客戶關係管理實務對創新能力之概念性影響關係模式__臺灣人文及社會科學引文索引資料庫

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題名：	客戶關係管理實務對創新能力之概念性影響關係模式
書刊名：	北商學報
作者：	張世佳／林如貞／陳榮輝／秦佳怡
作者(外文)：	Chang, Shih-chia／Lin, Ru-jen／Chen, Rong-huei／Chin, Chia-yi
出版日期：	2008
卷期：	13
頁次：	頁47-60
主題關鍵詞：	客戶關係管理；創新能力；Customer relationship management；Innovation capabilities
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:26

在快速變遷的競爭環境中，廠商為了滿足多變的客戶偏好與市場環境需求以維持長期競爭優勢，創新能力扮演著不容忽視的關鍵角色。然而過去有關創新能力的文獻多數在探討創新能力之類型、創新能力之決定因素及衡量創新能力之績效，但是對於客戶關係管理如何提昇創新能力則較少見。事實上，廠商與客戶有良好的互動關係，將能促使客戶提供廠商重要的意見，而對創新而言具有助益性。因此，本文主要之研究目的在於整合過去有關廠商執行不同客戶關係管理實務對創新能力類型影響關係之相關研究文獻觀點，建構客戶關係管理實務與創新能力之概念性關係模式，研究成果除可做為廠商規劃與執行客戶關係管理實務，以強化創新能力相關決策之參考依據外，亦可作為未來相關研究議題之參考架構。

以文找文

Retaining customers, satisfying their diversified demands, and maintaining long-term relationships with them are crucial factors in enhancing a company's profits and thus ensuring its survival. Many scholars argue that superior practices of customer relationship management can contribute to a company's competitive advantage and improved performance. In order to satisfy variable customers and market environment demands, a company must enhance innovation capabilities. Innovation capabilities play a key role in maintaining a long-term competitive advantage. However, the previous studies investigating various aspects of innovation capabilities paid little attention to the role of customer relationship management in improving these capabilities. In fact, that positive interaction between a business and its customers could provide valuable insights from the customers' perspective, which can significantly affect innovation processes. The goal of this research is to structure the conceptual framework the practices of customer relationship management, innovation capabilities. The results of this research not only could be the decision reference of how to play and executive the practices of customer relationship management to enforce innovation capabilities, but also could be the basic framework for future empirical study of this issue.

以文找文

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學位論文
1.	羅仰萍(2003)。電子商務對直銷產業之顧客關係管理的影響與應用(碩士論文)。元智大學。延伸查詢
2.	張寶樹(2003)。顧客關係管理系統導入效益與關鍵成功因素之研究(碩士論文)。中原大學。延伸查詢
3.	王景聰(2003-00-00)。運用資料挖掘技術於信用卡顧客關係管理之研究(碩士論文)。元智大學。延伸查詢

圖書
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圖書論文
1.	Daft, Richard L.(1982)。Bureaucratic versus nonbureaucratic structure and the process of innovation and change。Research in the sociology of organizations。Greenwich. GT：JAI Press。

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