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題名:女性創業的媒體建構:官方媒體論述分析的嘗試
作者:陳可杰
作者(外文):Ko-chieh Chen
校院名稱:國立中山大學
系所名稱:企業管理學系研究所
指導教授:劉育忠
蔡敦浩
學位類別:博士
出版日期:2011
主題關鍵詞:後結構女性主義官方論述論述分析女性創業者女性創業text analysisofficial discoursediscourse analysisfemale entrepreneursfemale entrepreneurship
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:37
本研究基於後現代女性主義的理論觀點,針對官方平台所提供的女性創業輔導機制及女性創業故事進行論述分析,以理解女性創業行為及女性創業者在這些論述中被呈現的樣貌。研究得到的結論顯示,官方論述對女性創業者的呈現是:照顧者多於生產者;創業動機的產生是感性多於理性;創業資源的動員常經由社會網路以及創業風險未被強調等。
From a social constructionist understanding of social reality, this research explores how the female entrepreneurs and female entrepreneurship are represented in official discourses. From the view point of post-structuralist feminism, this research takes the position that discourses are linguistic practices that create truth effects. It finds that the texts on the official website, including the policies and the female entrepreneurs’ stories, have the potential to reproduce the stereotype of gender.
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