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題名:企業社會責任、品牌形象、顧客滿意度對顧客知覺價值之影響--以直銷業為例
書刊名:直銷管理評論
作者:王昭雄 引用關係李思霖
作者(外文):Wang, Jau-shyongLi, Ssu-lin
出版日期:2014
卷期:2:1
頁次:頁131-153
主題關鍵詞:直銷業企業社會責任品牌形象顧客滿意度顧客知覺價值Direct sellingCorporate social responsibilityBrand imageCustomer satisfactionPerceived value
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:26
  • 點閱點閱:14
期刊論文
1.Reisinger, Yvette、Turner, Lindsay(1999)。A Cultural Analysis of Japanese Tourists: Challenges for Tourism Marketers。European Journal of Marketing,33(11/12),1203-1227。  new window
2.Chien, P. M.、Cornwell, T. B.、Pappu, R.(2011)。Sponsorship portfolio as a brand-image creation strategy。Journal of Business Research,64(2),142-149。  new window
3.Roig, J. C. F.、Garcia, J. S.、Tena, M. A. M.、Monzonis, J. L.(2006)。Customer Perceived Value in Banking Services。International Journal of Bank Marketing,24(5),266-283。  new window
4.Fornell, C.、Lorange, P.、Roos, J.(1990)。The Cooperative Venture Formation Process: A Latent Variable Structural Modeling Approach。Management Science,36(10),1246-1255。  new window
5.Garthwaite, Paul H.(1994)。An Interpretation of Partial Least Squares。Journal of the American Statistical Association,89(425),122-127。  new window
6.Wixom, B. H.、Waston, H. J.(2001)。An Empirical Investigation of the Factors Affecting Data Warehousing Success。MIS Quarterly,25(1),17-41。  new window
7.Gardner, B. B.、Levy, S. J.(1955)。The Product and the Brand。Harvard Business Review,33(2),33-39。  new window
8.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
9.Westbrook, R. A.(1980)。Intrapersonal affective influences on consumer satisfaction with products。Journal of Consumer Research,7(1),49-54。  new window
10.Meenaghan, T.、Shipley, D.(1999)。Media effect in commercial sponsorship。European Journal of Marketing,33(3/4),328-348。  new window
11.Overby, J. W.、Lee, E. J.(2006)。The effects of utilitarian and hedonic online shopping value on consumer preference and intentions。Journal of Business Research,59(10),1160-1166。  new window
12.Purvis, Russell L.、Sambamurthy, V.、Zmud, Robert W.(2001)。The Assimilation of Knowledge Platforms in Organizations: An Empirical Investigation。Organization Science,12(2),117-135。  new window
13.張淑青(20080800)。風浪板運動者之參與動機、休閒阻礙對遊憩體驗、滿意度與未來參與意願的影響。觀光休閒學報,14(2),109-134。new window  延伸查詢new window
14.Bollen, Kenneth A.、Stine, Robert A.(1992)。Bootstrapping goodness-of-fit measures in structural equation models。Sociological Methods & Research,21(2),205-229。  new window
15.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.Fredericks, J. O.、Slater, J. M. II(1998)。What does your customer really want?。Quality Progress,31(1),63-65。  new window
19.Flott, Leslie W.(2002)。Customer Satisfaction。Metal Finishing,100(1),58-63。  new window
20.Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing,60(3),15-32。  new window
21.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
22.Newman, J. W.(1957)。New insight, new progress for marketing。Harvard Business Review,35(6),95-102。  new window
23.Carroll, Archie B.(1991)。The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders。Business Horizons,34(4),39-48。  new window
24.Abdullah, M.、Al-Nasser, A. D.、Husain, N.(2000)。Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy。Total Quality Management and Business Excellence,11(4-6),826-830。  new window
25.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.蔡皇忠(2003)。銀行業推行顧客關係管理之顧客滿意度研究(碩士論文)。國立成功大學。  延伸查詢new window
2.陳瓊雯(2008)。顧客知覺價值對顧客滿意度與忠誠度影響之研究--以銀行業為例(碩士論文)。國立臺北大學。  延伸查詢new window
3.楊秀玲(2006)。服務品質、顧客滿意度與顧客忠誠度關聯性之研究-以金門地區銀行業為例(碩士論文)。長榮大學。  延伸查詢new window
4.練淑美(2012)。企業社會責任認知與景氣循環對員工離職傾向之影響-以財團法人工研院為例(碩士論文)。國立成功大學。  延伸查詢new window
5.賴榮宗(2001)。服務補救、顧客滿意與品牌權益之關係研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Sheldon, O.(1923)。The philosophy of management。New York:Arno Press。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate analysis。Prentice Hall。  new window
3.Churchill, G. A.(1995)。Marketing research: Methodological foundations。  new window
4.Randall, G.(1997)。A practical guide to branding。Big Apple Tuttle-Mori。  new window
5.Tennenhaus, M.(1998)。La regression PLS。Paris:Technip。  new window
6.Zeithaml, V. A.、Bitner, M. J.(1996)。Service Marketing。Singapore。  new window
7.Kotler, Philip(2000)。Marketing Management。Prentice-Hall。  new window
8.Monroe, Kent B.(1990)。Pricing: Making Profitable Decisions。New York:McGraw-Hill。  new window
9.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.行政院公平交易委員會(2013)。101年多層次傳銷事業經營發展狀況調查結果,http://www.ftc.gov.tw/intemet/main/doc/docDetail.aspx?uid=126&docid=l2810。  延伸查詢new window
圖書論文
1.Herzog, H.(1963)。Behavioral Science Concepts for Analyzing the Consumer。Marketing and the Behavioral Sciences。Boston:Allyn and Bacon, Inc.。  new window
2.Monroe, Kent B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。  new window
3.Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。  new window
 
 
 
 
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