一、中文部分
孔方正、李明怡(2002)，台灣地區國際觀光旅館主管對環境管理系統可行性認知之研究，觀光研究學報，8 (2)，19-36。

江旭新、鄭宇廷(2015)，國際觀光旅館之品牌文化、品牌契合、品牌心理擁有感與品牌公民行為之關係探討：跨層次分析，觀光休閒學報，21(1)，21-53。

車成緯、陳欣怡、李青松(2016)，都會型休閒農場開發指標之建構，台灣土地研究，19(1)，105-128。

李威龍、孫艾、王筑瑩(2017)，從品牌再造觀點探討對價值網絡之影響，行銷科學學報，13(1)，79-95。

吳文貴、何佳潔(2014)，碳標籤標示對消費者綠色購買意願之影響：碳標籤有用嗎？行銷科學學報，10(1)，1-16。

吳淑鶯、陳燕柔(2012)，綠色行銷認知與知覺創新對知覺品質、知覺風險及購買意願之影響，中華管理評論國際學報，15(3)，1-26。

吳淑鶯、蕭雅如、林婉婷、何雅琳、黃詵莤、紀伯融(2012)，綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響―以有機食品為例，創新與經營管理學刊，3(1)，19-41。

林子堯、張偉雄(2012)，旅館業綠色行銷之應用，運動健康與休閒學刊，20， 61-70。

林士彥、鄭健雄(2009) ，以平衡計分卡觀點探討休閒渡假旅館績效指標－應用模糊層級分析法，品質學報，16(6)，441-459。

周秀蓉(2008)，遊憩吸引力和遊憩體驗對顧客滿意度及重遊意願之影響－以六福村主題樂園為例，明新學報，34(2)，267-288。

周秀蓉、吳明怡(2007)，主題樂園的遊憩吸引力和遊憩體驗對顧客滿意度及重遊意願之影響－以月眉育樂世界爲例，商業現代化學刊，4(2)，155-168。

周秀蓉、陳佩琪、李芳儀、張瑜庭、謝育芳(2014)，探討綠色消費認知與品牌形象對綠色消費行為之影響—以台灣某大型連鎖餐飲集團為例，商業現代化學刊，7(4)，105-127。

周秀蓉、張佳勳、李翊禎、陳怡均、葉昱琪(2017)，食安風暴下綠色行銷對消費態度與購買意願之影響－以農產品產銷履歷為例，商業現代化學刊，8(3)，251-275。

