隨著經濟成長、國民所得提高、教育水準提升、消費型態改變及一次購足等消費趨勢，倉庫型銷售業具有「價格低、賣場大及產品種類多」的特徵，目前在台灣地區正迅速蓬勃發展，且對行銷通路及零售業產生相當深遠的影響。本研究以問卷訪問各主要零售業態的消費者，獲取消費者對各零售業態的評價之初級資料，並訪問業者以獲取業者對其本身業態的評價與經營方向的看法，接著以次數分配、T檢定、變異數分析 (ANOVA) 等統計方法，分析消費者、業者對各零售業態的態度評價及其間的差異，然後綜合初與次級資料，歸納出倉庫型銷售業對各零售業發展之影響的結論，並提出對倉庫型業者及政府的建議。

With the rapid economic growth, increased income per capita, advanced educational background, consumer's behavior in Taiwan has changed accordingly. The new trend toward "one stop shopping" in shopping habit has provided good opportunities for warehouse stores to develop in Taiwan. Warehouse stores with the characteristics of low cost, wide space and variety of choices in shopping, have change retail channels and the entire retail industry in Taiwan. This study shows that warehouse stores will continue rapid growth of Taiwan and affect the entire structure of retail industry. Questionnaires have been used to interview customers and management personnel of major warehouse stores to get customer's evaluation to the specific warehouse stores and evaluation toward the retail industry and self-evaluation of the management direction about the individual store as the primary data of this study. Statistic methods such as Sequence Distribution, T-test and ANOVA have been applied to analyze the differences between consumers and the retailers about attitude evaluation to the industry. To summarize the primary and secondary data, researchers have generalized this conclusion and proposed suggestions to warehouse stores and the authorities in Taiwan.