本研究主要目的在瞭解女性創業成功關鍵因素之探討，了解女性創業家的創業過程與現況，進一步瞭解女性創業成功關鍵因素。本研究之研究方法是採用深度訪談，並以女性創業成功的案例為主，深入瞭解女性創業者之所以能創業成功的關鍵因素。本研究之結論： 一、自行創業的理由為：累積的相關經驗、能兼顧家庭與事業，及企圖心。 二、創業資訊獲取來源是：過去的工作經驗累積、從親朋好友中獲得資訊、強烈決心及創業講習。 三、創業的成功關鍵因素和條件需具備高度熱忱與堅毅的決心、與顧客培養良好的互動關係、了解顧客需求重視產品品質、創新、對人的信任感及果斷。 四、創業成功的女性對自己目前的營運狀況感到滿意。

This study aimed to investigate critical success factors for female entrepreneurs on their entrepreneurial process so as to figure out the prospective features of successful women entrepreneurs. A number of successful female entrepreneurs in the middle and small enterprises in Taiwan participated in the present research. Through exploration of the subjects, entrepreneurs' distinctive traits and styles were analyzed by using Delphi method specialist interview and basic personality inventory (BP) as well. At the end of the study, the findings were illustrated as follows: (1) Accumulating related experience, taking care of both family and business, and the sense of ambition were the main reasons for women to start an enterprise. (2) Female entrepreneurs obtained the sources of entrepreneurial information from their working experiences, from their relatives or friends, from their own ambition, and from entrepreneurial seminars they attended. (3) Critical success factors for female entrepreneurs of small business included the following features: cordiality, perseverance, interaction with customers, innovation, trustfulness, and decisiveness. (4) Most of the successful female entrepreneurs were satisfied with their present entrepreneurial operation.