周佳蓉、王月鶯、徐俊雄(2011)，消費者對綠色餐廳消費意願與樂活認知集群分析，休閒保健期刊，2，139-150。

周建亨、闕仕翔(2017) 口碑對消費者購後後悔之影響，行銷科學學報，13(1)，51-78。

胡政源(2006)，電子化企業價值網路模式之研究以中華汽車股份有限公司為例，嶺東學報，200612(20)，141-160。

胡凱傑、嚴方、呂明頴(2018)，航空公司永續行銷對關係品質與顧客忠誠度之影響－以臺灣國籍航空公司為例，運輸學刊，30(3)，187-218。

侯耀寬、王裕仁(2017)，模糊層級分析法於碼頭型式評選之分析-以高雄某商港為例，營建管理季刊，108，28-39。

范惟翔、莊立民、林忠勳(2006)，品牌聯想、知覺風險對企業主管購買意願之影響研究，經營管理論叢，2(2)，21-37。

陳光榮(1998)，「二十一世紀行銷－綠色行銷」，科技天地，3(5)，101-106。

陳啟明、徐茂洲(2018)，主題樂園旅遊服務品質與滿意度認知模式之研究，臺灣體育運動管理學報，18(2) ，181-214。

陳欽雨、姚成彥、張宏源(2014)，休閒業綠色策略對消費者綠色認知及行為意圖之影響，運動與遊憩研究，9(2)，96-114。

陳惠珍(2018)，從綠色人力資源管理觀點探討教保員培育機制之變革，臺灣教育評論月刊，7(3)，46-52。

陳瀅世、黃君曄(2017)，遊客之綠色消費概念、知覺價值與產品屬性對綠色住宿之影響，管理資訊計算，6(1)，171-182。

張宏生、劉芷伶(2010)，臺灣旅館業綠色行銷與環保標章探討，健康管理學刊，8(1)，47-60。

張育琳(2019)，節能減碳、企業綠色環境管理策略與公司績效之關連性，中山管理評論，27(2)，279-326。

張家銘、廖焜福、戴靖潔、孫美蓮(2016)，羽球館消費者對羽球鞋品牌知覺定位分析，運動休閒管理學報，13(4)，78-92。

張紹勳(2012)，模糊多準則評估法及統計，五南圖書出版股份有限公司，初版二刷2016年6月。

許文聖(2017)，休閒產業分析2017特色觀光產品之論述，華立圖書股份有限公司，四版一刷2017年11月。

郭信霖、李素惠、陳慎健(2014)，使用熵權和改進FAHP 法評估圖書館的服務品質，管理資訊計算，3(特刊)，417-427。

郭彥谷、魏筱昀、王俊豪(2019)，國際觀光旅館員工知覺倫理領導與工作績效之研究-情緒智能為中介變項，觀光與休閒管理期刊，7(特刊) ，1-13。

梁曉興(2016)，綠色產品及綠色消費行為關聯性之研究-以台中市為主，東方學報，(36)，119-144。

曾柏興、徐敦玲(2018)，綠色港口行銷組合因素之探討，航運季刊，27(2)，21-46。

曾建榮、邱博賢、朱國光、李承翰(2017)，探究會議展覽業服務品質之影響要素，品質學報，24(6)，431-451。

黃小娟、王信文(2011)，綠色行銷與住宿意願之研究－以農村民宿再生為例，水保技術，6(4)，199-207。

黃任閔、趙嘉裕、林國義(2012)，主題樂園遊客的休閒態度與休閒效益之研究，休閒產業管理學刊，5 (3)，22-41。

黃長發、李貞(2009)，主題樂園遊客體驗價值與顧客滿意度相關之研究，中州學報，(28)，131-147。

黃長發、簡彩完(2009)，主題樂園顧客滿意度與休閒效益相關之研究，運動休閒餐旅研究，4 (3)，60-80。

黃美華、黃鵬飛、魏嘉慧(2015)，企業綠色行銷對消費者態度、企業形象認知與購買意願之影響，行銷評論，12(4)，431-454。

黃恆獎、蕭廣中(1995)，綠色行銷與消費者購買行為之結構性分析，管理評論，14(2)，21-40。

黃炳文、紀淑怡、沈雅萍(2016)，農村再生發展指標與策略之研究，台灣農學會報，17(2)，215-230。

黃娟娟、黃郁婷(2019)，綠色價值鏈管理、碳排放與企業績效，商略學報，11(2)，81-102。

彭國芳(2011)，推廣LOHAS永續樂活概念之網站研究之一個中介路徑模式之實證，創新與經營管理學刊，2(1)，1-16。

董志明、許淑燕、陳昆伯、黃戊田(2016)，應用模糊層級分析法探討SPA 經營管理之關鍵成功因素，休閒事業研究，14(1)，1-24。

楊鈺池、楊柏麟(2015)，遠洋漁業超低溫物流中心設置之選擇要因，航運季刊，24(2)，1-24。

劉春初、李怡萱、王澤宇(2019)，高雄捷運提升服務價值創新策略之研究－以模糊層級分析法之應用，管理資訊計算，8(1)，175-187。

劉晉宏、張瑀宸、洪欣郁(2018)，探討分析歐萊德洗髮精產品購買意願之影響關鍵因素研究，管理學術研討會，第十六屆2018年11月1日，1116–1127。

劉翠華、華梅英(2018)，探討環保旅館在台灣之存活策略之市場定位與創新，商略學報，10(4)，307-326。

鮑慧文、林文智、劉子熒、張育慈、林于暄、黃馨葦(2018)，綠色創新與綠色行銷對消費意願影響之研究—以知覺價值為中介變數，觀光與休閒管理期刊，7(特刊)，61-74。

謝家祥、鍾念祖(2016)，應用AHP探討綠色行銷創新發展關鍵因素-以和泰汽車為例，綠色經濟電子期刊，2，A44-A64。

簡茉秝、黃琴扉(2018)，屏東地區民眾綠色消費認知、態度與行為之調查研究，觀光與休閒管理期刊，6(2)，212-226。

簡彩完、黃長發(2010)，主題樂園遊客體驗價值、顧客滿意度及休閒效益相關之研究，2010臺灣體育運動管理學報，10(1)，1-37。

蘇雲華、魏宏達(2011)，企業推行綠色行銷在消費者環保涉入程度干擾效果下對滿意度及忠誠度影響之實證研究－以中部地區連鎖便利商店為例，行銷評論，8(2)，159-174。



二、英文部分
Al-Najjar,B., Anfimiadou,A. (2012). “Environmental Policies and Firm Value,” Business Strategy and the Environment, Vol. 21, No. 1, 49-59.

