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一、中文部份 孫洪梅(2018)。如何贏得人心?探討心理距離在企業社會責任倡議中對消費者認知之影響。逢甲大學商學博士論文,未出版,台中市。 楊心蒂(2017)。消費者自我建構對企業策略性慈善之反應—同理心與道德認同的中介與干擾角色。中原大學企業管理學系博士論文,未出版,桃園市。 楊運澄(2012)。消費者的企業社會責任認知對購買意圖之影響--以企業認同為中介變數。淡江大學會計學系碩士論文,未出版,新北市。 周蕙穩(2012)。企業社會責任、組織認同與企業聲譽關聯性之個案研究。淡江大學會計系碩士論文,未出版,新北市。 陳俊傑(2013)。企業社會責任、企業聲譽、組織認同與員工忠誠關聯性之研究。淡江大學企業管理系碩士論文,未出版,新北市。 謝美麗(2020)。探討在台灣的企業社會責任(CSR)形象和消費者購買行為之關係—以消費者信任度作為調節變量。東海大學企業管理系碩士論文,未出版,台中市。 王永才、諸承明(2016)。服務品質對顧客滿意度影響之研究—以企業社會責任及企業形象為干擾變項。中原企管評論,14(1)25-54。 李元恕、賴心怡(2007)。企業贊助對消費者品牌態度之影響。行銷評論。4(2),187-220。 李珍穎、高于庭(1995)。壽險業服務創新與企業社會責任對消費者行為意圖之影響-以顧客口碑為干擾變數。管理研究學報,16(2),83-119。 李承傑、董旭英(2017)。偏最小平方法結構方程模型。科學發展,539(11),20-25。 金寶玲、李珍穎、吳怡慧(2015)。企業社會責任對企業形象與顧客忠誠度影響之研究—人壽保險業實證。保險專刊,31(1)57-88。 洪秀芬(2019)。保險業ESG之公司治理。保險專刊。35(4)309-344。 張詠晴、羅慶棠(2017)。台灣保險公司如何盡企業社會責任? 風險管理學報,19(1)5-23。 姜淳方、林韻姍(2019)。旅館企業社會責任與顧客參與:顧客認知價值觀點。商略學報。11(1),63-80。 黃勇富、李素箱、蔡宏仁、張道群(2013)。產品資訊揭露、品牌權益與善因行銷間之關聯性研究-以外帶飲料連鎖加盟業為例。朝陽商管評論。12(1),65-90。 黃啟瑞、陳澤義、張彤、林志斌、林欣美(2019)。探討影響銀行企業社會責任之因素:以兩岸三地為例。東吳經濟商學學報,98(6),31-66. 趙品灃、趙怜琄(2017)。善因行銷對品牌形象與購買意願影響之研究。康大學報。7,57-82。 劉力瑛、張勝雄、曾義明(2014)。消費者識別和消費者對公司認同之實證研究-以Bhattacharya & Sen之概念性架構為基礎。顧客滿意學刊。10(1),37-64。 金融監督管理委員會官網連結: https://www.fsc.gov.tw/ch/index.jsp 財團法人保險發展中心網站: https://www.tii.org.tw/tii/comsumer/insurer/ 經理人電子雜誌: https://www.managertoday.com.tw/articles/view/62744?utm_source=likr&utm_medium=likr&utm_campaign=62744 2020天下雜誌SDGs國際論壇~富邦金控 https://youtu.be/yxj8BOVDJTo 2020天下雜誌 SDGs國際論壇~PwC資誠 https://youtu.be/IDfpH_pg-o0 2021玉山科技協會~勤業眾信論壇 https://youtu.be/TlDf5lPt3zo 天下ESG講座~金管會主委黃天牧 https://youtu.be/luKNkZu0mmw 台灣證券交易所~110年公司治理評鑑 https://webpro.twse.com.tw/webportal/vod/115/07556332CFDD-E49CE1DC-7680-11EB-81B5/?categoryId=150 保險業公開資訊觀測站 https://ins-info.ib.gov.tw/customer/life.aspx?UID=11456006 二、英文部份 References 1.Aaker, Jennifer (1997), "Dimensions of Brand Personality," Journal of Marketing Research, 34 (August), 347-56. 2.Archie B. 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