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題名：主題樂園產業企業社會責任、企業形象與組織認同關係之研究--以E主題樂園為例
書刊名：商略學報
作者：高瑞新 引用關係／陳俊穎
作者(外文)：Kao, Rui-hsin／Chen, Chun-ying
出版日期：2014
卷期：6:4
頁次：頁281-300
主題關鍵詞：主題樂園；企業社會責任；企業形象；組織認同；Theme park；Corporate social responsibility；Corporate image；Organizational identification
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:602
  • 點閱點閱:106
本研究之目的在於瞭解主題樂園產業的企業社會責任對於企業形象與組織認同間的影響，並以E遊樂世界為研究對象。期望藉由文獻探討及實證研究結果，對主題樂園產業提供建言。為達成上述目的，本研究利用問卷調查進行資料蒐集，共得有效問卷641份後，利用LISREL與SPSS統計軟體進行問卷資料分析與假設檢驗工作。研究結果發現主題樂園產業的企業社會責任推行對其遊客企業形象的認知與員工的組織認同具有顯著的正向影響。此外，遊客的企業形象認知對員工的組織認同亦具有顯著的正向影響。本文根據研究結果，提出主題樂園應藉由實際體驗提升消費者對於樂園推行企業社會責任的認知程度，以及企業應讓社會責任的各項活動成效具體地反映在主題樂園中之管理意涵。
This study aims to investigate the effect of corporate social responsibility to corporate image and employees' organizational identification with E theme park's tourists and employees as the research sample. It is found that corporate social responsibility has a positive effect on tourists' corporate image and employees' organizational identification. It is also found that tourists' corporate image has positive effect on employees' organizational identification. Suggestions and recommendations for future research are thus discussed.
期刊論文
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