Amirbagheri,K., Carballosa,A.N., Tarrés,L.G, & Merigó,J.M. (2019). Research on green supply chain: a bibliometric analysis , Clean Technologies and Environmental Policy, January 2019, Volume 21, Issue 1, 3–22.

Çankaya,S.Y., Sezen,B. (2019). Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing ,Technology Management , Vol. 30 No. 1, 2019, 98-121. The current issue and full text archive of this journal is available on Emerald Insight at:www.emeraldinsight.com/1741-038X.htm

Chandran,C., & Bhattacharya,P. (2019). Hotel’s best practices as strategic drivers for environmental sustainability and green marketing. Journal of Global Scholars of Marketing Science Bridging Asia and the World ,Volume 29, 2019 - Issue 2: Consumer Behavior in Hospitality and Tourism.

Chinomona,E., Chivhungwa,T. (2019). The Retail and Marketing Review - The
influence of green image, physical environment quality and green trust on green purchase intention. The Retail and Marketing Review, Volume 15, Number 1, 2019, 13 – 26.

Chiu,R.H., Lin, L.H., & Ting,S.C. (2014). Evaluation of Green Port Factors and
Performance: A Fuzzy AHP Analysis. Mathematical Problems in Engineering,
Volume 2014, Article ID 802976, 12 pages. Retrieved from: ttp://dx.doi.org/10.1155/2014/802976

Clegg,S.,McAuley,J. (2005). Conceptualising Middle Management in Higher Education: A multifaceted discourse. Journal of Higher Education Policy and Management.Volume 27,2005-Issue 1. https://doi.org/10.1080/13600800500045786

Dangelico,R.M., Vocalelli,D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production 165 (2017) 1263-1279. Retrieved from:
http://www.elsevier.com/ locate/jclepro

Datar,S., Kulp,S.C., Lambert,R.A. (2001). “Balancing Performance Measures,”
Journal of Accounting Research, Vol. 39, No. 1, 75-92.

Ding,J.F., Jhong,C.H., Huang,W.C., Taleizadeh,A.A. (2014). Use of the Fuzzy AHP Method to Evaluate Key Factors Influencing New Cross-Strait Shuttle Shipping Routes. Marine Technology Society Journal, Volume 48, Number 3, May/June 2014 (13), 125-137.

Ellram,L.M., Murfield,M.L.U. (2019). Supply chain management in industrial marketing– Relationships matter. Industrial Marketing Management 79 (2019) 36-45. Retrieved from: http://www.elsevier.com/locate/indmarman

Fahimnia,B.,Sarkis,J.,Davarzani,H. (2015). Green supply chain Management: A review and bibliometric analysis. Int. J. Production Economics 162 (2015) 101-114. Retrieved from: http://www.elsevier.com/locate/ijpe

Foroudi,P., Jin,Z., Gupta,S., Foroudi,M.M., & Kitchen,P.J. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research 89 (2018) 462-474. Retrieved from: http://www.elsevier.com/locate/jbusres

Funaru,M.,Baranov,A. (2012). ENVIRONMENTAL MARKETING - ELEMENT FOR ASSERTING THE MANAGEMENT OF SUSTAINABLE DEVELOPMENT. Bulletin of the Transilvania University of Braşov, Series V: Economic Sciences, Vol.5 (54),No.1 ,53-58.

Gandhi,M., Vasudevan,H. (2019). Green Supply Chain Management Practices and Its
Impact on Business Performance. Proceedings of International Conference on Intelligent Manufacturing and Automation, 601-611.

Green,K.W., Inman,R.A., Sower,V.E., & Zelbst,P.J. (2019). Comprehensive supply chain management model. Supply Chain Management: An International Journal 24/5 (2019) 590–603. Emerald Publishing Limited ISSN 1359-8546. DOI 10.1108/SCM-12-2018-0441

Green,K.W., Inman,R.A., Sower,V.E., & Zelbst,P.J. (2019). Impact of JIT, TQM and green supply chain practices on environmental sustainability. Journal of Manufacturing Technology Management Vol. 30 No. 1, 2019, 26-47. Emerald Publishing Limited 1741-038X. DOI 10.1108/JMTM-01-2018-0015

Groening,C., Sarkis,J., & Zhu,Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production 172 (2018) 1848-1866. Retrieved from: http:// www.elsevier.com/locate/jclepro.

Hasan,Z., Ali,N.A. (2015). The impact of green marketing strategy on the firm’s performance in Malaysia. Procedia - Social and Behavioral Sciences 172 (2015) 463 – 470.

