Taiwan has a lot of leisure farm establishments in recent years. However, many operators did not possess right professional skill and leisure farm product is too similar to each other. The key to the survival of leisure farm is the ability to satisfy the need of consumer market. Therefore, This research aims to understand motives, constraint, importance, satisfaction and loyalty of leisure farm tourists. The survey of this research was conducted at Unicorn Leisure Farm with convenient sampling method. This research is able to accumulate 376 valid questionnaires. The result of this research shows that respondents of different social backgrounds have different travel motives and constraint. The result also shows that respondents' motives are higher than their constraint. This result can be expected since they already made the trip. Furthermore, respondents' motives have positive relation with their importance and satisfaction. The research result also suggested that higher satisfaction would result in higher loyalty. Hopefully, the result of this research will be able to provide useful information for leisure farm operators to formulate their management strategies.