中文部分
王俊明（2015）。論文的研究、統計與測驗方法。師大書苑：臺北市。
朱瑞淵、李國郎、賴旭堂（2018）。遊客旅遊動機、滿意度對重遊意願之研究-以臺中國家歌劇院為例，休閒運動保健學報，47-63。
吳明隆（2009）。結構方程模式方法與實務應用。麗文文化：高雄市。
吳明隆、涂金堂（2005）。SPSS與統計應用分析。五南出版：臺北市。
吳明隆（2007）。SPSS操作與應用：問卷統計分析實務。五南出版：臺北市。
李文玄（2019）。聚落遊客之旅遊動機類型、選擇準則與態度之研究。觀光與休閒管理期刊，7（1），47-67。
李庭蕙（2015）。全球在地辯證，東西文化交雜:旅遊節目[瘋台灣]的文化分析。國立交通大學傳播研究所碩士論文，未出版，新竹市。
李樑堅、黃桂香（2018）。客家族群文化認同與客家文創產品購買意願之關聯性研究。全球客家研究期刊，11，115-162。
沈立、蔡頤瀞、連珮雅、鄭佳昆（2015）。探討不同媒體對旅遊目的地意象之影響。國民教育期刊，55（3），37 - 48。
沈易利（1995）。台灣省民休閒運動參與動機與阻礙因素之研究。國立台灣體育學院學報，4（2），319-370。
林育暄（2017）。地方文化產業旅遊意象與口碑對旅遊意願之影響研究-以竹山、名間、魚池與鹿谷茶產業地區為例。國立中興大學生物產業管理研究所碩士論文，未出版，臺中市。
邱皓政（2011）。結構方程模式-LISREL的理論、技術與應用。雙葉書廊：臺北市。
邱皓政（2010）。量化研究與統計分析: SPSS（PASW）資料分析範例解析（五版）。 五南出版：臺北市。
胡冬梅、郭淑怡（2020）。抖音短視頻在旅遊目的地營銷中的應用路徑研究。西部經濟管理論壇，31（1），40-52。
胡思煒（2020）。基於旅遊動機和重遊意願之間的認知結構關係研究-以中福建湄洲媽祖文化旅遊為例。經濟管理研究，12-16。
范碧珍（2003）。體驗是顧客滿意的原動力。突破雜誌，213，46-53。
唐宜鉅（2012）。健康食品之知覺產品形象與知覺功效對購買意願影響：以中醫文化認同為調節變數。國立臺北大學企業管理學系研究所碩士論文，未出版，新北市。
唐善茂、張鵬、張瑞梅（2005）。桂林自然旅遊資源的可持續性利用分析。桂林工學院學報，25（3），392-397。
翁靖雅（2014）。微電影與電視廣告之廣告效果初探。國立中山大學企業管理系研究所碩士論文，未出版，高雄市。
耿慶瑞、丁慧瑩、鄭璧嫻（2011）。虛擬角色代言人對網路廣告的影響─擬社會互動與產品涉入的干擾效果。資訊管理學報，19（2），439-473。
張春興（2009）。教育心理學，東華書局：臺北市。
張淑青（2009）。目的地意象、滿意度與行為意圖的關係－目的地意象的區隔效果。台灣管理學刊，9（1），1-22。
曹勝雄、孫君儀（2009）。建構地方依附因果關係模式。地理學報，55，43-63。
許立群、廖珮妏（2007）。旅遊意象對遊客滿意度與行為意向影響之研究 -以花蓮海洋公園為例。遠東學報，23（3），525-590。
陳立強（2006）。論娛樂節目新的類型運動與欲望訴求-以《 超級女聲》為例，中州學刊，（1），250-254。
陳沛悌、巫哲緯、裴蕾（2020）。影視節目觀光景點置入對涉入, 地方依附與旅遊意願影響之研究。觀光與休閒管理期刊，8（2），124 -142。
陳沛悌、林秉硯、陳甫鼎（2018）。赴韓旅客對韓國熟悉度、目的地意象與影視旅遊動機之研究。行銷評論，15（40），463-486。
陳怡如、莊鎧溫（2015）。大學生對旅遊目的地意象、旅遊意願之影響以香港迪士尼旅遊微電影「幸福的原點」為例。休閒運動健康評論，6（1），68-84。
陳睿（2015）。廣播旅遊節目的生存與發展。視聽縱橫，1-4。
陳寬裕、王正華（2010）。結構方程模型分析實務：AMOS的運用。五南出版：臺北市。
陳錦玉（2015）。旅遊涉入與傳播媒體之資訊傳遞效果對旅遊意願之影響，觀光旅遊研究學刊，10（2），49-69。
曾慈慧、沈進成、陳鸞鳳（2018）。以旅遊經驗為基礎的臺灣兒童環境行為模式。戶外遊憩研究，31（3），85-120。