Iglesias,O., Markovic,S., Singh,J.J., & Sierra,V. (2019). Do Customer erceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits. Journal of Business Ethics January 2019, Volume 154, Issue 2, 441–459.

Iglesias,O., Markovic,S., & Rialp,J. (2019). How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research 96 (2019) 343-354. Retrieved from: http://www.elsevier.com/locate/jbusres.

Jabbour,C.J.C. , & Jabbour,A.B.L.S. (2016). Green Human Resource Management and Green Supply Chain Management: linking two emerging agendas. Journal of Cleaner Production 112 (2016) 1824-1833. Retrieved from: http://www.elsevier.com/locate/jclepro.

Jabeen,S.S., Kavitha,M. (2019) A Study on Customer Preferences on Green arketing. Indian Journal of Public Health Research & Development. Jan2019, Vol. 10 Issue 1, 211-215. 5p.

Jacobs,B.W., Singhal,V.R., Subramanian,R. (2010). “An Empirical Investigation of Environmental Performance and the Market Value of the Firm,” Journal of Operations Management, Vol. 28, No. 5, 430-441.

Keller,K.L., Brexendorf,T.O. (2017). Measuring Brand Equity. Handbuch Markenführung.1-32. DOI https://doi.org/10.1007/978-3-658-13361-0_72-1

Kim,Y.J., Kim,W.G., Choi,H.M., & Phetvaroon,K. (2019). The effect of green human resource management on hotel employees’ ecofriendly behavior and environmental performance. International Journal of Hospitality Management 76 (2019) 83-93. Retrieved from: http://www.elsevier.com/locate/ijhm

Kocmanová,A., Hrebicek,J., Docekalová,M. (2011) “Corporate Governance and
Sustainability,” Economics and Management, Vol. 16, 543-550.

Kohansal,M.R., Rahimi,M., Vazifehshenas,S. (2013). “Environmental Efficiency, Innovation and Corporate Performance in Management Human Resources,” International Journal of Agriculture and Crop Sciences, Vol. 5, No. 24, 2906-2910.

Kumar,P. (2016). Green marketing consumer-level theory review: A compendium of applied theories and further research directions State of green marketing research over 25 years (1990-2014): Literature survey and classification. Marketing Intelligence & Planning, Vol. 34 No. 1, 2016, 137-158. DOI 10.1108/MIP-03-2015-0061

Lim,Y.J., Perumal,S., & Ahmad,N. (2019). The Antecedents of Green Car Purchase Intention among Malaysian Consumers. EJBMR, European Journal of Business and Management Research Vol. 4 , No. 2, April 2019.

Lin,P.C., Huang,Y.H. (2012). The influence factors on choice behavior regarding
green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11-18. DOI: 10.1016/j.jclepro.2011.10.002

Martin,H.S., Herrero,A., & Salmones,M.M.G. (2019). An integrative model of
destination brand equity and tourist satisfaction. Journal Current Issues in Tourism Volume 22, 2019 - Issue 16.

Martín-Peña,M.L., Díaz-Garrido,E., Sánchez-López,J.M. (2014). “Analysis of Benefits and Difficulties Associated with Firms' Environmental Management Systems: the Case of the Spanish Automotive Industry,” Journal of Cleaner Production, Vol.70,220-230.


Nagar,K. (2013). An Empirical Investigation into the Influence of Green Advertising on Brand Loyalty. Journal of Services Research, 13 (2), 70-94.

Nielsen,I.E., Majumder,S., & Saha,S. (2019). Exploring the intervention of intermediary in a green supply chain, Journal of Cleaner Production 233 (2019) 1525-1544.

Opatha, H.H.D.N.P. (2013). Green Human Resource Management A Simplified Introduction. Proceedings of the HR Dialogue –2013, Vol. 01, No. 01. Retrieved
from: http://dr.lib.sjp.ac.lk/handle/123456789/3734

Ottenbacher,M., Gnoth,J. (2005). How to Develop Successful Hospitality Innovation. SAGE Journals, https://doi.org/10.1177/0010880404271097

Pagiaslis,A., Krontalis,A.K. (2014). Green Consumption Behavior Antecedents:
Environmental Concern, Knowledge, and Beliefs. Volume31, Issue5.May 2014. Pages 335-348. https://doi.org/10.1002/mar.20698

Pant,L.K., Rastogi,A.K. (2018). A Study on Green Marketing: its Use and Importance. Journal of Global Economy, Volume 14 No 4, October,71-80, DOI:
https://doi.org/10.1956/jge.v14i4.499

