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題名：2004年臺灣總統大選傳統媒體、公眾與網路討論議題之關聯分析
書刊名：傳播與管理研究
作者：左宗宏 引用關係
作者(外文)：Dzwo, Dustin Tzong Horng
出版日期：2008
卷期：7:2
頁次：頁73-106
主題關鍵詞：民意；電子佈告欄；總統選舉；議題設定；Agenda-setting；Internet；Presidential election；Public opinion
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:32
  • 點閱點閱:58
本研究以議題設定理論中之第一面向為研究架構，探究並釐清傳統媒體、網路媒體與公眾議題三者之間的交互關係與不同議題之顯著性差異，除了分析比較傳統媒體使用者與網路電子佈告欄使用者對於選舉議題的關心程度之差異外，研究者亦欲豐富「議題設定」理論在媒體互動影響(inter-media agenda-setting)的解釋內涵。研究結果顯示一般公眾關心的議題前五名分別是治安、經濟發展或失業、兩岸關係、政治安定、司法改革；報紙議題報導量最多的前五名則為公投、特權關說舞弊、行政貪污、兩岸關係、外交或國際地位；至於在網路上討論最多的前五項議題則是公投、金權政治、特權關說、臺灣前途、政治安定。由此觀之，傳統平面媒體與互動網路媒體之間的議題設定功能，較之過去議題設定理論所強調之「報紙議題報導會影響選民對於議題重要性之認知」，更為明顯。
Based on agenda-setting theory, purpose of this study is to explore the three-way relationships among traditional media, the Internet, and the public agenda. A national telephone survey was conducted two weeks prior to the election day to understand if voters' perceptions of importance of various issues were positively correlated with amount of media stories and the discussion messages. The findings indicated that amount of on-line discussion messages were significantly correlated with that of newspapers coverage. Salience of discussion messages on the electronic bulletin boards corresponded with that of public agenda as well. Besides, a positive correlation was found between amount of issues covered by three newspapers and that of the Internet discussion messages.
期刊論文
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2.McCombs, M. E.、Shaw, D. L.(1993)。The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas。Journal of Communication，43(2)，58-67。  new window
3.Kaid, L. L.、Pfau, M.(2003)。The impact of web site campaigning on traditional news media and public information processing。Journalism & Mass Communication Quarterly，80(3)，528-547。  new window
4.Dzwo, T.-H.、Wanta, W.、Roberts, M.(2002)。Agenda Setting and Issue Salience Online。Communication Research，29(4)，452-465。  new window
5.Hu, Y.-W.、Wanta, W.(1994)。Time-lag differences in the agenda-setting process: An examination of five news media。International Journal of Public Opinion Research，6(3)，225-240。  new window
6.Song, Y.(2007)。Internet news media and issue development: A case study on the roles of independent online news services as agenda-builders for anti-US protests in South Korea。New Media & Society，9(1)，71-92。  new window
7.Berkowiz, D.、Pritchard, D.(1989)。Political Knowledge and Communication Resources。Journalism Quarterly，66(3)，697-701。  new window
8.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-Setting Function of the Mass Media。Public Opinion Quarterly，36(2)，176-187。  new window
9.Morris, M.、Ogan, C.(1996)。The Internet as mass medium。Journal of Communication，46(1)，39-50。  new window
10.Funkhouser, G. Ray(1973)。The issues of the sixties: An exploratory study in the dynamics of public opinion。Public Opinion Quarterly，37(1)，62-75。  new window
11.Sohn, A. B.(1978)。A longitudinal analysis of local non-political agenda-setting effects。Journalism Quarterly，55，325-333。  new window
12.張佑宗(20060300)。選舉事件與選民的投票抉擇：以臺灣2004年總統選舉為分析對象。東吳政治學報，22，121-159。new window  延伸查詢new window
13.陳憶寧(20041000)。媒體議題與公眾議題演化過程之探討：以2002年臺北市長選舉為例。新聞學研究，81，125-162。new window  延伸查詢new window
14.Roberts, M.、McCombs, M.(1994)。Agenda setting and political advertising: Origins of the news agenda。Political Communication，11(3)，249-262。  new window
