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題名：遊憩吸引力與體驗價值之研究--以某渡假村為例
書刊名：觀光與休閒管理期刊
作者：藍天雄／王義雄
作者(外文)：Lan, Tian-syung／Wamg, Yi-hsiunh
出版日期：2018
卷期：6:1
頁次：頁109-120
主題關鍵詞：遊憩吸引力；體驗價值；忠誠度；滿意度；Leisure attraction；Experiential value；Loyalty；Satisfaction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:119
  • 點閱點閱:11
旅遊業者會透過增強自己的服務的其他相關設施來增加遊憩吸引力，遊客也會透過多方感官，如視覺與聽覺來接收旅遊業者想要透漏的細節，而當遊客實際參與旅遊行程後的感觸，以及旅遊過後對生活的影響等附加價值都會變動遊客的忠誠度和滿意度，對於未來旅遊業者在規劃行銷計劃時，能有具體的建議與方向，使得行銷計畫於執行時能更有效率與效能，因此本研究假設遊憩吸引力會影響忠誠度與滿意度，體驗價值也同時會影響忠誠度與滿意度，最後滿意度會影響忠誠度，導致滿意度為中介因素影響體驗價值對忠誠度的關係。因此本研究結果發現遊憩吸引力會影響忠誠度與滿意度，體驗價值也同時會影響忠誠度與滿意度，最後滿意度會影響忠誠度，導致滿意度為中介因素影響體驗價值對忠誠度的關係。目前行銷通路的發達並且不斷推陳出新，相對也延伸出許多能刺激消費者的手段與方法，遊憩吸引力就扮演相當重要的角色，遊憩吸引力越強化越能刺激到消費者的關注，比起過去的行銷環境，目前的行銷環境的加強更能有效吸引到消費者的目光，再者當遊客在實際體驗旅遊的過程中與最初旅遊的目的一致性，在體驗旅遊後的生活回應和正向影響也會促使在旅遊體驗後知覺的提升，在體驗旅遊行程前被吸引的期待感，然後在體驗旅遊過程中以及旅遊後的生活迴響都會影響遊客之忠誠程度與滿意程度，最後對於遊客的原地再次旅遊意願，以及願意主動推薦親友前往都是關鍵的影響因素。
Travel agencies always enhance service quality or related equipment for leisure attraction promotion. Tourists use sense like sight and hearing to receive information which travel agencies delivery, also tourists change their mind about the degree of loyalty and satisfaction after they experience travel schedules reality and value added of travel schedules. This work would like to recommend suggestion and aspect when travel agencies plan marketing strategy for effectiveness and efficiency. So that this work supposes leisure attraction affect the degree of tourist loyalty and satisfaction, experiential value affect the degree of tourist loyalty and satisfaction as well. And the degree of tourist satisfaction affects the degree of tourist loyalty too. At last above leads to the degree of tourist satisfaction is mediator to affect the relationship between experiential value and tourist loyalty. This work gets the result that leisure attraction is significantly affect loyalty and satisfaction, also experiential value significantly affect loyalty and satisfaction, and satisfaction significantly affect loyalty. At last, satisfaction is a mediator of a relationship between experiential value and loyalty. So far marketing channel changed rapidly extends more methods to excite consumers to purchase. Leisure attraction is a very important role to catch consumers' eye so that makes leisure attraction more strong is work than past. When tourists in the travel feel the experience as beginning they thought and then experiential value would be higher after travel. Tourists always expect travel schedule lead the process and experience of travel respond loyalty and satisfaction intensively and these are key point of repurchase intention and recommendation.
