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題名:廣告比較策略與廣告訴求方式對購買意願的影響--產品涉入之干擾效果
書刊名:企業管理學報
作者:林隆儀林岳民
作者(外文):Lin, Long-yiLin, Yet-ming
出版日期:2005
卷期:65
頁次:頁1-29
主題關鍵詞:廣告比較策略廣告訴求方式產品涉入購買意願Advertising comparative strategyAdvertising appealsProduct involvementPurchasing intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(16) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:0
  • 點閱點閱:82
期刊論文
1.Bettman, James R.(1975)。Issues in Designing Consumer Information Environments。Journal of Consumer Research,2,169-177。  new window
2.Droge, C.(1989)。Shaping the Route to Attitude Change: Central versus Noncomparative Advertising。Journal of Marketing Research,26,193-204。  new window
3.Droge, C.、Darmon, R. Y.(1978)。Associate Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches。Journal of Marketing Research,15,377-388。  new window
4.Feder, Don(2000)。Negative Campaign Advertising is Part and Parcel of the American Democratic Electoral Process。Insight on the News,16(12),48。  new window
5.Fiske, Susan T.(1980)。Attention and Weight in Person Perceptions: The Impact of Negative and Extreme Behavior。Journal of Personality and Social Psychology,38(6),889-906。  new window
6.Gorn, G. J.、Weinberg, C. B.(1984)。The Impact of Comparative Advertising on Perception and Attitude: Some Positive Finding。Journal of Consumer Research,11,719-727。  new window
7.Hwang, Jang-Sun(2002)。How to Manage the Intensity of Comparison in Comparative Advertising over time。International Journal of Advertising,21,481-503。  new window
8.Kamins, Michael A.、Assael, Henry(1987)。Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change。Journal of Marketing Research,24(1),29-39。  new window
9.Levine, P.(1976)。Commercials that Name Competing Brands。Journal of Advertising Research,16,7-14。  new window
10.Lodish, Leonard M.、Riskey, Dwight(1997)。Making Ads Profitable。Marketing Research,9(4),38-42。  new window
11.Manning, Kenneth C.、Miniard, Paul W.、Barone, Michael J.、Rose, Randall L.(2001)。Understanding the Mental Representations Created by Comparative Advertising。Journal of Advertising,30(2),27-39。  new window
12.Murphy, J. H.、Amundsen, M. S.(1981)。The Communications Effective of Comparative Advertising for a New Brand on Users of the Dominant Brand。Journal of Advertising,10,14-20。  new window
13.Pechmann, Cornelia、Ratneshwar, S.(1991)。The Use of Comparative Advertising for Positioning: Association versus Differentiation。Journal of Consumer Research,18(2),145-160。  new window
14.Smith, Robert E.、Hunt, Shelby, D.(1978)。Attributional Processes and Effects in Promotional Situations。Journal of Consumer Research,5,149-158。  new window
15.Wagner, Louis C.(1941)。Advertising and Business Cycle。Journal of Marketing,6(2),24-135。  new window
16.Wilson, R. Dale(1976)。An Empirical Evaluation of Comparative Advertising Messages: Subjects' €™Responses on Perceptual Dimensions。Advances in Consumer Research,3,53-57。  new window
17.Zhang, Shi、Kardes, Frank, R.、Cronley, Maria, L.(2002)。Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations。Journal of Consumer Psychology,12(4),303-311。  new window
18.Barry, Thomas E.(1993)。Comparative Advertising: What Have We Learned in Two Decades?。Journal of Advertising Research,33(2),19-29。  new window
19.Chandy, Rajesh K.、Tellis, Gerard J.、Macinnis, Deborah J.、Thaivanich, Pattana(2001)。What to Say When: Advertising Appeals in Evolving Markets。Journal of Marketing Research,38(4),399-414。  new window
20.Donthu, Naveen(1992)。Comparative Advertising Intensity。Journal of Advertising Research,32,53-57。  new window
21.Goodwin, Stephen A.、Etgar, Michael(1980)。An Experimental Investigation of Comparative Message Appeal, Information Load and Utility of Product Class。Journal of Marketing Research,17,187-202。  new window
22.Iyer, Easwar S.(1988)。The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising。Journal of Advertising,17(3),15-21。  new window
23.Muehling, Darrel D.(1987)。Comparative advertising: The influence of attitude toward the ad on brand evaluation。Journal of Advertising,16(4),43-49。  new window
24.Pechmann, Cornelia、Stewart, David, W.(2001)。The Effects of Comparative Advertising on Attention Memory, and Purchase Intentions。Journal of Consumer Research,17(2),180-191。  new window
25.Sheth, Jagdish N.、Venkatesan, M.(1968)。Risk Reduction Process in Repetitive Consumer Behavior。Journal of Marketing Research,5(1),307-310。  new window
26.Swinyard, William R.(1981)。The Interaction Between Comparative Advertising and Copy Claim Variation。Journal of Marketing Research,18(2),175-186。  new window
27.Wilkie, William L.、Farris, Paul W.(1975)。Comparison Advertising: Problems and Potential。Journal of Marketing,39(4),7-15。  new window
28.Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
29.Wright, Peter L.(1973)。The Cognitive Processes Mediating acceptance of Advertising。Journal of Marketing Research,10(1),53-62。  new window
30.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報,7(1),15-29。  延伸查詢new window
31.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
32.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
33.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
34.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
35.Sujan, Mita、Bettman, James R.(1989)。The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights From Schema Research。Journal of Marketing Research,26,454-467。  new window
36.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。  new window
圖書
1.黃俊英(1992)。行銷研究:管理與技術。台北:華泰書局。  延伸查詢new window
2.Petty, Richard E.、Cacioppoy, John T.(1986)。Communication and Persuasion。New York:Springer。  new window
 
 
 
 
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