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題名:以消費者為基礎探討自有品牌之品牌權益、滿意度與購後行為關係之研究--以臺灣地區前三大量販店為例
書刊名:中華管理學報
作者:許立群
作者(外文):Hsu, Li Chun
出版日期:2007
卷期:8:4
頁次:頁87-101
主題關鍵詞:自有品牌品牌權益滿意度購後行為結構方程模式Private labelBrand equitySatisfactionPost-purchase behaviorStructural equation modelSEM
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:16
  • 點閱點閱:60
期刊論文
1.Baldauf, A.、Cravens, David W.、Grant, Kegn(2002)。Consequences of Sales Management Control in Field Sales Organizations: A Cross-National Perspective。International Business Review,11(5),577-609。  new window
2.許立群、廖珮妏(20060900)。旅遊意象對遊客滿意度與行為意向影響之研究--以花蓮海洋公園為例。遠東學報,23(3),565-590。  延伸查詢new window
3.方世榮、張文賢(20060700)。品牌關係之研究--前置因素、結果及干擾變項。朝陽商管評論,5(2),53-88。new window  延伸查詢new window
4.李元恕、洪紹芸(20030600)。消費者特性與商店品牌購買關係之研究。商管科技季刊,4(2),205-227。new window  延伸查詢new window
5.許立群(20060600)。遊客利益追求、服務品質對整體滿意度及重遊意願關聯之研究--以臺灣地區國際觀光旅館為例。遠東學報,23(2),177-200。  延伸查詢new window
6.Kristensen, K.、Martensen, A.、Grønholdt, L.(1999)。Measuring the impact of buying behaviour on customer satisfaction。Total Quality Management,10(4/5),S602-S614。  new window
7.Westbrook, R. A.、Oliver, R. L.(1981)。Developing better measures of consumer satisfaction: Some preliminary results。Advances in Consumer Research,16(1),94-99。  new window
8.林陽助(20041200)。贊助活動屬性與品牌個性相關聯程度、品牌知名度、涉入程度對品牌權益影響之研究。行銷評論,1(2),83-109。new window  延伸查詢new window
9.Keller, K. L.(2001)。Building customer-based brand equity。Marketing Management,10(2),14-21。  new window
10.Cobb-Walgren, C. J.、Ruble, C. A.、Donthu, N.(1995)。Brand Equity, Brand Preference, and Purchase Intent。Journal of Advertising,24(3),25-40。  new window
11.Morgan, R. P.(2000)。A Consumer-Orientated Framework of Brand Equity and Loyalty。International Journal of Market Research,42(1),65-78。  new window
12.Bagozzi, R. P.、Yi, Y.(1988)。On The Evaluation of Structure Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
13.Bendall-Lyon, Dawn、Powers, Thomas L.(2004)。The impact of structure and process attributes on satisfaction and behavioral intentions。The Journal of Services Marketing,18(2),114-121。  new window
14.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。  new window
15.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
17.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
18.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach。Journal of Marketing,65(3),34-49。  new window
19.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management,18(1),67-82。  new window
20.Day, Ralph L.(1984)。Modeling choices among alternative responses to dissatisfaction。Advances in Consumer Research,11(1),496-499。  new window
21.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
22.Gronholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship Between Customer Satisfaction and Loyalty: Cross-Industry Differences。Total Quality Management,11(4-6),509-514。  new window
23.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An investigation into the determinants of consumer satisfaction。Journal of Marketing Research,19(4),491-504。  new window
24.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
25.Anderson, James C.、Gerbing, David W.(1988)。Structural equation modeling in practice: A review and recommended two-step approach。Psychological Bulletin,103(3),411-423。  new window
26.Shukla, P.(2004)。Effect of product usage, satisfaction and involvement on brand switching behaviour。Asia Pacific Journal of Marketing and Logistics,16(4),82-104。  new window
會議論文
1.Chao, Pei、Tsuchiya, Hitoshi(2007)。The Historical Development of Carrefour and its Competitive Advantage in Taiwan- An Analysis on the Basis of Customer Value。Globalization and International Business Conference。Providence University。  new window
學位論文
1.劉增祥(2007)。通路與通路品牌之創新策略(碩士論文)。國立臺灣大學。  延伸查詢new window
2.蘇元含(2003)。運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響--以中油加油站為例(碩士論文)。國立東華大學。  延伸查詢new window
3.臧魯望(2003)。品牌權益、顧客滿意與消費者購買行為之關係--以加油站為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Aaker, D. A.(1995)。Managing Brand Equity。New York, NY:The Free Press。  new window
2.Lovelock, C.、Wirtz, J.(2004)。Services marketing: people, technology, strategy。New Jersey:Pearson Prentice Hall。  new window
3.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
4.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A guide to the program and applications。Scientific Software International。  new window
5.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
6.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1998)。Multivariate Data Analysis。Prentice-Hall。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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