參考文獻

中文部分
甘傑丰 (2010)。企業社會責任、企業形象、雇主品牌與求職者應徵意圖之關聯研究 (未出版之碩士論文)。國立臺北大學，新北市。
林千甯 (2005)。框架效應、個人與工作適配度、認知需求對工作預期與求職吸引力之影響 (未出版之碩士論文)。國立政治大學，台北市。
孫弘岳 (2001)。企業商品形象、公民形象與信譽對組織人才吸引力之影響(未出版之碩士論文)。國立台灣科技大學，台北市。
許巧欣 (2016)。企業網站特性與求職者應徵意圖之關聯：以求職者人格特質為干擾 (未出版之碩士論文)。國立台北科技大學，台北市。
許菁菁 (2000)。模擬社會責任投資組合績效之探討 (未出版之碩士論文)。中原大學，桃園市。
陳昶銘 (2008)。企業網站特性與組織吸引力之整合模型探討 (未出版之碩士論文)。國立台北科技大學，台北市。
楊文芬 (2009)。企業形象對組織人才吸引力之影響:以應徵者個人差異為干擾變數 (未出版之博士論文)。國立交通大學，新竹市。
詹場、柯文乾與池祥麟(2016)。CSR能為公司經營策略帶來什麼好處？--來自世界頂級學術期刊之證據。商略學報，8(2)，77-86。
蔡坤展 (2007)。組織特性、雇主知識及求職者應徵意圖之跨層次分析 - 雇主品牌權益觀點 (未出版之碩士論文)。國立中山大學，高雄市。
蔡維奇、楊文芬與林正偉(2009)。面試官行為、企業雇用形象對應徵者工作選擇意圖的影響：以國防役男為例。台大管理論叢，19(2)， 295 – 320。
Michael E. Porter、Mark R. Kramer (2006年12月)。哈佛商業評論。


英文部分
Ahlrichs, N. S. (2000). Competing for talent: Key recruitment and retention strategies for becoming an employer of choice. Palo Alto, California: Davies-Black.
Aiman-Smith, L., Bauer, T. N., & Cable, D. M. (2001). Are you attracted? Do you intend to pursue? A recruiting policy-capturing study. Journal of Business and Psychology, 16(2), 219-237.
Allen, D. G., Mahto, R. V., & Otondo, R. F. (2007). Web-based recruitment: Effects of information, organizational brand, and attitudes toward a web site on applicant attraction. Journal of Applied Psychology, 92(6), 1696-1708.
Anderson, J., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.
Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. Thousand Oak, CA: Sage.
Barber, A. E., & Roehling, M. V. (1993). Evaluating interactive media courseware: A methodology. Computers in Education, 21(4), 307-319.
Barber, A. E., Wesson, M. J., Roberson, Q. M., & Taylor, M. S. (1999). A tale of two job markets: Organizational size and its effects on hiring practices and job search behavior. Personnel Psychology, 52(4), 841-868.
Barich, H., & Kotler, P. (1991). A Framework for Marketing Image Management. Sloan Management Review, 32(2), 94-104.
Bayton, J. A. (1959). Researching the corporate image. Public Relation, 1(4), 12-122.
Belt, J. A., & Paolillo, J. G. P. (1982). The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisement. Journal of Management, 8(1), 105-122.
Berry, L. L. (1999). Discovering the soul of service. New York: Free Press
Bhattacharya, C. B., & Sen, S. (2004). Doing Better at Doing Good : When , Why, and How Consumers Respond to Corporate Social Initiatives. California Management Review, 47(1), 9-24.
Bowen, H. R. (1953). Social responsibility of the businessman, New York：Harper and Row.
Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2008). Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations. Computers in Human Behavior, 24(6), 2992-3001.
Brammer, S. & Millington, A. (2005). Corporate reputation and philanthropy: an empirical analysis. Journal of Business Ethics, 61(1), 29-44.
Breaugh, J. A. & Mann, R. B. (1984). Recruiting source effects: A test of two alternative explanations. Journal of Occupational Psychology, 57(4), 261-267.
Breaugh, J. A. (1992). Recruitment: Science and practice. Boston: PWS-Kent.
Cable, D. M. & Judge, T. A. (1997). Interviewers' perceptions of person-organization fit and organizational selection decisions. Journal of Applied Psychology, 82(4), 546-561.
Cable, D. M., & Judge, T. A. (1994). Pay preferences and job search decisions: A person-organization fit perspective. Personnel Psychology, 47(2), 317-348.
Cable, D. M., & Judge, T. A. (1996). Person-organization fit, job choice decisions, and organizational entry. Organizational Behavior and Human Decision Processes, 67(3), 294-311.
Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources and value of job seekers’ employer knowledge during recruitment. Research in Personnel and Human Resources Management, 20, 115-163.
Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33(11), 2244-2266.
Cappelli, P. (2001). Making the most of on-line recruiting. Harvard Business Review, 79(2), 139-146.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), 497-505.
Chadwick, K. (2000). Catholicism, politics, and society in twentieth-century France (1st ed.). GB: Liverpool University Press.
Chapman, D. S. & Webster, J. (2003). The use of technologies in the recruiting, screening, and selection processes for job candidates. International Journal of Selection and Assessment, 11(2-3), 113-120.
Chapman, D. S., Uggerslev, K. L., Carroll, S. A., Piasentin, K. A. & Jones, D. A. (2005). Applicant attraction to organizations and job choice：A meta-analysis review of the correlates of recruiting outcomes. Journal of Applied Psychology, 90(5), 928-944.
Chen, C. C., Lin, M. M., & Chen, C. M. (2012). Exploring the mechanisms of the relationship between website characteristics and organizational attraction. The International Journal of Human Resource Management, 23(4), 867–885.
Cober, R. T., Brown, D. J., & Levy, P. E. (2004). Form, content and function: An evaluative methodology for corporate employment WEB sites. Human Resource Management, 43(2-3), 201-218.
Cober, R. T., Brown, D. J., Blumental, A. J., Doverspike, D., & Levy, P. (2000). The quest for the qualified job surfer: It’s time the public sector catches the wave. Public Personnel Management, 29(4), 479–494.
Cober, R. T., Brown, D. J., Levy, P. E., Cober, A. B., & Keeping, L. M. (2003). Organizational web sites: Web site content and style as determinants of organizational attraction. International Journal of Selection and Assessment, 11(2-3), 158-169.
Collins, C. J. (2006). The interactive effects of recruitment practices and product awareness on job seekers’ employer knowledge and application behaviors. Journal of Applied Psychology, 92(1), 180-90.
Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65-77.
Crispin. G., & Mehler. M. (1997). Recruiting rockets through cyberspace. HR Magazine, 72-77.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-339.
Dineen, B. R., Ash, S. R., & Noe, R. A. (2002). A web of applicant attraction: Person-organization fit in the context of web-based recruitment. Journal of Applied Psychology, 87(4), 723-734.
Dineen, B. R., Ling, J., Ash, S. R., & DelVecchio, D. (2007). Aesthetic Properties and Message Customization: Navigating the Dark Sideof Web Recruitment. Journal of Applied Psychology, 92(2), 356-372.
Dishaw, M. T., & Strong, D. M. (1999). Extending the technology acceptance model with task-technology fit constructs. Information and Management, 36(1), 9-21.
Dowling, G. R. (1988). Measuring corporate images: A review of alternative approaches. Journal of Business Research, 17(1), 27-34.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239-263.
Dutton, J. E. & Dukerich, J. M. (1991). Keeping an eye on the mirror: Image and identity in organization. Academy Of Management Journal, 34(3), 517-554.
Dysart, J. (1999). HR recruiters build interactivity into web sites. HR Magazine, 44(3), 106-110.
Ehrhart, K. H. & Ziegert, J. C. (2005). Why are individuals attracted to organizations? Journal of Management, 31(6), 901-919.
Ehrhart, K. H., & Ziegert, J. C. (2005). Why are individuals attracted to organizations? Journal of Management,
Ehrhart, K. H., & Ziegert, J. C. (2005). Why are individuals attracted to organizations? Journal of Management,
Ehrhart, K. H., & Ziegert, J. C. (2005). Why are individuals attracted to organizations? Journal of Management,
Ehrhart, K. H., Mayer, D. M., & Ziegert, J. C. (2012). Web-based recruitment in the Millennial generation: Work-life balance, website usability, and organizational attraction. European Journal of Work and Organizational Psychology, 21(6), 850-874.
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.
Fombrun, C. J., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
Galanaki, E. (2002). The decision to recruit online: a descriptive study. Career development international, 7(4), 243-251.
Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. (1993). Corporate Image, Recruitment Image, and Initial Job Choice Decisions. Academy of Management Journal, 36(2), 414–427.
Ghose, S., & Dou, W. (1998). Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38(2), 29-43.
Goldberg, M. E., & Hartwick J. (1990). The effects of advertiser reputation and extremity of advertiser claims on advertising effectiveness. Journal of Consumer Research, 17(2), 172-179.
Goodwin, M. (1999, July). Help w@nted: hiring on the web. PC World Online. Retrieved from http://www.pcworld.com/shared/printable_articles/0,1440,11006,00.html.
Gray, E. R., & Balmer, J. M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.
Greening, D. W., & Turban, D. B. (2000). Corporate social performance as a competitive advantage in attracting a quality workforce. Business and Society, 39(3), 254-280.
Gregory, J. R. (1991). Marketing corporate image: The company as your number one product. Chicago: NTC.
H. van der Heijden. (2003). Factors influencing the usage of websites：the case of a generic portal in The Netherlands. Information & Management, 40(6), 541-549.
Ha, L., & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early business web sites. Journal of Broadcasting & Electronic Media, 42(4), 457-474.
Haywood, R. (1994). Managing your reputation: How to plan and run communication programmes that win friends and build success. New York: McGraw-Hill.
Herman, R. E. & Gioia-Herman, J. L. (2001). What companies do beyond the basics to retain scarce talent. Journal of Organizational Excellence, 20(3), 35-40.
Herman, R. E., & Gioia, J. L. (2000). How to become an employer of choice. Winchester, Virginia: Oakhill Press.
Highhouse S., Zickar, M. J., Thorsteninson, T. J., Stierwalt, S. L., & Slaughter, J. E. (1999). Assessing company employment image: An example in the fast food industry. Personnel Psychology, 52(1), 151-172.
Highhouse, S. & Lievens, F. & Sinar, E. (2003). Measuring Attraction to Organizations. Educational and Psychological Measurement, 63(6), 986-1001.
Highhouse, S., Hoffman, J. R., Greve, E. M., & Collins, A. E. (2002). Persuasive Impact of Organizational Value Statements in a Recruitment Context. Journal of Applied Social Psychology, 32(8), 1737–1755.
Hoffman, D. L. & Novak, T.P. (1996). Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing, 60(3), 50–68.
HR Focus. (2000). The top HR issues of 2000. HR Focus, 77(4), 13-16.
Hu, L. & Bentler, P. (1999). Cutoff criteria for fit indices in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1-55.
Johnson, H. L. (1971). Business in contemporary society: Framework and issues. Belmont, CA: Wadsworth.
Judge, T. A., & Bretz, R. D. (1992). Effects of work values on job choice decisions. Journal of Applied Psychology, 77(3), 261-271.
Jurgensen, C. E. (1978). Job preference: What makes a job good or bad. Journal of Applied Psychology, 63(3), 267-276.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer brand equity. Journal of Marketing, 57(1), 1-30.
Keller, K. L. (2000). Building and managing corporate brand equity. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The Expressive Organization: Linking identity, reputation, and the corporate brand. London: Oxford University Press.
Keller, K. L., & Aaker, D. A. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29(1), 35-50.
Lang, S., Laumer, S., Maier, C., & Eckhardt, A. (2011). Drivers, challenges and consequences of E-Recruiting : A literature review. In Proceedings of the 49th SIGMIS annual conference on computer personnel research (pp. 26-35). New York, NY: ACM.
Lawler, E. E., III, Kuleck, U. J., JR., Rhode, J. G., & Sorenson, J. E. (1975). Job choice and pose decision dissonance. Organizational Behavior and Human Performance, 13(1), 133-145.
Lemmink, J., Schuijf, A. & Streukens, S. (2003). The Role of Corporate Image and Company Employment Image in Explaining Application Intentions. Journal of Economic Psychology, 24(1), 1-15.
Lievens, F. & Harris, M. M. (2003). Research on Internet Recruiting and Testing Current Status and Function Directions. International Review of Industrial and Organizational Psychology, 18, 131-165.
Liu, Y. (2003). Developing a scale to measure the interactivity of websites. Journal of Advertising Research, 43(2), 207-216.
Lohse, G. L., Rosen, D. L. (2001). Signaling Quality and Credibility on Yellow Pages Advertising: The Influence of Color and Graphics on Choice. Journal of Advertising, 30(2), 73-85.
