This study is aim to analyze the current status of Flying Cow Ranch's visitors, and explore the correlation and predictability between recreational motivation, experience and satisfaction of Flying Cow Ranch. A questionnaire survey of convenience sampling applied for this study. The research instrument included visitors’ demographic information, visitors’ recreational motivation survey scale, visitors’ experience perception value survey scale and recreational satisfaction survey scale, to take advantage of the opinion-oriented of Flying Cow Ranch's visitors for future development and how to use its natural resources and experience activities to attract visitors to visit and re-visit, and increase visitors satisfaction for in-depth discussion of this study. 420 questionnaires were handed out and responded, and 412 valid questionnaires were collected, effective response rate is 98.1%, conducted and analyzed by SPSS version 22. The analysis instruments include descriptive statistics, t-test, one-way ANOVA, correlation analysis and multiple linear regression analysis. The results demonstrate that all significant relationships between recreational motivation and recreational experience; recreational motivation and recreational satisfaction; recreational experience and recreational satisfaction of visitors. The recreational motivation and recreational experience can also significantly predicted visitor satisfaction. Based on the results of this study can provide recommendations and references for Flying Cow Ranch management.