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題名:以科技接受模式探討二輪式電動代步車消費者接受程度
書刊名:行銷評論
作者:梁世安余國瑋
作者(外文):Liang, Shih-anYu, Kao-wei
出版日期:2005
卷期:2:2
頁次:頁135-148
主題關鍵詞:二輪式電動代步車知覺有用性知覺易用性使用意願Two-wheel electric scooterPerceived usefulnessPerceived ease of useIntention to use
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(14) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:0
  • 點閱點閱:389
全球環保意識逐漸高漲,廠商與消費者無不開始重視產品製造與使用對環境所造成的污染,特別是交通工具,全球龐大數量的汽機車持續地燃燒石油與排放廢氣,是造成地球不可再生能源耗竭和產生永久性環境汙染的主要因素,近年來廠商持續地研發低污染、低噪音的電動式代步工具,作為現有燃油動力機汽車的替代品。雖然台灣在電動機車的研發與市場推廣工作早已行之有年,且政府對此一環保產品也投入經費補助,但是整體市場上,消費者對於二輪式電動代步車的接受程度與實際購買行為仍然很低。不斷創新的二輪式電動代步車對消費者而言不只是一項環保商品,同時也是項科技產物,本研究援引Davis(1989)提出「科技接受模式」為基礎,探討影響消費者接受採用二輪式電動代步車的因素。本研究以實地研究法(Field Study)進行研究,透過問卷方式蒐集研究資料,並使用線性結構模式進行假設驗證。資料結果顯示科技接受模式使用在二輪式電動代步車產品時的配適情況相當良好,且發現:(1)個人對於二輪式電動代步車的知覺有用性會正向影響使用意願。(2)個人對於二輪式電動代步車的知覺易用性會正向影響知覺有用性,並且透過知覺有用性會間接影響使用意願。本研究試圖瞭解消費市場對於二輪式電動代步車的接受度,實證結果盼能提供行銷人員和學者若干建議和未來研究方向。
Environmental protection and green product are strongly emphasized by many developed and developing countries in recent years. All the firms and consumers have realized that the pollution caused especially by the transportation tools would do a great damage to the environment. A lot of firms continuously developed electric vehicles (e.g. electric motorcycle, electric scooter) and hoped that the pollution and noise is would be lower. Although lots efforts have been made on the electric vehicles, such as two-wheel electric scooters. but the acceptance and buying of those innovation products are few. Basically. technology acceptance model (TAM) is very useful for understanding user acceptance of ness information technology. Numerous empirical extensively tests is ere is widely used in various fields among researchers. TAM was used to explore the acceptance of two-wheel electric scooter in the study. The result from 307 samples indicates that proposed theoretical model could be successfully applied to explain and predict acceptance behavior. The findings show that perceived usefulness will affect intention to use, but perceived ease of use will indirectly affect intention to use through perceived usefulness. Suggestions for future research and implications of findings are also discussed.
期刊論文
1.Schaik, P. V.、Bettany-Saltikov, J. A.、Warren, J. G.(2002)。Clinical acceptance of a low-cost portable system for postural assessment。Behavior and Information Technology,21(1),47-58。  new window
2.Moon, J. W.、Kim, Y. G.(2001)。Extend the TAM for A World-Wide-Web Context。Information and Management,38,217-230。  new window
3.Kleijnen, M.、Martin, Wetzels、de Ruyter, Ko(2004)。Consumer Acceptance of Wireless Finace。Journal of Financial Services Marketing,8(3),206-217。  new window
4.Benamati, J.、Rajkumar, T. M.(2002)。The Application Development Outsourcing Decision: An Application of The Technology Acceptance Model。Journal of Computer Information Systems,42(4),35-44。  new window
5.Mathieson, K.、Peacock, E.、Chin, W. W.(2001)。Extending The TAM: The Influence of Perceived User Resources。The DATA BASE for Advances in Information Systems,32(3),86-112。  new window
6.Lin, C. J. C.、Lu, H.(2000)。Towards an understanding of the behavioral intention to use a web site。International Journal of Information Management,20(3),197-208。  new window
7.Pikkarainen, T.、Pikkarainen, K.、Karjaluoto, H.、Pahnila, S.(2004)。Consumer acceptance of online banking: an extension of the technology acceptance model。Internet Research,14(3),224-235。  new window
8.Venkatesh, Viswanath、Davis, Fred D.(2000)。A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies。Management Science,46(2),186-204。  new window
9.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research,6(2),144-176。  new window
10.Adams, Dennis A.、Nelson, R. Ryan、Todd, Peter A.(1992)。Perceived usefulness, ease of use, and usage of information technology: A replication。MIS Quarterly,16(2),227-247。  new window
11.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly,27(1),51-90。  new window
12.Legris, P.、Ingham, J.、Collerette, P.(2003)。Why do people use information technology? A critical review of the technology acceptance model。Information & Management,40(3),191-204。  new window
13.Chin, Wynne W.、Todd, Peter A.(1995)。On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution。MIS Quarterly,19(2),237-246。  new window
14.Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing online consumers: an extended technology acceptance perspective。Information & Management,39(8),705-719。  new window
15.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
學位論文
1.謝政益(2003)。網路電話接受度之研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
2.吳南億(2001)。以數位信號處理器為基礎之電動機車無刷馬達驅動器(碩士論文)。國立中山大學。  延伸查詢new window
3.蔡惠如(2003)。網路銀行接受度之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
4.戴志偉(2003)。電動機車坐墊軟硬度對於騎乘舒適性之探討(碩士論文)。大同大學。  延伸查詢new window
5.朱家賢(2003)。醫師接受PACS之關鍵因素探討(碩士論文)。國立臺灣大學。  延伸查詢new window
6.陳孟功(2003)。校園無線區域網路(WLAN)--科技接受模式(TAM)之研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
7.Davis, Fred D. Jr.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and results(博士論文)。Massachusetts Institute of Technology,Cambridge, Massachusetts。  new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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