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題名：以目的地意象探討品牌個性、自我形象一致性與旅遊意願之關係--以休閒農場為例
書刊名：中國地理學會會刊
作者：劉瓊如／林濰榕 引用關係
作者(外文)：Liu, Chyong-ru／Lin, Wei-rong
出版日期：2011
卷期：47
頁次：頁27-44
主題關鍵詞：目的地意象；品牌個性；自我形象一致性；旅遊意願；Destination image；Brand personality；Self-congruity；Travel intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:3
  • 點閱點閱:135
期刊論文
1.Henderson, J.(2000)。Selling places: The new Asia-Singapore brand。The Journal of Tourism Studies，11(1)，36-44。  new window
2.Hoeffler, S.、Keller, K. L.(2003)。The marketing advantage of strong Brands。Journal of Brand Management，10(6)，421-445。  new window
3.Ekinci, Y.、Hosany, S.(2006)。Destination personality: An application of brand personality to tourism destinations。Journal of Travel Research，45(2)，127-139。  new window
4.Murphy, L、Benckendorff, P、Moscardo, G(2007)。Using brand personality to differentiate regional tourism destinations。Journal of Travel Research，46，5-14。  new window
5.Kang, I.、Jeon, S.、Lee, S.、Lee, C. K.(2005)。Investigating structural relations affecting the effectiveness of service management。Tourism Management，26(3)，301-310。  new window
6.Lee, Jin-Hyung、Scott, David(2006)。For better or worse? A structural model of the benefits and costs associated with recreational specialization。Leisure Sciences，28(1)，17-38。  new window
7.何黎明、蘇郁芬(20100300)。休閒農場消費者滿意度與重遊意願之探討--以走馬瀨農場為例。國立高雄海洋科大學報，24，221-237。new window  延伸查詢new window
8.Castro, C. B.、Martín Armario, E.、Martín Ruiz, D.(2007)。The Influence of Market Heterogeneity on the Relationship between a Destination's Image and Tourists' Future Behaviour。Tourism Management，28(1)，175-187。  new window
9.Beerli, A.、Meneses, G. D.、Gil, S. M.(2007)。Self-congruity and destination choice。Annals of Tourism Research，34(3)，571-587。  new window
10.Baloglu, S.(1997)。The relationship between destination images and sociodemographic and trip characteristics of international travelers。Journal of vacation marketing，3(3)，221-233。  new window
11.Chi, Christina Geng-Qing、Qu, Hailin(2008)。Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach。Tourism Management，29(4)，624-636。  new window
12.Ekinic, Y.(2003)。From destination image to destination branding: an emerging area of research。E-Review of Tourism Research，1(2)，1-4。  new window
13.Moutinho, Luis(1987)。Consumer behaviour in tourism。European Journal of Marketing，21(10)，5-44。  new window
14.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
15.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。  new window
16.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research，33(3)，21-27。  new window
17.Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research，38(4)，340-352。  new window
18.Litvin, S. W.、Goh, H. K.(2002)。Self-image congruity: A valid tourism theory?。Tourism Management，23(1)，81-83。  new window
19.Murphy, L.、Benckendorff, P.、Moscardo, G.(2007)。Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality。Journal of Travel and Tourism Marketing，22(2)，45-59。  new window
20.Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising，20(3)，23-33。  new window
21.Schenk, Carolyn T.、Holman, Rebecca H.(1980)。A sociological approach to brand choice: the concept of situational self-image。Advances in Consumer Research，7(1)，610-614。  new window
22.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research，17(3)，432-448。  new window
23.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
24.廖佩珊、陳美燕(20081200)。臺北國際旅展觀展民眾滿意度之研究。休閒研究，1(1)，1-13。new window  延伸查詢new window
25.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
26.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
27.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。  new window
28.Cai, Liping A.(2002)。Cooperative branding for rural destinations。Annals of Tourism Research，29(3)，720-742。  new window
29.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
30.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
31.Blain, C.、Levy, S. E.、Ritchie, J. R. B.(2005)。Destination branding: Insights and practices from destination management organizations。Journal of Travel Research，43(4)，328-338。  new window
32.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
33.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
34.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research，30(2)，10-16。  new window
35.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
36.Usakli, A.、Baloglu, S.(2011)。Brand personality of tourist destinations: An application of self-congruity theory。Tourism Management，32(1)，114-127。  new window
37.Sung, Yongjun、Kim, Jooyoung(2010)。Effects of Brand Personality on Brand Trust and Brand Affect。Psychology and Marketing，27(7)，639-661。  new window
38.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
39.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。  new window
40.Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research，13(3)，195-206。  new window
41.Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research，12(1)，31-46。  new window
42.Freling, T. H.、Crosno, J. L.、Henard, D. H.(2011)。Brand personality appeal: Conceptualization and empirical validation。Journal of the Academy of Marketing Science，39(3)，1-15。  new window
43.Hong, J.、Zinkhan, G.(1995)。Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode。Psychology and Marketing，12(1)，53-77。  new window
44.Chang, T. C.(2003)。Development of leisure farms in Taiwan, and perceptions of visitors thereto。Journal of Travel & Tourism Marketing，15(1)，19-40。  new window
45.Ekinci, Y.、Sirakaya-Turk, B.、Baloglu, S.(2007)。Host image and destination personality。Tourism Analysis，12(5/6)，433-446。  new window
46.Kim, D.、Magnini, V. P.、Singal, M.(2011)。The effects of customers' perceptions of brand personality in casual theme restaurants。International Journal of Hospitality Management，30(2)，448-458。  new window
47.Vaughan, R.(2001)。Images of a Museum。Museum Management and Curatorship，19(3)，253-268。  new window
會議論文
1.Goh, H.、Litvin, S.(2000)。Destination preference and self-congruity。Burbank, CA。  new window
2.Haigood, T.(1999)。The brand personality effect: An empirical Investigation。Chicago。  new window
學位論文
1.李惠足(2008)。整合行銷傳播提升休閒農場品牌形象、 知覺品質與知覺價值之研究(碩士論文)。國立屏東商業技術學院，屏東。  延伸查詢new window
2.邱博賢(2003)。觀光意象、滿意度與行為意向間關聯之研究--以宜蘭地區四大休閒農場為例(碩士論文)。世新大學。  延伸查詢new window
3.潘信穎(2004)。原品牌態度與延伸契合度對休閒農場品牌延伸影響之研究。國立屏東商業技術學院。  延伸查詢new window
圖書
1.黃芳銘(2004)。結構方程式模式理論與應用。五南。  延伸查詢new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
3.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
4.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。  new window
5.Peter, J. P.、Olson, J. C.(2010)。Consumer behavior & Marketing stratgy。New York。  new window
6.Morgan, N.、Pritchard, A.(2002)。Contextualizing destination branding。Destination branding: Creating the unique destination proposition。Oxford。  new window
其他
1.行政院農委會(2011)。行政院農業委員會近三年施政績效/推動農村休閒旅遊，http://www.coa.gov.tw/view.php?catid=23412， 20120104。  延伸查詢new window
 
 
 
 
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