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Brown。 | 11. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 12. | Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。 | 13. | Madden, T. J.、Dillon, William R.、Firtle, N. H.(1994)。Marketing Research in a Marketing Environment。Marketing Research in a Marketing Environment。Burr Ridge, IL:Irwin。 | 14. | Rosenberg, M. J.、Hanland, C. I.(1960)。Cognitive, Affective, and Behavior Components of Attitude。Attitude Organization and Change: An Analysis of Consistency among Attitude Components。New Haven, CT:Yale University Press。 | 圖書論文1. | Kelley, H. H.(1967)。Attribution Theory in Social Psychology。Nebraska symposium on motivation。University of Nebraska Press。 | |
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