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題名：Connections between Corporate Social Responsibility and Corporation Image: Risk Society as the Moderator
書刊名：臺大管理論叢
作者：許建隆 引用關係／邱光輝 引用關係／林靖
作者(外文)：Hsu, Chien-lung／Chiu, Kuang-hui／Lin, Arthur J.
出版日期：2011
卷期：21:2
頁次：頁33-54
主題關鍵詞：企業社會責任；企業形象；風險社會；Corporate social responsibility；CSR；Corporate image；Risk society
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:35
本研究主要探討工業進步所引發的負面效應，以電信業的電磁波為研究對象。在民眾享受行動通訊便利的同時，也需分擔其可能造成的風險。若是企業無法發揮其社會責任的功能，風險的延伸可能觸發無法彌補的後果。除了對使用者造成健康的威脅，對於企業形象也是個不定時炸彈。這亦是Beck (1992) 所提及的迴力棒效應。企業未能以行動善盡自身的責任，當風險演變成危機時，就必須付出龐大的社會成本及資本，以彌補長期以來的責任缺口及負面形象。本研究以上述論點為研究目的，並針對企業社會責任與企業形象兩者關係之中，將風險社會加入以作為調節因子，探討該因子對於兩者交互關係之影響成因與結果。
The focus of this research is on the negative effects brought about by the industrial progress, especially the electromagnetic field that comes along with the telecommunication industry. While modern people are blessed by the conveniences of the telecommunication, they also have to take the risks of exposing to electromagnetic field. If the corporations do not perform their social responsibility, the risks may trigger irreparable consequences. In addition to the threats to the mobile phone users, the side effects of electromagnetic field can undermine the corporate image. This is what Ulrich Beck (1992) calls “the boomerang effect”. If the corporations do not take actions to uphold their responsibility and image, large quantity of social costs and capitals will be lavished when risks have evolved to crises. This paper takes this argument as the research subject, and probes into the interconnections between corporate social responsibility and corporate image. Risk society here, is taken as the moderator and to further examine the correlations between corporate social responsibility and corporate image.
期刊論文
1.Agarwal, S.、Teas, R. K.(2004)。Cross-national applicability of a perceived risk-value mode。Journal of Product and Brand Management，13(4)，242-256。  new window
2.Giddens, Anthony(1999)。Risk and responsibility。Modern Law Review，62(1)，1-10。  new window
3.Girod, S.、Bryane, M.(2003)。Branding in European retailing: A corporate social responsibility perspective。European Retail Digest，38(2)，1-6。  new window
4.Chang, C. P.(2007)。The relationships among corporate social responsibility, corporate image and economic performance of high-tech industries in Taiwan。Quality and Quantity，43(3)，417-429。  new window
5.Cochran, P. L.(2007)。The evolution of corporate social responsibility。Business Horizons，50(6)，449-454。  new window
6.Ravetz, J. R.(2004)。The post-normal science of precaution。Futures，36(3)，347-357。  new window
7.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research，2(1)，29-37。  new window
8.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services，8(4)，227-236。  new window
9.Griffin, G.(2002)。Image: It's All in the Mind。Instant and Small Commercial Printer，21(8)，12-15。  new window
10.Stone, R. N.、Gronhaug, K.(1993)。Perceived risk: Further consideration for the marketing discipline。European Journal of Marketing，27(3)，39-50。  new window
11.Spencer, B. A.、Taylor, G. S.(1987)。A Within and Between Analysis of the Relationship Between Corporate Social Responsibility and Financial Performance。Akron Business and Economic Review，18(3)，7-18。  new window
12.Zenisek, T. J.(1979)。Corporate social responsibility: A conceptualization based on organizational literature。Academy of Management Review，4(3)，359-368。  new window
13.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing，2(1)，75-81。  new window
14.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
15.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
16.Dowling, Grahame R.(1988)。Measuring Corporate Images: A Review of Alternative Approaches。Journal of Business Research，17(1)，27-34。  new window
會議論文
1.Carroli, C.、Fabrizio, M. P.(2004)。Linking corporate responsibility to corporate performance: A survey of European corporations。Responsible Marketing Conference。Berlin, Germany：ESOMAR。11-13。  new window
2.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research，(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Worcester, R. M.(1972)。Consumer Market Research Handbook。NY：McGraw-Hill Book Company。  new window
2.Sauerhaft, S.、Atkins, C.(1989)。Image wars。New York：John Wiley & Sons。  new window
3.Porter, Michael E.、Teisberg, Elizabeth Olmsted(2006)。Redefining health care: Creating value-based competition on results。Harvard Business Publishing。  new window
4.Walters, C. G.、Paul, G. W.(1970)。Consumer behavior: An integrated framework。Richard D. Irwin。  new window
5.Schiffman, L. G.、Kaunk, L. L.(1994)。Consumer Behavior。Englewood Ciffs, N.J.：Prentice-Hall, Inc.。  new window
6.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
7.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
8.Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。  new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
10.Beck, Ulrich、Ritter, Mark(1992)。Risk Society。London：Sage。  new window
圖書論文
1.Aupperle, K. E.(1984)。An empirical measure of corporate social orientation。Research in corporate social performance and policy。Greenwich：JAI Press。  new window
2.Lidskog, R.(2002)。Scientific evidence or lay people's experience? On risk and trust with regard to modern environmental threats。Risk in the modern age: Social theory, science and environmental decision-making。London, UK：Macmillan。  new window
3.Beck, U.(1996)。Risk Society and the Provident State。Risk, Environment and Modernity: Towards a New Ecology。London：Sage。  new window
 
 
 
 
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