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題名:平衡計分卡:圖形扭曲與共同特定目標對管理判斷的影響
書刊名:文大商管學報
作者:張允文 引用關係張益誠林靜雯 引用關係余惠芳 引用關係
作者(外文):Chang, Yun-wenChang, I-chenLin, Ching-wenYu, Hui-fun
出版日期:2005
卷期:10:1
頁次:頁101-145
主題關鍵詞:平衡計分卡圖形扭曲共同指標特定指標績效判斷Balanced scorecardGraphics distortionCommon measuresUnique measuresEvaluation judgments
原始連結:連回原系統網址new window
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平衡計分卡(Balanced Scorecard, BSC)已行之有年,是一項卓越的策略管理工具。問卷調查顯示,美國財富(Fortune)雜誌前一千大企業中,有百分之60以上的企業使用平衡計分卡(Malmi,2001)作為績效管理的工具。BSC除了可以反應財務面的經營成果,尚可提供有效管理非財務構面的績效衡量。本研究歸納結論如下:(l)在圖形的表達之下,若兩部門有不同策略,其績效評分並不會有顯著的差異存在。(2)在圖形的表達之下,若部門的績效表現比另一部門的績效高時,管理人員在判斷績效上,將可以明顯判斷出差異。(3)如果圖形經過扭曲之後,原先部門之間績效的差異將會被強化,且差異會更為顯著。(4)圖形經由扭曲之後,管理人員亦會受到誤導,使其績效判斷將會產生顯著的差異。(5)不單只有圖形扭曲此一變數會影響管理人員的績效判斷。部門別差異,績效是否會有較佳的情境因素及圖形扭曲等因素,都將交互影響其績效判斷的差異,此結果亦達至顯著水準。(6)圖形績效判斷上,不單會考量共同指標,亦會考量特殊指標。此結論與Lipe and Salterio (2000)所測得之結論並不相同,這很有可能是因為受測者過度專注閱讀圖形資訊,而沒有詳細考量文字上共同指標及特定指標之說明,忽略了文字資訊的判斷所導致。
The Balanced Scorecard is a prominent implement for strategic management. Similarly, a survey conducted in the USA estimates that 60 percent of the Fortune 1000 firms have experimented with BSC (Malmi, 2001). The BSC was initially described as a performance measurement system containing both financial and non-financial measures. The results may be concluded as follows: (1) in the two divisions strategic that judgments have an insignificantly different. (2) Under the graphics distortion, performance judgments have a significantly different. (3) There are no judgments differences of measure common and measure unique for management judgment effect. (4) Graphics through the distortion that will enhance performance judgments between the two divisions. (5) If the division's performance favor the other one which can make different judgments. Our conclusion and prior Lipe and Salterio (2000) research is not completely the same. That can avoid affecting of the distortion judgment, when we know human behavior's restrictions with some specific conditions. The function include measure improve feedback and encourage performance that can design the best balance scorecard completely.
期刊論文
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18.吳安妮、劉俊儒(20010800)。員工面、內部營運面、及顧客面對財務績效影響之實證研究。臺灣管理學刊,1(1),125-150。new window  延伸查詢new window
19.Arunachalam, V.、Pei, B. K. W.、Steinbart, P. J.(2002)。Impression management with graphs: effects on choices。Journal of Information Systems,16(2),183-202。  new window
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29.吳安妮(20010500)。策略為焦點的組織--平衡計分卡式的公司如何在新企業環境中取勝。會計研究月刊,186,126-137。  延伸查詢new window
30.吳安妮(20010700)。策略為焦點的組織--平衡計分卡式的公司如何在新企業環境中取勝。會計研究月刊,188,113-129。  延伸查詢new window
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學位論文
1.王清弘(2000)。企業建立平衡計分卡之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.魏親民(2002)。設計師與消費者對產品語意認知差異之研究--以象徵功能為例(碩士論文)。銘傳大學。  延伸查詢new window
3.陳志修(2002)。以平衡計分卡角度構建軍工廠國有民營化後經營策略之研究(碩士論文)。元智大學。  延伸查詢new window
4.郭榮興(2002)。以平衡計分卡觀點探討我國女性軍官績效評估之研究(碩士論文)。國防管理學院。  延伸查詢new window
5.蔡文圳(2002)。升學補習教育業平衡計分卡之探索性設計--以某升四技二專補習班為例(碩士論文)。中原大學。  延伸查詢new window
6.鍾志榮(2002)。應用平衡計分卡觀點於國防醫療機構之研究(碩士論文)。國防管理學院。  延伸查詢new window
 
 
 
 
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