期刊論文
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2.Jacoby, J.(1971)。An Attitudinal Model of Multi-brand Loyalty: Preliminary Results and Promotional Strategies。Journal of Advertising Research，11(3)，25-31。  new window
3.Yuan, S.、McDonald, C.(1990)。Motivational determinates of international pleasure time。Journal of Travel Research，29(1)，42-44。  new window
4.Leiper, Neil(1990)。Tourist attraction system。Annals of Tourism Research，17(1)，367-384。  new window
5.Deng, J.、King, B.、Bauer, T.(2002)。Evaluation natural attractions for tourism。Annals of Tourism Research，29(2)，422-438。  new window
6.Forness, D.(1990)。Consumer perceptions of tourist attractions。Journal of Travel Research，28(3)，3-9。  new window
7.Lew, Alan(1987)。A Framework of Tourist Attraction Research。Annals of Tourism Research，14(4)，553-575。  new window
8.Peters, M.、Weiermair, K.(2000)。Tourist Attractions and Attracted Tourist: How to Satisfy Today's 'Fickle' Tourist Clientele?。Journal of Tourism Studies，11(1)，22-29。  new window
9.Oliver, R. L.(1977)。Effect of Expectation and Disconfirmation of Post-Exposure Product Evaluation: An Alternative Interpretation。Journal of Applied Psychology，62，480-486。  new window
10.Olson, J. C.、Dover, P.(1976)。Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure。Advances in Consumer Research，3，168-175。  new window
11.Shoemaker, Stowe、Lewis, Robert C.(1999)。Customer Loyalty: The Future of Hospitality Marketing。International Journal of Hospitality Management，18(4)，345-370。  new window
12.Anderson, Rolph E.(1973)。Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance。Journal of Marketing Research，10(1)，38-44。  new window
13.Olshavsky, Richard W.、Miller, John A.(1972)。Consumer Expectations, Product Performance, and Perceived Product Quality。Journal of Marketing Research，9(1)，19-21。  new window
14.陳宗雄、沈進成(20040000)。農業旅遊遊客之遊憩動機、體驗、滿意度與重遊意願之關係研究--以臺南走馬瀨農場為例。臺灣鄉村研究，3，99-122。new window  延伸查詢new window
15.Hu, Yangzhou、Ritchie, J. R. Brent(1993)。Measuring destination attractiveness: A contextual approach。Journal of Travel Research，32(2)，25-34。  new window
16.Howard, J. A.、Sheth, J. N.(1969)。Image as a Factor in Tourism Development。Journal of Travel Research，13(3)，1-7。  new window
17.沈進成、謝金燕(20030600)。宗教觀光吸引力、滿意度與忠誠度關係之研究--以高雄佛光山為例。旅遊管理研究，3(1)，79-95。new window  延伸查詢new window
18.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review，34(1)，116-128。  new window
19.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
20.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review，73(6)，88-99。  new window
21.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。  new window
22.Holbrook, Morris B.(1996)。Customer Value: A Framework for Analysis and Research。Advances in Consumer Research，23(1)，138-142。  new window
23.Guest, L. P.(1964)。Brand loyalty Revisited: A Twelve-Year Report。Journal of Applied Psychology，48(2)，93-97。  new window
24.Su, Y. J.、Shih, M. L.(2009)。A Study on Satisfaction with Recreational Attractions of Bicycle Trails-A case Study of Forest Park, Taitung City。Journal of Statistics and management System，12(6)，1041-1046。  new window
25.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
26.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
27.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
28.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
會議論文
1.何妍璘、林晏洲(1998)。山岳資源吸引遊客因素之探討。第二屆造園景觀與環境規劃設計研究成果研討會。台北：中華民國造園學會。75-90。  延伸查詢new window
2.Swan, J. E.、Trawick, I. F.(1980)。Inferred and Perceived Disconfirmation in Consumer Satisfaction, Marketing in the 80s。The AMA Educators Conference。Chicago。97-101。  new window
3.黃世明、林育璋(2003)。台中20號倉庫服務品質與參觀者滿意度之研究。第五屆休間、遊憩、觀光學術研討會，中華民國戶外遊憩學會 。臺中市。124-135。  延伸查詢new window
學位論文
1.林怡君(2005)。觀光節慶活動對遊客之吸引力、服務品質與遊客滿意度及忠誠度關係之研究--以三義木雕國際藝術節為例(碩士論文)。南華大學。  延伸查詢new window
圖書
1.Mayo, Edward J.、Jarvis, Lance P.(1981)。The Psychology of Leisure Travel: Effective Marketing and Selling of Travel Services。CBI Publishing Company, Inc.。  new window
2.Griffin, J.(1997)。Customer Loyalty: How to Earn It. How to Keep It。NY：Lexington Book。  new window
3.Kotler, Philip(2000)。Marketing management。Prentice-Hall。  new window
4.Goeldner, Charles R.、Ritchie, J. R. Brent(2006)。Tourism: Principles, Practices, Philosophies。John Wiley & Sons, Inc.。  new window
5.Goeldner, C. R.、Ritchie, J. R. B.、McIntosh, R. W.(1995)。Tourism: principles, practices, philosophies。John Wiley and Sons。  new window
6.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
7.Blackwell, R. D.、Milliard, P. W.、Engel, J. F.(2001)。Consumer Behavior。Loudon：Harcourt。  new window
8.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
單篇論文
1.Gunn, S. R.(1998)。Support vector machines for classification and regression，University of South-ampton。  new window
圖書論文
1.Oliver, R. L.(1979)。Alternative Conceptions of the Motivation Constructs in Expectancy Theory。Sales Management: New Developments from Behavioral and Decision Model Research。Cambridge, MA：Marketing Science Institute。  new window
2.Holbrook, M. B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: new directions in theory and practice。Sage Publication。  new window
3.Holbrook, Morris B.、Corfman, K. P.(1985)。Quality and Value in the Consumption Experience: Phaedrus Rides Again。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Book。  new window
4.Reynolds, F. D.、Darden, W. R.(1974)。Constructing Life Style and Psychographis。Life Style and Psychographics。Chicago：America Marketing Association。  new window
 
 
 
 
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