MacCallum, R. C., Wegener, D. T., Uchino, B. N., & Fabrigar, L. R. (1993). The problem of equivalent models in applications of covariance structure analysis. Psychological Bulletin, 114(1), 185-199.
Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36 (1), 47-55.
Martineau, P. (1960). Developing the corporate image (pp. 3-15). New York: Charles Scribner’s Sons.
Maurer, S. D., Howe, V., & Lee, T. W. (1992). Organizational recruiting as marketing management: An interdisciplinary study of engineering graduates. Personnel Psychology, 45(4), 807-833.
McGuire, J. B. (1963). Business and society. New York: McGraw-Hill.
McManus, M. A., & Ferguson, M. W. (2003). Biodata, personality, and demographic differences of recruits from three sources. International Journal of Selection and Assessment, 11(2-3), 175-183.
Mitchell, A. A. (1986). The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisements. Journal of Consumer Research, 13(1), 12-24.
Nielsen, J. (2000). Designing web usability. Indianapolis, IN: New Rider.
O'Reilly III, C. A., Chatman, J., & Caldwell, D. F. (1991). People of organizational culture: A profile comparison approach to assessing person-organization fit. Academy of Management Journal, 34(3), 487-516.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-133.
Pedhazur, E. J. (1982). Multiple regression in behavioral research: Explanation and prediction (2nd ed.). New York: Holt, Rinehart and Winston.
Peters, K.(2001). Five keys to effective e-recruiting. Ivey Business Journal, 65(3), 8-10.
Phillips, A. P., & Dipboye, R. L. (1989). Correlational Tests of Predictions from a Process Model of the Interview. Journal of Applied Psychology, 74(1), 41-52.
Piturro, M. (2000). The power of e-recruiting. Management Review, 89(1), 33-37.
Ployhart, R. E. (2006). Staffing in the 21st Century：New challenges and strategic opportunities. Journal of Management, 32(6), 868-897.
Powell, G. N. (1984). Effects of job attributes and recruiting practices on applicant decisions: A comparison. Personnel Psychology, 37(4), 721-732.
Redman, T., & Mathews, B. P. (1992). Advertising for effective managerial recruitment. Journal of General Management, 18(2), 29–44.
Rice, R. E., & Williams, F. (1984). Theories Old and New: The Study of New Media. In R.E. Rice and Associates (Eds.), The New Media: Communication, Research and Technology, Beverly Hills, CA: Sage, 55-80.
Rynes, S. L. (1991). Recruitment, job choice, and post-hire consequences: A call for new research direction. In M. D. Dunnette & L. M. Hough (Eds.), Handbook of industrial and organizational psychology (2nd ed.), 2, 399-444.
Rynes, S. L., Bretz, R. D., & Gerhart, B. A. (1991). The importance of recruitment in job Choice: A different way of looking. Personnel Psychology, 44(3), 487-521.
Schenkman B. N., ＆ Jonsson, F. U. (2000). Aesthetics and preferences of web pages. Behavior and Information Technology, 19(5), 367-377.
Scheu, C., Ryan, A. M., & Nona, F. (1999). Company web sites as a recruiting mechanism: What influences applicant impressions? Proceedings of 14th Annual Meeting of the Society for Industrial and Organizational Psychology, Atlanta, GA.
Schwab, D. P., Rynes, S. L., & Aldag, R. J. (1987). Theories and research on job search and choice. Research in Personnel and Human Resource Management, 5, 129-166.
Shneiderman, B. (1998). Designing the user interface: Strategies for effective human- computer-interaction. Reading, MA: Addison Wesley Longman.
Sicilia, M., Ruiz, S., & Munuera, J. L. (2005). Effects of interactivity in a web site: The moderating effect of need for cognition. Journal of Advertising, 34(3), 31-45.
Sinar, E. F., Reynolds, D. H., & Paquet, S. L. (2003). Nothing but Net? Corporate image and web-based testing. International Journal of Selection and Assessment, 11(2-3), 150-157.
Smythe, J., Dorward, C., & Reback, J. (1992). Corporate reputation: Managing the new strategic asset. London: Century business.
Spence, M. A. (1974). Market signaling: Information transfer in hiring and related screening processes. Cambridge, MA: Harvard University Press.
Srull, T. K. (1983). Affect and memory: the impact of affective reactions in advertising on the representation of product information in memory. Advances in Consumer Research, 10(1), 520-524.
