People in Taiwan value sightseeing and leisure activities much more than in the past and they tend to experience different types of traveling which has resulted in the increased popularity of recreational agriculture in recent years. This study uses the experience of Chiumalai Farm in Tainan to examine the vacation lifestyle of visitors of leisure farms as well as the tourist evaluation. The tourist evaluation serves as a basis for the market segmentation of agricultural tourism. The study adopts factor analysis, cluster analysis, discriminant analysis, One Way analysis of Variance, and the Chi-square test. According to study results, it is indicated that the segmentation can be divided into four categories. They are significantly different in the evaluation of the farms, tourists’ traveling satisfaction, consumption characteristics of traveling, and demographic variables. Therefore, tourists belonging to the four segments demonstrate different traveling behaviors. The analysis of the study portrays the traveling characteristics of agricultural tourists, which enables owners to follow the tourist demands and serves as a reference for the planning and development of leisure farms.