黃吉村、劉宗其（2005）。文化認同下異國形象廣告效果之探討：以哈日風潮為例。中山管理評論，13（2），417-449。
黃東政、黃福財。（2007）。臺灣團體旅遊消費者前往大陸各地理區域旅遊動機及意願之研究。海峽兩岸金廈觀光旅遊交流暨學術研討會。
黃芳銘（2007）。結構方程模式: 理論與應用（五版）。五南出版：臺北市。
黃宥綾、施孟隆（2013）。目的地意象、服務品質、滿意度、忠誠度關係之研究-以台東地區鄉村旅遊產業為例。鄉村發展期刊，15，2-18。
黃崇皓（2020）。不同著陸頁面類型之內容差異與瀏覽行為差異之研究-以2018臺灣燈會官方網站為例。國立臺灣師範大學運動休閒與餐旅管理研究所碩士論文，未出版，臺北市。
黃慧新（2011）。消費者觀點之旅遊意像管理：以九份瑞芳地區旅遊意像建構為例，經營管理論叢，7（1），37- 49。
楊美雪、黃郁涵 （2020）。電視節目收視動機在節目APP使用行為差異之研究—以《女王的密室》為例。廣播與電視期刊，40，32-56。
葉美玲、高美玲（1999）。結構方程模式與線性結構關係之簡介。護理研究，7（5）， 490-497。
劉衛梅、林德榮（2018）。旅遊城市形象和情感聯結對旅遊意願的影響。城市問題期刊，8，97-105。
蔡艾叡（2020）。運動明星代言與電子商務形象對於消費者意圖之影響-以運動涉入程度與熟悉度為調節變項。國立中興大學運動與健康管理研究所碩士論文，未出版，臺中市。
鄭欽文（2011）。節慶活動參與與文化認同關係之研究：以臺南「做十六歲」為例。國立屏東教育大學社會發展學系研究所碩士論文，未出版，屏東縣。
謝淑芬（1994）。觀光心理學。五南出版：臺北市。
謝淑芬、許紹庸（2005）。韓劇對潛在消費者之韓國旅遊形象與赴韓旅遊意願之影響。第二屆台灣地方鄉鎮觀光產業的發展與前瞻學術研討會論文集，2，253-268。
鍾佩伶、仲崇毅、李劍華、廖少威（2016）。屏東縣東港鎮地區遊客旅遊動機、滿意度與重遊意願之研究，大仁學報，（49），1-19。
韓福麗，王海榮（2016）。從電視旅遊節目談《遠方的家》的成功要素。當代電視期刊，9，91-91。
羅欣婷（2007）。觀光地點置入韓劇的行銷效果研究。國立成功大學企業管理學系研究所碩士論文，未出版，臺南市。

外文部分
Ajzen, I., & Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207-224.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13 (4), 411-454.
Ali, Y., Shah, Z. A., & Khan, A. U. (2018). Post-terrorism image recovery of tourist destination: a qualitative approach using Fuzzy-VIKOR. Journal of Tourism Analysis: Revista de Análisis Turístico.
Assael, H. (1984). Consumer behaviour and marketing action. Boston: PWS Kent.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Baker, D. A., & Crompton, J. L. (2000). Quality satisfaction and behavioral intentions.Annals of Tourism Research. 27(3), 785-804.
Baloglo, S. &. McCleary,K.W, (1999). A model of destination image formation, Annals of Tourism Resaerch, 26(4), 868-897.
Baloglu, S. & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22, 1-9.