Papadas,K.K., Avlonitis,G.J., Carrigan,M. (2017). Green marketing orientation:
Conceptualization, scale development and validation. Journal of Business Research 80 (2017) 236-246. Retrieved from: http:// www.elsevier.com/locate/jbusres

Papadas,K.K., Avlonitis,G.J., Carrigan,M., & Piha,L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research 104 (2019) 632-643. Retrieved from: http://www.elsevier.com/locate/jbusres


Pauziah,P., Mulyana,M. (2018). Formulation of the Green Marketing Development Strategy for the Body Shop Botani Square Bogor. THE INTERNATIONAL CONFERENCE ON ACCOUNTING AND MANAGEMENT SCIENCE 2018, Bogor, July 16th & August 27th, 2018. The Industrial Revolution 4.0 Readiness and Challenge For Accounting & Management Science (29). 171-181.

Peng,N., Chen,A. (2019). Luxury hotels going green – the antecedents and consequences of consumer hesitation. Journal of Sustainable Tourism, DOI:
10.1080/09669582.2019.1622710

Rex,E., Baumann,H. (2007). Beyond ecolabels: what green marketing can learn from conventional marketing. Journal of Cleaner Production. Volume 15, Issue 6, 2007, Pages 567-576. https://doi.org/10.1016/j.jclepro.2006.05.013

Schaltegger,S., Synnestvedt,T. (2002). “The Link between ‘Green’and Economic Success: Environmental Management as the Crucial Trigger between Environmental and Economic Performance,” Journal of Environmental Management, Vol. 65, No. 4,
339-346.

Schaltegger,S., Wagner,M. (2006). “Integrative Management of Sustainability Performance, Measurement and Reporting,” International Journal of Accounting,
Auditing and Performance Evaluation, Vol. 3, No. 1, 1-19.

Scott,D.,Willits,F.K. (1994). Environmental attitudes and behavior: A Pennsylvania survey.Environment and Behavior,26(2),239-260. https://doi.org/10.1177/001391659402600206

Semprebon, E., Mantovani, D., Demczuk, R., Maior, C. S., & Vilasanti, V. (2018). Green consumption: a network analysis in marketing. Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-12-2017-0352. doi: 10.1108/MIP-12-2017-0352

Sharma,A. , Foropon,C. (2019). Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Management Decision Vol. 57, No. 4, 2019, 1018-1042. Emerald Publishing Limited 0025-1747 DOI 10.1108/MD-10-2018-1092.

Shi, J., Zhou, J., Zhu,Q. (2019). Barriers of a closed-loop cartridge remanufacturing supply chain for urban waste recovery governance in China. Journal of Cleaner Production 212 (2019) 1544-1553. Retrieved from: http://
www.elsevier.com/locate/jclepro

Siyavooshi,M., Foroozanfar,A., Sharifi,Y. (2019). Effect of Islamic values on green purchasing behavior. Journal of Islamic Marketing, Vol. 10 No. 1, 2019, 125-137. DOI 10.1108/JIMA-05-2017-0063

Sugathana,P., Ranjan,K.R. (2019). Co-creating the tourism experience. Journal of Business Research 100 (2019) 207–217. ttps://doi.org/10.1016/j.jbusres.2019.03.032

Tariq,S., Jan,F.A., & Ahmad,M.S. (2016). Green employee empowerment: a systematic literature review on state-of-art in green human resource management. Qual Quant 50 (2016), 237–269. https://doi.org/10.1007/s11135-014-0146-0

Ting,C.T., Hsieh,C.M., Chang,H.P., & Chen,H.S. (2019). Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms Sustainability 2019, 11 (3), 819. Retrieved from: https://doi.org/10.3390/su11030819

Tseng,M.L., Islam,M.S., Karia,N., Fauzi,F.A., & Afrin,S. (2019). A literature review on green supply chain management: Trends and future challenges. Resources, Conservation & Recycling 141 (2019) 145-162. Retrieved from: http://www.elsevier.com/locate/resconrec

Wang,R. (2012). The investigation of Green Best Practices for Hotels in Taiwan.
International Conference on Asia Pacific Business Innovation and Technology Management. Procedia - Social and Behavioral Sciences 57 (2012).
140 – 145.

Yu,Y., Zhang,M., & Huo,B. (2019). The impact of supply chain quality integration on green supply chain management and environmental performance. Journal, Total Quality Management & Business Excellence, Volume 30, 2019 - Issue 9-10.

Zhu,Q., Sarkis,J. (2016). Green marketing and consumerism as social change in China: Analyzing the literature. Int. J.ProductionEconomics 181 (2016). 289-302. Retrieved from: http://www.elsevier.com/locate/ijpe