research question is whether the investment in corporate social responsibility (CSR) prevents the shareholder wealth from loss. Our empirical results are representing as: 1. when the firm invests more in CSR, the probability of a contagious impact from a negative event of another firm in the same industry is lower. 2. If the firm with a higher CSR engagement suffers a negative event, the probability of a contagious impact on other firms in the same industry is higher. 3. When firms invest more in CSR, the effect of a contagious impact from a negative event of other firms is smaller. 4. When the firms with more CSR engagement suffer a negative event, the effect of other firms’ negative events is only marginally significant.
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