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題名:體驗行銷:企業形象、品牌體驗、顧客滿意和購買意圖之研究--以連鎖咖啡為例
書刊名:醒吾學報
作者:莊素珍
作者(外文):Chuang, Su-jen
出版日期:2014
卷期:49
頁次:頁65-84
主題關鍵詞:體驗行銷企業形象品牌體驗顧客滿意購買意圖Corporate imageBrand imageCustomer satisfactionPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:32
  • 點閱點閱:107
期刊論文
1.蘇聖珠、林芷芸(20070600)。運用多元尺度分析定位咖啡連鎖品牌知覺。行銷評論,4(2),221-242。new window  延伸查詢new window
2.Hsieh, Ming H.(2002)。Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-national study。Journal of international marketing,10(2),46-67。  new window
3.沈慶龍、劉淑芬(20100600)。知識複製與模仿之不對等障礙對持久性競爭優勢影響之研究 : 以連鎖體系之便利商店及連鎖咖啡為例。中山管理評論,18(2),483-526。new window  延伸查詢new window
4.吳淑鶯、黃淑鈴(2003)。影響消費者對咖啡連鎖店涉入程度之前因及結果實證研究。中華管理評論,6(6),136-155。  延伸查詢new window
5.徐丹桂、吳麗皙、吳能惠(20130700)。連鎖咖啡店消費者之消費決策因素研究--以星巴克為例。商學學報,21,53-76。new window  延伸查詢new window
6.(2005)。愛用者自己的研究。遠見雜誌,225,13-18。  延伸查詢new window
7.LeBoeuf, R. A.、Simmons, J. P.(2010)。Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals。Journal of Marketing Research,47(2),348-360。  new window
8.Martinez, E.、Polo, Y.、De Chernatony, L.(2008)。Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets。International Marketing Review,25(1),107-137。  new window
9.Perera, L. C. J.、Kerr, R. B.、Kimura, H.、Lima, F. G.(2009)。Case study: Starbucks - adding value to brand equity through an innovative brand image。Journal of Academy of Business and Economics,9(4),174-185。  new window
10.Semeijna, J.、van Rielb, A. C. R.、Ambrosini, A. B.(2004)。Consumer valuations of store brands: Effects of store image and product attributes。Journal of Retailing and Consumer Services,11(4),247-258。  new window
11.Wang, Xuehua、Yang, Zhilin(2010)。The effect of brand credibility on consumers' brand purchase intention in emerging economies: The moderating role of brand awareness and brand image。Journal of Global Marketing,23(3),177-188。  new window
12.方世榮、張文賢(20060700)。品牌關係之研究--前置因素、結果及干擾變項。朝陽商管評論,5(2),53-88。new window  延伸查詢new window
13.Hartman, Katherine B.、Spiro, Rosann L.(2005)。Recapturing store image in customer-based store equity: A construct conceptualization。Journal of Business Research,58(8),1112-1120。  new window
14.Hogg, Margaret K.、Cox, Alastair J.、Keeling, Kathy(2000)。The impact of self-monitoring on image congruence and product/brand evaluation。European Journal of Marketing,34(5/6),641-667。  new window
15.Martenson, R.、Dennis, C.(2007)。Corporate brand image, satisfaction and store loyalty: a study of the store as a brand, store brands and manufacturer brands。International Journal of Retail & Distribution Management,35(7),545-555。  new window
16.Pessemier, E. A.(1980)。Store image and positioning。Journal of Retailing,56(1),94-106。  new window
17.Steenkamp, J. B. E. M.、Wedel, M.(1991)。Segmenting retail markets on store image using a consumer-based methodology。Journal of Retailing,67,300-320。  new window
18.Vahie, Archna、Paswan, Audhesh(2006)。Private label brand image: Its relationship with store image and national brand。International Journal of Retail and Distribution Management,34(1),67-84。  new window
19.VaZquez, R.、del RiO, A. B.、Iglesias, V.(2002)。Consumer-based brand equity: Development and validation of a measurement instrument。Journal of Marketing Management,18(1/2),27-48。  new window
20.Da Silva, R. V.、Syed Alwi, S. F.(2008)。Online corporate brand image, satisfaction and loyalty。Journal of Brand Management,16(3),119-114。  new window
21.吳武忠、鄭秀香(20021200)。臺北市咖啡連鎖店顧客滿意度之研究。觀光研究學報,8(2),71-86。new window  延伸查詢new window