Suh, B., & Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications, 1(3-4), 247-263.
Super, D. E. (1953). A theory of vocational development. American Psychologist, 8(5), 185-190.
Tajfel, H. & Turner, J. C. (1985). The social identity theory of group behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of Intergroup Relations, 2, 7-24. Chicago: Nelson-Hall.
Thompson, B., & Borrello, G. M. (1985). The importance of structure coefficients in regression research. Educational and Psychological Measurement, 45(2), 203-209.
Thompson, L. F., Braddy, P. W., & Wuensch, K. L. (2008). E-recruitment and the benefits of organizational web appeal. Computers in Human Behavior, 24(5), 2384-2398.
Tom, V. R. (1971). The role of personality and organizational images in the recruiting process. Organizational Behavior and Human Performance, 6(5), 573-592.
Tsai, W. C., & Yang, W. F. (2010). Does Image Matter to Different Job Applicants? The influences of corporate image and applicant individual differences on organizational attractiveness. International Journal of Selection and Assessment, 18(1), 48-63.
Tucker, L., & Melewar, T. C. (2005). Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-corporatism. Corporate Reputation Review, 7(4), 377-386.
Turban D. B., & Dougherty, T. W. (1992). Influences of campus recruiting on applicant attraction to firms. Academy of management Journal, 35(4), 739-765.
Turban D. B., & Greening, D. W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658-672.
Turban, D. B. (2001). Organizational attractiveness as an employer on college campuses: An examination of the applicant population. Journal of Vocational Behavior, 58(2), 293-312.
Turban, D. B., & Cable, D. M. (2003). The value of organizational reputation in the recruitment context: A brand equity perspective. Journal of Applied Social Psychology, 33(11), 2244-2266.
Turban, D. B., & Keon, T. L. (1993). Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, 78(2), 184-193.
Turban, D. B., Eyring, A. R., & Campion, J. E. (1993). Job attributes: Preferences compared with reasons given for accepting and rejecting job offers. Journal of Occupational and Organizational Psychology, 66(1), 71-81.
Turban, D. B., Forret, M., & Hendrickson, C. (1998). Applicant attraction to firms: Influences of organization reputation, job and organizational attributes, and recruiter behaviors. Journal of Vocational Behavior, 52(1), 24-44.
Van Iwaarden, J., Van der Weile, T., Ball, L., & Millen, R. (2004). Perceptions about the quality of web sites: A survey amongst students at Northeastern University and Erasmus University. Information and Management, 41(8), 947-959.
Van Riel, C. B., & Balmer, J. M. T. (1997). Corporate identity: The concept, its measurement, and management. European Journal of Marketing, 31(5/6), 340-355.
Venkatesh, V. (2000). Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4), 342-365.
Walters, & Paul. (1970). Consumer Behaviors: An Integrated Framework. Homewood, IL, Irwin.
Walters, C. G. (1978). Consumer Behavior: Theory and Practice. Homewood, Richard D, Irwin, Inc.
Williams, K. (2000). Online recruiting: A powerful tool. Strategic Finance, 82(6), 21.
Williamson, I. O., Lepak, D. P. & King, J. (2003). The effect of company recruitment wed site orientation on individuals’ perceptions of organizational attractiveness. Journal of Vocational Behavior, 63(2), 242-263.
Wymer Jr., Walter W. & Samu, Sridhar (2003). Dimensions of business and nonprofit collaborative relationships. In Wymer Jr.,Walter W. & Samu, Sridhar (eds.), Nonprofit and Business Sector Collaboration: Social Enterprises, Caused-Related marketing, Sponsorships, and Other Corporate-Nonprofit Dealings. Journal of Nonprofit & Public Sector Marketing, 11(1), 3-22.
Yuce, P., & Highhouse, S. (1998). Effects of attribute set size and pay ambiguity on reactions to ‘Help Wanted’ advertisements. Journal of Organizational Behavior, 19(4), 337–352.
Zairi, M., & Peters, J. (2002). The Impact of Social Responsibility on Business Performance. Managerial Auditing Journal, 17(4), 174-178.
Zall, M. (2000). Recruiting and the internet. Fleet Equipment, 26(10), 39-43.
Zusman, R. R., & Landis, R. S. (2002), Applicant preferences for web-base versus traditional job postings. Computers in Human Behavior, 18(3), 285-296.