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題名:休閒農場遊客行為之研究
書刊名:運動休閒餐旅研究
作者:蔡進發 引用關係張良漢 引用關係黃清雲 引用關係葉耀禎
作者(外文):Tsai, Chin-faChang, Liang-hangHuang, Ging-yunYe, Yao-zhen
出版日期:2006
卷期:1:2
頁次:頁1-21
主題關鍵詞:旅遊動機旅遊阻礙旅遊行為Leisure farmMotiveConstraintImportanceSatisfactionLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:39
  • 點閱點閱:34
近幾年來,休閒農場四處林立,但因經營者缺乏專業能力、同質性過高,無法凸顯個別農場的特色,成爲休閒產業的一大弊病。將來休閒農業之生存發展與否,端視業者是否能滿足消費市場的需求而定。因此本研究以休閒農場遊客爲出發點,在於了解不同遊客之旅遊動機、旅遊阻礙、重視度、滿意度與忠誠度,以作爲休閒農場業者經營之參考。本研究以嘉義獨角仙農場遊客爲發放對象,採用便利抽樣與人員現場訪問的方式,共回收376份有效問卷。研究結果發現不同社經背景之受訪遊客對休閒農場之旅遊動機、消費阻礙亦不同;受訪遊客旅遊動機大部分遠高於旅遊阻礙,因此受訪者仍會克服阻礙因素,而選擇到農場旅遊;受訪遊客旅遊動機與重視度及滿意度呈正相關;受訪遊客對旅遊滿意度越高,其對旅遊忠誠度也越高。本研究最後是行銷與管理策略,以做爲休閒農場業者經營其農場之參考。
Taiwan has a lot of leisure farm establishments in recent years. However, many operators did not possess right professional skill and leisure farm product is too similar to each other. The key to the survival of leisure farm is the ability to satisfy the need of consumer market. Therefore, This research aims to understand motives, constraint, importance, satisfaction and loyalty of leisure farm tourists. The survey of this research was conducted at Unicorn Leisure Farm with convenient sampling method. This research is able to accumulate 376 valid questionnaires. The result of this research shows that respondents of different social backgrounds have different travel motives and constraint. The result also shows that respondents' motives are higher than their constraint. This result can be expected since they already made the trip. Furthermore, respondents' motives have positive relation with their importance and satisfaction. The research result also suggested that higher satisfaction would result in higher loyalty. Hopefully, the result of this research will be able to provide useful information for leisure farm operators to formulate their management strategies.
期刊論文
1.Um, S.、Crompton, J. L.(1992)。The roles inhibitors and facilitators in pleasure travel destination decisions。Journal of Travel Research,30(3),18-25。  new window
2.Jackson, E. L.、Dunn, E.(1991)。Is Constrained Leisure an Internally Homogeneous Concept?。Leisure Sciences,13(3),167-184。  new window
3.鄭健雄、陳昭郎(19961200)。休閒農場經營策略思考方向之研究。農業經營管理,2,123-144。  延伸查詢new window
4.鄭蕙燕、劉欽泉(19950600)。臺灣與德國休閒農業之比較。臺灣土地金融季刊,32(2)=124,177-193。  延伸查詢new window
5.黃宗成、黃躍雯、余幸娟(20000900)。宗教觀光客旅遊動機、期望、滿意度關係之研究。戶外遊憩研究,13(3),23-48。new window  延伸查詢new window
6.江榮吉(19990600)。休閒體驗農漁業的發展。漁友,258,22-26。  延伸查詢new window
7.Raymore, L. A.、Godbey, G. C.、Crawford, D. W.、Von Eye, A.(1993)。Nature and process of leisure constraints: An empirical test。Leisure Sciences,15(2),99-113。  new window
8.Crawford, Duane W.、Godbey, Geoffrey C.(1987)。Reconceptualizing Barriers to Family Leisure。Leisure Sciences,9(2),119-127。  new window
9.Crawford, Duane W.、Jackson, Edgar L.、Godbey, Geoffrey C.(1991)。A hierarchical model of leisure constraints。Leisure Sciences,13(4),309-320。  new window
會議論文
1.李明宗(1989)。美國之休閒農業初探--借鏡與省思。發展休閒農業研討會,161-180。  延伸查詢new window
學位論文
1.朱孝靜(2004)。宜蘭縣休閒農場發展趨勢之研究(碩士論文)。佛光人文社會學院。  延伸查詢new window
2.張穎仁(2004)。臺中縣休閒農場解說導覽滿意度之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
3.陳平軒(2003)。遊客對休閒農場住宿設施與服務的認知及滿意度之研究--以宜蘭縣庄腳所在休閒農場為例(碩士論文)。國立政治大學。  延伸查詢new window
4.陳文鏞(2003)。從休閒需求觀點探討休閒農業發展養生農場之可行性--以台中市民為例(碩士論文)。逢甲大學。  延伸查詢new window
5.林琬菁(2004)。從資源永續觀點探討休閒農業與土地利用之關係(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.王偉哲、賴美蓉(1997)。遊客在休閒農業區中從事遊憩活動之遊憩動機、體驗與滿意度之探討。臺北:田園城市文化事業有限公司。  延伸查詢new window
2.邱義城(2002)。連鎖好創業。臺北:寶瓶文化事業有限公司。  延伸查詢new window
3.Chubb, M.、Chubb, H. R.(1981)。One-Third of Our Time?。New York:John Wiley & Sons。  new window
4.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
其他
1.張星怡,沈美禎,陳靜怡,陳孝弘(2000)。大學生對游泳池附屬設備顧客滿意度之調查--以白沙灣游泳池為例。  延伸查詢new window
 
 
 
 
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