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題名:職業運動團隊品牌利益、品牌態度、心理承諾與球迷行為忠誠度關係之研究:以紐約洋基隊為例
書刊名:體育學報
作者:陳成業 引用關係
作者(外文):Chen, Chen-yueh
出版日期:2010
卷期:43:1
頁次:頁53-67
主題關鍵詞:品牌利益品牌態度心理承諾忠誠度Brand benefitsBrand attitudePsychological commitmentLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:88
  • 點閱點閱:42
期刊論文
1.Ekinci, Y.、Massey, G. R.、Dawes, P. L.(2008)。An extended model of the antecedents and consequences of consumer satisfaction for hospitality services。European Journal of Marketing,42(1/2),35-68。  new window
2.方世榮、張文賢(20060700)。品牌關係之研究--前置因素、結果及干擾變項。朝陽商管評論,5(2),53-88。new window  延伸查詢new window
3.Mahony, D. F.、Howard, D. R.、Madrigal, R.(2000)。Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty。Sport Marketing Quarterly,9(1),15-25。  new window
4.Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science,27(3),333-348。  new window
5.Iwasaki, Yoshi、Havitz, Mark E.(1998)。A path analytic model of the relationships between involvement, psychological commitment, and loyalty。Journal of Leisure Research,30(2),256-280。  new window
6.Oliver, R. L.(1999)。When Consumer Loyalty?。Journal of Marketing,63,33-44。  new window
7.Gladden, J. M.、Funk, D. C.(2002)。Developing an understanding of brand associations in team sport: empirical evidence from consumers of professional sport。Journal of Sport Management,16(1),54-81。  new window
8.O'Reilly, C. A. III、Chatman, J. A.(1986)。Organizational commitment and psychological attachment: The effect of compliance, identification, and internalization on prosocial behavior。Journal of Applied Psychology,71(3),492-499。  new window
9.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
10.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
11.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
12.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。  new window
13.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
14.Ajzen, Icek、Fishbein, Martin(1977)。Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research。Psychological Bulletin,84(5),888-918。  new window
15.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
16.陳澤義、盧葦蓁(20061200)。透過品牌要素、廣告代言人形成品牌態度之研究:以少淑女流行服飾業為例。東吳經濟商學學報,55,35-67。new window  延伸查詢new window
17.張文玫、陳成業(2008)。驗證職業運動球隊品牌權益模式之研究-以中華職棒統一7-ELEVEN 獅為例。臺大體育學報,14,65-80。new window  延伸查詢new window
18.Backman, S. J.,、Crompton, J. L.(1991)。Using loyalty matrix to differentiate between high, spurious, latent, and loyal participants in two leisure services。Journal of Park and Recreation Administration,9,1-17。  new window
19.Bauer, H. H., Stokburger-Sauer, N. E.,、Exler, S.(2008)。Brand image and fan loyalty in professional team sport: A refined model and empirical assessment。Journal of Sport Management,22,205-226。  new window
20.Beatty, S. E.,、Kahle, L. R.(1988)。Alternative hierarchies of the attitude behavior relationship: The impact of brand commitment and habit。Journal of the Academy of Marketing Science,16,1-10。  new window
21.Cassab, H.,、MacLachlan, D. L.(2009)。A consumer-based view of multi-channel service。Journal of Service Management,20(1),52-75。  new window
22.Robinson, M. J.,、Miller, J. J.(2003)。Assessing the impact of Bobby Knight on the brand equity of the Texas Tech basketball program。Sport Marketing Quarterly,12,56-59。  new window
23.Ross, S. D.、Bang, H.、Russell, J. D.(2008)。An empirical assessment of spectator-based brand equity。Journal of Sport Management,22,322-337。  new window
24.Ruiz-Molina, M. E.(2009)。Perceived value, customer attitude and loyalty in retailing。Universia Business Review,21,102-117。  new window
會議論文
1.吳淑鶯、張君儀(2006)。認知品質、品牌形象、與ISO認證知曉程度對品牌態度之影響。臺北市。  延伸查詢new window
學位論文
1.廖俊儒(2004)。職棒現場觀眾消費體驗要素對體驗滿意度與忠誠意願影響之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
圖書
1.Funk, D. C.(2008)。Consumer behavior in sport and events: Marketing action。Burlington, MA:Elsevier。  new window
2.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
3.Kline, R. B.(1998)。Principle and practice of structural equation modeling。New York, NY:Guilford Press。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
5.Mullin, B. J.、Hardy, S.、Sutton, W. A.(2007)。Sport marketing。Champaign, Illinois:Human Kinetics。  new window
6.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
7.Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。  new window
8.Jacoby, J.,、Olson, J. C.(1970)。An attitude model of brand loyalty: Conceptual underpinnings instrumentation research。Brand Loyalty: Measurement and Management。New York。  new window
9.Rosenberg, M. J.,、Hovland, C. I.(1960)。Cognitive, affective and behavioral attitudes。Attitude organization and change: An analysis of consistency among attitude components。New Haven, Connecticut。  new window
圖書論文
1.Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspective in Customer Behavior。Upper Saddle River, NJ。  new window
 
 
 
 
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