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題名：品牌認同、所有權與產品線延伸策略對消費者行為之影響
書刊名：企業管理學報
作者：張重昭 引用關係／王敏容
作者(外文)：Chang, Chung-chau／Wang, Ming-jung
出版日期：2002
卷期：52
頁次：頁113-144
主題關鍵詞：品牌認同；所有權狀態；產品線延伸；Brand identification；Ownership status；Product-line extension
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:23
期刊論文
1.John, Deborah Roedder、Loken, Barbara、Joiner, Christopher(1998)。The Negative Impact of Extensions: Can Flagship Products be Diluted?。Journal of Marketing，62(1)，19-32。  new window
2.Onkvisit, Sak、Shaw, John(1987)。Self-concept and image congruence: some research and managerial implications。Journal of Consumer Marketing，4(1)，13-23。  new window
3.Graeff, T. R.(1996)。Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption。Psychology and Marketing，13(5)，481-499。  new window
4.Dawar, N.、Anderson, P. F.(1994)。The Effects of Order and Direction of Multiple Brand Extensions。Journal of Business Research，30(2)，119-129。  new window
5.Milberg, S. J.、Park, C. W.、McCarthy, M. S.(1997)。Managing Negative Feedback Effects Associated with Brand Extension: The Impact of Alternative Branding Strategies。Journal of Consumer Psychology，6(2)，119-140。  new window
6.Milewica, John、Herbig, Paul(1994)。Evaluating the brand extension decision using a model of reputation building。Journal of Product & Brand Management，3(1)，39-47。  new window
7.Loken, Barbara、John, Deborah Roedder(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing，57(3)，71-84。  new window
8.Doyle, P.(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing，7(2)，5-20。  new window
9.Rangaswamy, Arvind、Bruke, Raymond R.、Oliva, Terence A.(1993)。Brand Equity and the Extendibility of Brand Names。International Journal of Research in Marketing，10(1)，61-75。  new window
10.陳時奮(199703)。品牌行銷的社會效益。世界經理文摘，127，60-66。  延伸查詢new window
11.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extension。Journal of Marketing，54，27-41。  new window
12.Quelch, John A.、Kenny, David(1994)。Extended Profits, Not Product Lines。Harvard Business Review，72(5)，153-160。  new window
13.Sharp, Byron M.(1993)。Managing Brand Extension。Journal of Consumer Marketing，10(3)，11-17。  new window
14.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review，31(4)，47-56。  new window
15.Beggan, James K.(1992)。On the Social Nature of Nonsocial Perception: The Mere Ownership Effect。Journal of Personality and Social Psychology，62(2)，229-237。  new window
16.Fournier, S.(1998)。Consumer and their Brands: Developing Relationship Theory in Consumer Research。Journal of Consumer Research，24(4)，343-373。  new window
17.Kirmani, Amna、Sood, Sanjay、Bridges, Sheri(1999)。The Ownership Effect in Consumer Responses to Brand Line Stretches。Journal of Marketing，63(1)，88-101。  new window
18.Reddy, Srinivas K.、Holak, Susan L.、Bhat, Subodh(1994)。To extend or not to extend: Success determinants of line extensions。Journal of Marketing Research，31(2)，243-262。  new window
19.Schultz, Susan E.、Kleine, R. E. III、Kernan, Jerome B.(1989)。These are a few of my favorite things: Toward an explication of attachment as a consumer behavior construct。Advances in Consumer Research，16(1)，359-366。  new window
20.Strahilevitz, Michal A.、Loewenstein, George(199812)。The Effect of Ownership History on the Valuation of Objects。Journal of Consumer Research，25(3)，276-289。  new window
21.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
22.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research，29(1)，35-50。  new window
23.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
24.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。  new window
25.Tauber, Edward M.(1981)。Brand Franchise Extensions: New Product Benefit from Existing Brand Name。Business Horizons，24(2)，36-41。  new window
26.Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research，40(6)，79-83。  new window
27.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
28.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing，31(4)，22-27。  new window
29.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。  new window
30.Kleine, Susan S.、Kleine, Robert E. III、Allen, Chris T.(19951200)。How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment。Journal of Consumer Research，22(3)，327-343。  new window
31.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。  new window
學位論文
1.徐明郁(1999)。消費者自我概念與品牌個性之一致性對購買意願之影響(碩士論文)。國立成功大學。  延伸查詢new window
2.杜盈盈(1998)。品牌延伸形式與消費者知覺風險對品牌延伸效果之影響(碩士論文)。東吳大學。  延伸查詢new window
3.胡傳孝(1982)。自我概念與品牌選擇的關係(碩士論文)。國立政治大學。  延伸查詢new window
4.李怡寬(1994)。影響品牌延伸領域及消費者對品牌延伸評估因素之研究(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Aaker, D. A.(1991)。Managing brand equity。New York：Macmillan。  new window
2.Kolter, P.(1991)。Marketing Management。Englewood Cliffs, NJ：Prentice-Hall Inc.。  new window
其他
1.The Economist(19900505)。Brand-Stretching Can Be Fun--and Dangerous。  new window
 
 
 
 
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