:::

詳目顯示

回上一頁
題名:品牌關係之研究--前置因素、結果及干擾變項
書刊名:朝陽商管評論
作者:方世榮 引用關係張文賢
作者(外文):Fang, Shyh-rongChang, Wen-hsien
出版日期:2006
卷期:5:2
頁次:頁53-88
主題關鍵詞:品牌利益品牌關係品牌忠誠度產品涉入程度Brand benefitBrand relationshipBrand loyaltyProduct involvement
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:0
  • 點閱點閱:22
期刊論文
1.Taylor, T. B.(1998)。Better loyalty measurement leads to business solutions。Marketing News,32(22),41-42。  new window
2.Ambler, T.、Bhattacharya, C. B.、Edell, J.、Keller, K. L.、Lemon, K. L.、Mittal, V.(2002)。Relating Brand and Customer Perspectives on Marketing Management。Journal of Service Research,5(1),13-25。  new window
3.Brandt, M.(1998)。Don't dis your brand。MC Technology Marketing Intelligence,18(1),46-47。  new window
4.Doney, P. M.、Cannon, J. P.(1997)。An Examination of Nature of Trust in Buyer-Seller Relationships。Journal of Marketing,61,35-51。  new window
5.Jacoby, J.、Kyner, D. B.(1973)。Brand Loyalty V.S, Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
6.Krapfel, R. E. Jr.、Deborah, S.、Robert, S.(1991)。A Strategic Approach to Management buyer-Seller Relationship。European journal of Marketing,25(9),22-37。  new window
7.Kristof, D. W.、Odekerken-Schroder, G.、Lacobucci, D.(2001)。Investment in customer relationships: A Cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
8.Moorman, C.、Desphande, R.、Zaltman, G.(1993)。Factors Affecting Trust in Market Research Relationship。Journal of Marketing,57(3),20-38。  new window
9.Thorbjornsen, H.、Supphellen, M.、Nysveen, H.、Pedersen, P. E.(2002)。Building Brand Relationship Online: A comparison of two interactive application。Journal of Interactive Marketing,16(3),17-34。  new window
10.Traylor, M. B.(1983)。Ego Involvement and Brand Commitment。Journal of Consumer Marketing,1,75-79。  new window
11.Court, D.、French, T. D.、McGuire, T. I.、Partington, M.(1999)。Marketing in 3-D。The Mckinsey Quarterly,4,6-17。  new window
12.Rindova, V. P.、Fombrun, C. J.(1999)。Constructing competitive advantage: the role of firm-constituent interactions。Strategic Management Journal,20(8),691-710。  new window
13.Gardner, Burleigh B.、Levy, Sidney J.(1955)。The Product and the Brand。Harvard Business Review,33,33-39。  new window
14.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
15.Blackston, M.(2000)。Observations: Building Brand Equity by Managing The Brand's Relationships。Journal of Advertising Research,40(6),101-106。  new window
16.Oliver, R. L.(1999)。When Consumer Loyalty?。Journal of Marketing,63(Special Issue),33-44。  new window
17.Fournier, S.(1998)。Consumer and their Brands: Developing Relationship Theory in Consumer Research。Journal of Consumer Research,24(4),343-373。  new window
18.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
19.Bagozzi, R. P.(1995)。Reflections on Relationship Marketing in Consumer Market。Journal of the Academy of Marketing Science,23(4),272-277。  new window
20.Blackston, Max(1992)。Observations: Building Brand Equity by Managing the Brand's Relationships。Journal of Advertising Research,32(3),79-83。  new window
21.Larson, Andrea(1992)。Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships。Administrative Science Quarterly,37(1),76-104。  new window
22.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
23.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
24.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
25.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
26.Huppertz, John W.、Arenson, Sidney J.、Evans, Richard H.(1978)。An Application of Equity Theory to Buyer-Seller Exchange Situations。Journal of Marketing Research,15(2),250-260。  new window
27.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。  new window
28.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
學位論文
1.王明妤(2000)。新產品開發流程中功能性價值之選擇研究--以數位電視機與經營資訊服務為例(博士論文)。國立交通大學。  延伸查詢new window
2.莊昆霖(2001)。大型電腦賣場與內部商店之服務品質對關係品質的影響--探討涉入程度之干擾效果(碩士論文)。國立雲林科技大學。  延伸查詢new window
3.吳真瑋(1999)。品牌個性與品牌關係關聯性之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.李天蛟(2000)。世代別於品牌個性認知與品牌關係型態差異性之研究:產品類別與自我形象干擾效果之探討(碩士論文)。元智大學。  延伸查詢new window
圖書
1.Aaker, D. A.(1998)。Managing Brand Equity。New York:The Free Press。  new window
2.Aaker, D. A.、Joachimsthale, E.(2000)。Brand Leadership。Commonwealth Publishing Co., Ltd.。  new window
3.Bames, J. G.(2001)。Secrets of Customer Relationship Management。McGraw-Hill Companies, Inc.。  new window
4.Hinde, R. A.(1995)。A Suggested Structure for a Science of Relationships: Personal Relationship。London:Academic Press。  new window
5.Kotler, P.(1999)。Marketing Management。New Jersey:Prentice Hall International, Inc.。  new window
6.Sheth, J. N.、Newman, B. L.、Gross, B. L.(1991)。Why We Buy What We Buy: A Theory of Consumption Values。Cincinnati:South-Western Publishing Co. Ltd.。  new window
7.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
8.Blau, Peter Michael(1964)。Exchange and Power in Social Life。John Wiley & Sons, Inc.。  new window
圖書論文
1.Jacoby, J.、Olson, J. C.(1978)。An Attitude Model of Brand Loyalty: Conceptual Underpinnings Instrumentation Research。Brand Loyalty: Measurement and Management。New York:John Wiley & Sons。  new window
2.Zenillo, P. C.、Raina, R.(1996)。Marketing Networks: A New Entrant's Approach to Network Equity。Networks in Marketing。Sage publications。  new window
3.Costle, C.(1998)。Meta Analysis of Involvement Research。Advances in Consumer Research。Ann Arbor, MI:Association for Consumer Research。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top