:::

詳目顯示

回上一頁
題名:以劇場理論觀點探討消費者體驗對品牌忠誠之影響
書刊名:中山管理評論
作者:高義芳 引用關係劉上嘉 引用關係唐珮琳
作者(外文):Kao, Yie-fangLiu, Shang-chiaTang, Pei-lin
出版日期:2018
卷期:26:3
頁次:頁453-478
主題關鍵詞:劇場體驗元素體驗品質體驗價值品牌忠誠體驗行銷Experiential theater factorsExperiential qualityExperiential valueBrand loyaltyExperiential marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:13
  • 點閱點閱:14
期刊論文
1.Verhagen, Tibert、Feldberg, Frans、Van Den Hooff, Bart、Meents, Selmar、Merikivi, Jani(2011)。Satisfaction with Virtual Worlds: An Integrated Model of Experiential Value。Information & Management,48(6),201-207。  new window
2.Bitner, M. J.、Faranda, W. T.、Hubbert, A. R.、Zeitham, V. A.(1997)。Customer contribution and roles in service delivery。International Journal of Service Industry Management,8(3),193-205。  new window
3.顧宜錚、李家瑩、黃相翎(20130900)。有服務品質就足夠嗎?顧客體驗對網站滿意度之影響。中山管理評論,21(3),479-509。new window  延伸查詢new window
4.Arjun, C.(1999)。Does Brand Mediate Brand Equity Outcomes。Journal of Marketing Theory and Practice,7(2),136-146。  new window
5.Lee, Tsung Hung、Chang, Yun Shin(2012)。The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan。Leisure Studies,31(1),103-121。  new window
6.Grove, Stephen J.、Fisk, Raymond P.、Dorsch, Michael J.(1998)。Assessing the theatrical components of the service encounter: A Cluster Analysis Examination。Service Industries Journal,18(3),116-134。  new window
7.Lefkoff-Hagius, Roxanne、Mason, Charlotte H.(1993)。Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research,20(1),100-110。  new window
8.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
9.Manhas, P. S.、Tukamushaba, E. K.(2015)。Understanding service experience and its impact on brand image in hospitality sector。International Journal of Hospitality Management,45,77-87。  new window
10.Rose, S.、Hair, N.、Clark, M.(2011)。Online customer experience: A review of the business-to-consumer online purchase context。International Journal of Management Reviews,13(1),24-39。  new window
11.Jin, Naehyun Paul、Lee, Sangmook、Lee, Hyuckgi(2015)。The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors。International Journal of Tourism Research,17(1),82-95。  new window
12.Bitner, Mary Jo、Faranda, William T.、Hubbert, Amy R.、Zeithaml, Valarie A.(1997)。Customer contributions and roles in service delivery。International Journal of Service Industry Management,8(3),193-205。  new window
13.Cirrincione, A.、Estes, Z.、Carù, A.(2014)。The Effect of Ambient Scent on the Experience of Art: Not as Good as It Smells。Psychology & Marketing,31(8),615-627。  new window
14.Goodwin, C.(1996)。Moving the Drama into the Factory: The Contribution of Metaphors to Service Research。European Journal of Marketing,30(9),13-36。  new window
15.Jaakkola, E.、Helkkula, A.、Aarikka-Stenroos, L.(2015)。Service Experience Co-Creation: Conceptualization, Implications, and Future Research Directions。Journal of Service Management,26(2),182-205。  new window
16.Keng, Ching-Jui、Tran, Van-Dat、Thi, Tuyet Mai Le(20130900)。Relationships among Brand Experience, Brand Personality, and Customer Experiential Value。Contemporary Management Research,9(3),247-262。  new window
17.Shah, A. K.、Alter, A. L.(2014)。Consuming Experiential Categories。Journal of Consumer Research,41(4),965-977。  new window
18.Guiry, Michael(1992)。Consumer and Employee Roles in Service Encounters。Advances in Consumer Research,19(1),666-672。  new window
19.Mattsson, J.(1994)。Improving Service Quality in Person-to-Person Encounters: Integrating Findings from a Multi-disciplinary Review。The Service Industries Journal,14(1),45-61。  new window
20.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
21.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
22.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
23.Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1985)。Problems and strategies in services marketing。The Journal of Marketing,49(2),33-46。  new window
24.Avolio, Bruce J.、Yammarino, Francis J.、Bass, Bernard M.(1991)。Identifying common methods variance with data collected from a single source: An unresolved sticky issue。Journal of Management,17(3),571-587。  new window
25.Gentile, Chiara、Spiller, Nicola、Noci, Giuliano(2007)。How to sustain the customer experience: An overview of experience components that co-create value with the customer。European Management Journal,25(5),395-410。  new window
26.Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management,1(1),91-121。  new window
27.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
28.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research,9(2),132-140。  new window
29.Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research,11(1),668-672。  new window
30.Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing,56(2),57-71。  new window
31.Keng, C.-J.、Huang, T.-L.、Zheng, L.-J.、Hsu, M. K.(2007)。Modeling Service Encounters and Customer Experiential Value in Retailing: An Empirical Investigation of Shopping Mall Customers in Taiwan。International Journal of Service Industry Management,18(4),349-367。  new window
32.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
33.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
34.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
35.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
學位論文
1.陳簾予(2004)。體驗品質對情緒、價值、體驗滿意度、承諾及行為意圖影響之研究--以台灣現代戲劇演出為例(碩士論文)。輔仁大學,新北市。  延伸查詢new window
2.曾佩琳(2003)。策略性品牌認同發展研究以國內床墊業為例(碩士論文)。國立政治大學。  延伸查詢new window
3.蔡哲民(2006)。床墊軟硬度與人體脊椎曲度對躺姿下脊椎應力之影響(碩士論文)。義守大學。  延伸查詢new window
圖書
1.Schechner, Richard(1988)。Performance Theory。Routledge。  new window
2.Arnould, E. J.、Price, L.、Zinkhan, G. M.(2002)。Consumers。New York, NY:McGraw-Hill。  new window
3.Aaker, D. A.(1991)。Managing Brand Equity。New York:Simon and Schuster。  new window
4.Berry, L. L.、Parasuraman, A.(1991)。Marketing Services: Competing Through Quality。New York:Simon and Schuster。  new window
5.Howard, B.(1977)。Sociological Work: Method and Substance。NJ:Transactions Books。  new window
6.O'Dell, C. S.、Grayson, C. J. Jr.、Essaides, N.(1998)。If Only We Knew What We Know: The Transfer of internal Knowledge and Best Practice。New York:The Free Press。  new window
7.Petty, R. E.、Cacioppo, J. T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。Boulder, CO:Westview Press。  new window
8.Petty, R. E.、Cacioppo, J. T.(1986)。Communication and Persuasion: Central and Peripheral Routes to Attitude Change。Springer Science & Business Media。  new window
9.Pine, B. Joseph II、Gilmore, James H.(1999)。The experience economy: Work is theatre & every business a stage。Harvard Business School Press。  new window
10.Goffman, Erving(1959)。The Presentation of Self in Everyday Life。Anchor Books。  new window
11.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
12.Schmitt, Bemd H.(1999)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands。Free Press。  new window
圖書論文
1.Grove, S. J.、Fisk, R. P.(1983)。The Dramaturgy of Services Exchange: An Analytical Framework for Services Marketing。Emerging Perspectives on Services Marketing。Chicago, IL:American Marketing Association。  new window
2.Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。  new window
3.Chin, W. W.、Newsted, P. R.(1999)。Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares。Statistical Strategies for Small Sample Research。Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE