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題名:資訊系統成功模式及玩興對網路教學平台滿意度與持續使用意圖影響之研究
作者:王一琳
作者(外文):Yi-Lin Wang
校院名稱:國立彰化師範大學
系所名稱:財務金融技術學系
指導教授:温玲玉
學位類別:博士
出版日期:2014
主題關鍵詞:資訊系統成功模式科技接受模式知覺有用性知覺易用性滿意度持續使用意圖玩興Information systems success modelTechnology acceptance modelPerceived usefulnessPerceived ease to useSatisfactionIntention to use continuouslyPlayfulness
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數位學習已成為新一代的學習模式,國內各公私立大專院校紛紛使用網路學習平台來輔助學生學習,故本研究提出融合資訊系統成功模式,加入科技接受模式概念之知覺有用性、知覺易用性兩變項,並加入玩興此變項之理論模型,探討各變項間之關聯性。本研究對象全國大專校院使用智慧大師網路教學平台之大學部學生。本研究分北、中、南、東四區以分層隨機抽樣方式選取34間學校,並隨機抽取30份問卷,共1,020份有效問卷為研究樣本。本研究以SPSS 18與AMOS 18.0統計軟體做為資料分析之工具。
本研究經實證後得到結果如下:
一、本研究模式具有良好適配度且對滿意度及持續使用意圖兩項變項具有高預測力。
二、資訊品質、服務品質、系統品質、知覺有用性、知覺易用性、玩興、滿意度與持續使用意圖之表現傾向同意的程度。
三、資訊品質、服務品質、系統品質是可以有效預測大專院校學生知覺網路教學平台有用性之重要因子。
四、知覺易用性不會顯著影響知覺有用性。
五、資訊品質、知覺有用性、知覺易用性、玩興是可以有效預測大專院校學生滿意度之重要因子。
六、知覺有用性、玩興與滿意度是可以有效預測大專院校學生持續使用意圖之重要因子。
七、服務品質、系統品質是可以有效預測知覺易用性之重要因子;且可透過知覺有用性及知覺易用性,間接影響使用者滿意度。
八、知覺有用性、知覺易用性是可以有效預測大專院校學生玩興之重要因子;且可透過玩興,間接影響使用者滿意度與持續使用意圖。
本研究之結論提供學校網路教學平台管理單位及智慧大師網路教學平台開發業者之參考,並對後續研究者提出未來相關研究之建議。
Digital learning has became the learning mode of next-generation. In our country, no matter public or private university and colleges have using e-learning systems to auxiliary students in learning area. So in this study, I submit how to use the information systems success model to join perceived usefulness and perceived ease to use two variables items, and to join playfulness variables item theory model, in order to discuss the association between these variable items. In this study, composer random adopt the nation-wide including north, central, south, east district 34 university and colleges’ undergraduate students that using the wisdom master e-learning systems to be the study samples. And randomly selected 30 questionnaires, totally 1,020 valid questionnaires. The study used SPSS 18 and AMOS18.0 statistical software to analysis the data.
The empirical results of this study were indicated as the as follows:
1.The model has a good match-up and for the satisfaction and intention to use two variables have high predictive ability.
2.Information quality, service quality, system quality, perceived usefulness, perceived ease to use, playfulness, satisfaction and intention to use continuously , all these items perform are inclined to the degree of agree.
3.Information quality, service quality, system quality are important factors for effective forecast each university and colleges e-learning systems perceived usefulness.
4.Perceived ease to use won’t influence perceived usefulness obviously.
5.Information quality, perceived usefulness , perceived ease to use, playfulness are important factors for effective forecast each university and colleges satisfaction.
6.Perceived usefulness, playfulness and satisfaction are important factors for effective forecast each university and colleges intention to use continuously.
7.Service quality, system qualitys are important factors for effective forecast perceived ease to use. And via perceived usefulness , perceived ease to use can indirect influence user’s satisfaction.
8.Perceived usefulness, perceived ease to use are important factors for effective forecast each university and colleges playfulness. And via playfulness can indirect influence user’s satisfaction and intention to use continuously.
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