Baloglu, S. (2001). Image variations of Turkey by familiarity index: informational and experiential dimensions. Tourism Management, 22, 127-133.
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Battour, M., Ismail, M. N., Battor, M., & Awais, M. (2017). Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50-67.
Beerli, A. & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.
Belhadi, A., Kamble, S., Jabbour, C. J. C., Gunasekaran, A., Ndubisi, N. O., & Venkatesh, M. (2021). Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries. Technological Forecasting and Social Change, 163.
Bentler, P. M. (1992). On the fit of models to covariances and methodology to the Bulletin. Psychological Bulletin, 112(3).
Birgit, L. (2001). Image segmentation: The case of a tourism destination. Journal of Service Marketing, 15(1), 49-66.
Bornstein, R. F. (1989). Exposure and affect: overview and meta-analysis of research, 1968–1987. Psychological bulletin, 106(2), 265.
Boulding, K. E. (1956). The image: Knowledge in life and society (Vol. 47). University of Michigan press.
Chaulagain, S., Wiitala, J., & Fu, X. (2019). The impact of country image and destination image on US tourists’ travel intention. Journal of Destination Marketing & Management, 12, 1-11.
Chon, K.S. (1992). The role destination image in tourism: An extension. The Tourist Review.
Comrey, A. L.,Lee, H. B. (1992). A first course in factor analysis.Hullsdale, NJ:Erbaum.
Connell, J. (2005). Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism. Tourism Management, 25, 763-767.
Crawley, H., & Hagen‐Zanker, J. (2019). Deciding where to go: Policies, people and perceptions shaping destination preferences. International Migration, 57(1), 20-35.
Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination andthe influence of geographical location upon that image. Journal of travel Research, 17(4), 18-23.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of Marketing, 61(2), 35-51.
Echtner, C. M. & Ritchie, J. R. B. (1993). The Measurement of Destination Image：An Empirical Assessment. Journal of Travel Research, 31(4), 3-13.
Egger, I., Lei, S. I., & Wassler, P. (2020). Digital free tourism–An exploratory study of tourist motivations. Tourism Management, 79.
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of marketing management, 15(4), 291-314.
Fakeye, P. C., & Crompton, J. L. (1991). Image differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
Filieri, R., Hofacker, C. F., & Alguezaui, S. (2018). What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score. Computers in Human Behavior, 80, 122-131.
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research, Addison-Wesley.
Font, X., English, R., & Gkritzali, A. (2018). Mainstreaming sustainable tourism with user-centred design. Journal of Sustainable Tourism, 26(10), 1651-1667.
Fornell, C. R. & Larcker, F. F. (1981). “Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18, 39-51.
Gallarza, M. G., Saura, I. G., & Garcı́a, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78.
Giao, H. N. K., Ngan, N. T. K., Phuc, N. P. H., Tuan, H. Q., Hong, H. K., Anh, H. D. T., ... & LAN, N. (2020). How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam. The Journal of Asian Finance, Economics, and Business, 7(6), 209-220.
Gunn, C. (1972). Vacationscape：Designing tourist regions. Austin: Bureau of Business Research, University of Texas Press, Austin.
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Hanlan, J., & Kelly, S. (2005). Image formation, information sources and an iconic Australian tourist destination. Journal of Vacation Marketing, 11(2), 163-177.
Heslin, P. A., Keating, L. A., & Ashford, S. J. (2020). How being in learning mode may enable a sustainable career across the lifespan. Journal of Vocational Behavior, 117.
Hu, Y. Z., & Ritchie, J. R. B. (1993). Measuring destination attractiveness: A contextual approach. Journal of Travel Research, 32(2), 25-34.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1-7.
Iso-Ahola, S. E. (1982). Toward a social psychological theory of tourism motivation： A rejoinder. Annals of Tourism Research, 12, 256–262.
Iso-Ahola, S. E., & Park, C. J. (1996). Leisure-related social support and self-determination as buffers of stress-illness relationship. Journal of Leisure Research, 28(3), 169-187.
Jang , S., Bai, B., Hu , C., & Wu , C. M. (2009). Affect, travel motivation, and travel intention: A senior market, Journal of Hospitality and Tourism Research, 33(1), 51-73.
Jang, S., & Wu, C. (2006). Seniors' travel motivation and the influential factors: An examination of Taiwanese seniors, Tourism Management. 27, 306-316.
Josiam, B. M., Smeaton, G., & Clements, C. J. (1999). Involvement: Travel motivation and destination selection. Journal of Vacation Marketing, 5(2), 167-175.
Kaltcheva, V.D. and Weitz, B.A. (2006). ‘When should a retailer create an exciting store environment?’, Journal of Marketing, 70(1), 107-118.
Kerlinger, F. N., (1986), Foundations of behavioral research, 3rd Edition, New York: McGraw-Hill.
Kim, H., & Richardson, S.L. (2003). Motion Picture Impacts on Destination Images. Annals of Tourism Research, 30(1), 216-237.
Kim, S., Park, E., & Lamb, D. (2019). Extraordinary or ordinary? Food tourism motivations of Japanese domestic noodle tourists. Tourism Management Perspectives, 29, 176-186.
Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: Guilford.
Kopáček, M. (2021). Land-Use Planning and the Public: Is There an Optimal Degree of Civic Participation?. Land, 10(1), 90.
Krugman, H. E. (1965). The impact of television advertising: Learning without involvement. Public Opinion Quarterly, 29(3), 349-356.
Lam, T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589-599.
Laurent, G., & Kapferer, J.-N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41–53.
Lavieri, P. S., & Bhat, C. R. (2019). Modeling individuals’ willingness to share trips with strangers in an autonomous vehicle future. Transportation research part A: policy and practice, 124, 242-261.
Lawson, F., & Baud-Bovy, M. (1977). Tourism and recreation development, a handbook of physical planning. Architectural Press.
Lee, S., Scott, D., & Kim, H. (2008). Celebrity fan involvement and destination perceptions. Annals of Tourism Research, 35(3), 809-832.
Lehto, X., Douglas, A. C., & Park, J. (2008). Mediating the effects of natural disasters on travel intention. Journal of Travel & Tourism Marketing, 23(2), 29-43.
Leisen, B. (2001). Image segmentation: The case of a tourism destination. Journal of Service Marketing, 15(1), 49-66.
Lindroos, B., Mäenpää, K., Ylikomi, T., O ja, H., Suuronen, R., & Miettinen, S. (2008). Characterisation of human dental stem cells and buccal mucosa fibroblasts. Biochemical and biophysical research communications, 368(2), 329-335.
Llodrà-Riera, I., Martínez-Ruiz, M. P., Jiménez-Zarco, A. I., & Izquierdo-Yusta, A. (2015). A multidimensional analysis of the information sources construct and its relevance for destination image formation. Tourism Management, 48, 319-328.
Lynch, J. G., Alba, J. W., & Hutchinson, J. W. (1991). Memory and decision making. Handbook of consumer behavior, 1-9.
Mäenpää, K., Kale, S. H., Kuusela, H., & Mesiranta, N. (2008). Consumer perceptions of Internet banking in Finland: The moderating role of familiarity. Journal of Retailing and Consumer Services, 15(4), 266-276.
Manning, T. (1996). What tourism managers need to know: A practical guide to the development and use of indicators of sustainable tourism. World Tourism Organization Publications.
Maslow, A. (1987). Motivation and Personality. New York: Harper and Row.
Mayo, E. J., & Jarvis, L. P. (1981). The psychology of leisure travel. Effective marketing and selling of travel services. CBI Publishing Company, Inc..
McIntosh, R.W., Goeldner, C.R. and Ritchie, J.R.B. (1995). Pleasure Travel Motivation. In Tourism Principles, Practices, Philosophies, 7th Edition, 167-190.
McIntyre, M. E. (1989). On dynamics and transport near the polar mesopause in summer. Journal of Geophysical Research: Atmospheres, 94(D12), 14617-14628.
Meng, B., & Choi, K. (2019). Tourists’ intention to use location-based services (LBS): Converging the theory of planned behavior (TPB) and the elaboration likelihood model (ELM). International Journal of Contemporary Hospitality Management.
Milman, A. & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21-27.
Morwitz, V. G. & Schmittlein, D. C. (1992). Using segmentation to improve sales forecasts based on purchase intent: Which “intenders” actually buy?, Journal of Marketing Research, 29(4), 391–405.