22.Zimmer, M. R.、Golden, L. L.(1988)。Impressions of retail stores: A content analysis of consumer images。Journal of Retailing,64(3),265-293。  new window
23.Brakus, J. J.、Schmitt, B. H.、Zarantonello, L.(2009)。experience: What is it ? How is it measured ? Does it affect loyalty。Journal of Marketing,73(3),52-68。  new window
24.Balmer, John M. T.、Gray, Edmund R.(2003)。Corporate Brands: What Are They? What of Them?。European Journal of Marketing,37(7/8),972-997。  new window
25.Bhat, Subodh、Reddy, Srinivas K.(1998)。Symbolic and Functional Positioning of Brands。Journal of Consumer Marketing,15(1),32-44。  new window
26.陳榮方、葉惠忠、蔡玉雯、李麗娟(20060500)。顧客忠誠度、生活型態及商店印象之結構關係模式分析--以高雄市連鎖咖啡店為例。高雄應用科技大學學報,35,145-159。new window  延伸查詢new window
27.林素吟(20070300)。影響消費者購買意願的外部線索策略之研究。行銷評論,4(1),103-126。new window  延伸查詢new window
28.Nguyen, N.、LeBlance, G.(2001)。Image and Reputation of Higher Education Institutions in Students' Retention Decisions。The International Journal of Educational Management,15(6/7),303-311。  new window
29.Faircloth, J. B.、Capella, L. M.、Alford, B. L.(2001)。The Effect of Brand Attitude and Brand Image on Brand Equity。Journal of Marketing Theory and Practice,9(1),61-75。  new window
30.Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing,32(5/6),499-513。  new window
31.Bagozzi, Richard P.、Yi, Youjae(1991)。Multitrait-multimethod matrices in consumer research。Journal of Consumer Research,17(4),426-439。  new window
32.Orth, U. R.、Malkewitz, K.(2008)。Holistic Package Design and Consumer Brand Impressions。Journal of Marketing,72(3),64-81。  new window
33.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
34.Gwinner, Kevin、Swanson, Scott R.(2003)。A model of fan identification: antecedents and sponsorship outcomes。The Journal of Services Marketing,17(3),275-294。  new window
35.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
36.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika,16(3),297-334。  new window
37.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。  new window
38.Gürhan-Canli, Z.、Batra, R.(2004)。When corporate image affects product evaluations: the moderating role of perceived risk。Journal of Marketing Research,41(2),197-205。  new window
39.Szymanski, David M.、Henard, David H.(2001)。Customer Satisfaction: A Meta-analysis of the Empirical Evidence。Journal of the Academy of Marketing Science,29(1),16-35。  new window
40.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
41.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
42.Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。  new window
圖書
1.Berman, B.、Evans, J. R.(2001)。Retail management: A strategic approach。New Jersey:Prentice Hall。  new window
2.胡政源(2007)。顧客關係管理。新文京開發出版有限公司。  延伸查詢new window
3.蕭富峰(2008)。消費者行為。臺北市:智勝出版社。  延伸查詢new window
4.Davies, G.、Chun, R.、Da Silva, R. V.、Roper, S.(2003)。Corporate reputation and competitiveness。London:Routledge。  new window
5.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
6.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
其他
1.李傳斌(2011)。一杯小小咖啡創造台灣百億商機,http://www.phcafe.com.tw/about_d_2.php?ns=45, 2012/04/20。  延伸查詢new window
2.林祝菁(20130306)。連鎖咖啡店大舉擴點,http://tw.news.yahoo.com, 2013/10/02。  延伸查詢new window
3.莊修田,楊慕華(2003)。個性咖啡店之商店形象綜合態度與忠誠度相關研究,http://thesis.lib.cycu.edu.tw/ETD-db/ETD-search-c/view_etd?URN= etd-0702103-141305, 2012/04/23。  延伸查詢new window
4.楊俊明(2009)。連鎖咖啡店市場之回顧與展望--85度C究竟改變了什麼?,www.hme.ntnu.edu.tw/download.php?filename=165_ f2430a6f, 2012/04/20。  延伸查詢new window
 
 
 
 
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