Moutinho, L. (1987). Consumer behavior in tourism. European. Journal of Marketing, 21(10), 3-44.
Nunnally, J.C. (1978). Psychometric Theory, New York: McGraw-Hill.
O’Shaughnessy, J., & O’Shaughnessy, N. J. (2000). Treating the nation as a brand: Some neglected issues. Journal of Macromarketing, 20(1), 56-64.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison in measuring service quality: Implications for further research. Journal of Marketing, 58(1), 111–124.
Park, W. C., Mothersbaugh, D. L., & Feick, L. (1994). Consumer knowledge assessment. Journal of Consumer Research, 21, 71-81.
Pfeiffer, M., & Zinnbauer, M. (2010). Can old media enhance new media?: How traditional advertising pays off for an online social network. Journal of Advertising Research, 50(1), 42-49.
Polyzos, G. C., & Fotiou, N. (2017). Blockchain-assisted information distribution for the Internet of Things. In 2017 IEEE International Conference on Information Reuse and Integration (IRI) (pp. 75-78). IEEE.
Prentice, R. (2004). Tourist familiarity and imagery. Annals of Tourism Research, 31(4), 923-945.
Rahimizhian, S., Ozturen, A., & Ilkan, M. (2020). Emerging realm of 360-degree technology to promote tourism destination. Technology in Society, 63, 101411.
Rao, R. N., Vani, H., & Vandana, S. (2015). A Study on Viewers Satisfaction Towards Hindi News Channels at Hyderabad. Indian Journal of Commerce and Management Studies, 6(1), 62.
Schiffman, L. G., & Kanuk, L. L.（2000）. Consumer behavior, 7th. London: Prentice Hall International.
Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357.
Sherif, Musafer , and Cantril, H. (1947), The Psychology of Ego-Involvement. New York: John Wiley & Sons.
Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Consumer behavior and beyond. NY: Harcourt Brace.
Torkzadeh, G., Koufteros, X., & Pflughoeft, K. (2003). Confirmatory analysis of computer self-efficacy. Structural Equation Modeling, 10(2), 263-275.
Um, S., & Crompton, J. L. (1992). The roles of perceived inhibitors and facilitators in pleasure travel destination decisions. Journal of travel research, 30(3), 18-25.
Walmsley, D. J., & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of travel research, 36(3), 65-69.
Wang, L. C., Baker, J., Wagner, J. A., & Wakefield, K. (2007). Can a retail web site be social?. Journal of marketing, 71(3), 143-157.
Wang, W., Chen, R. R., Ou, C. X., & Ren, S. J. (2019). Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media. Computers in Human Behavior, 93, 176-191.
Weerajit, A. (2017). A study of Chinese language usage relation to floating market tours in Thailand: a case study of Pattaya Floating Market (Doctoral dissertation, Huachiew Chalermprakiet Unversity).
Woodside, A. G., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of travel Research, 27(4), 8-14.
Xia, L., & Kukar-Kinney, M. (2017). To Punish or to Forgive: Examining the Effects of Monetary Penalties on Consumers’ Perceptions and Behavioral Intentions. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 921-924). Springer, Cham.
Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of travel & tourism marketing, 35(7), 958-972.
Yahua Zhang & Yiqian Peng. (2014). Understanding travel motivations of Chinese tourists visiting Cairns, Australia. Journal of Hospitality and Tourism Management, 21, 44-53.
Yu, J., Kasim, A., Sreenivasan, J., Dzakiria, H., & Magray, A. U. H. (2020). Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty. Turyzm/Tourism, 30(2), 101-114.
Yuan, S., & McDonald, C. (1990). Motivational determinants of inter- national pleasure time. Journal of Travel Research, 29, 42-44.
Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-356.
Zhang, C., Liu, T. L., Huang, H. J., & Chen, J. (2018). A cumulative prospect theory approach to commuters’ day-to-day route-choice modeling with friends’ travel information. Transportation Research Part C: Emerging Technologies, 86, 527-548.
Zhang, Y., Li, J., Liu, C. H., Shen, Y., & Li, G. (2020). The effect of novelty on travel intention: the mediating effect of brand equity and travel motivation. Management Decision.