15.張耀仁(2006)。〈跨媒體議題設定之探析：整合次領域研究的觀點〉。《傳播與管理研究》，5(2)，73-130。new window  延伸查詢new window
16.盛治仁(2002)。〈議題投票與投射作用的探討─以台灣兩千年總統選舉為例〉。《理論與政策》，16(3)，1-18。  延伸查詢new window
17.Althaus, S. L.,、Tewksbury, D.(2002)。Agenda setting and the 'new' news: Patterns of issue importance among readers of the paper and online version of the New York Times.。Communication Research，29(2)，180-207。  new window
18.Becker, L. B.、Whitney, D. C.(1982)。Keeping the gates' for gatekeepers: The effects of wire news。Journalism Quarterly，59，60-65。  new window
19.Blais, A., Fournier, P., Gidengil, E., Nadeau, R.,、Nevitte, N.(2003)。Issue importance and performance voting。Political Behavior，25(1)，51-67。  new window
20.Boyle, T. P.(2001)。Intermedia agenda setting in the 1996 presidential election。Journalism and Mass Communication Quarterly，78(1)，26-44。  new window
21.Brosius, H.-B.,、Kepplinger, H. M.(1990)。The agenda-setting function of television news: Static and dynamic views。Communication Research，17(2)，183-211。  new window
22.Chang, C.(2007)。The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential elections。Asian Journal of Communication，17(1)，1-23。  new window
23.Eaton, H.(1989)。Agenda-setting with bi-weekly data on content of three national media。Journalism Quarterly，66，942-948, 959。  new window
24.Eyal, C. H. ,、Winter, J. P.(1981)。Agenda setting for the civil rights issue。Public Opinion Quarterly，45(3)，376-383。  new window
25.Fan, D. P.,、Hertog, J. K.(1995)。The impact of press coverage on social beliefs: The case of HIV transmission。Communication Research，22(5)，545-574。  new window
26.Gelman, A.,、King, G.(1993)。Why are American presidential election campaign polls so variable when votes are so predictable?。British Journal of Political Science，23(4),，409-451。  new window
27.Hu, Y.-W.,、Wanta, W.(1993)。The agenda-setting effects of international news coverage: An examination of differing news frames。International Journal of Public Opinion Research，5(3)，250-263。  new window
28.Johnson, M., Martin, B.,、Stamm, K.(1997)。Differences among newspapers, television, and radio in their contribution to knowledge of the Contract with America。Journalism & Mass Communication Quarterly，74 (4)，687-702。  new window
29.Kim, S.-H., Scheufele, D. A.,、Shanahan, J.(2005)。Who cares about the issues? Issue voting and the role of news media during the 2000 U.S presidential election。Journal of Communication，55(1)，103-121。  new window
30.Kim, S. J.(2003)。The influence of the interaction between the Internet and the mass media on the formation of the public sphere。Japanese Sociological Review，54，175-191。  new window
31.Lim, J.(2006)。A cross-lagged analysis of agenda setting among online news media。Journalism & Mass Communication Quarterly，83(2)，298-312。  new window
32.McCombs, M. E.、Stone, G. C.(1981)。Tracing the time lag in agenda-setting。Journalism & Mass Communication Quarterly，58(1)，51-55。  new window
33.Salwen, M. B.(1988)。Effects of accumulation of coverage on issue salience in agenda-setting。Journalism Quarterly，65，100-106。  new window
34.Schiffer, A. J.(2006)。Blogswarms and press norms: News coverage of the Downing street memo controversy。Journalism & Mass Communication Quarterly，83(3)，494-510。  new window
35.Stempel III, G. H.(1964)。How newspapers use the Associated Press afternoon A-Wire。Journalism Quarterly，41，380-384。  new window
36.Takeshita, T.(2005)。Current critical problems in agenda-setting research。International Journal of Public Opinion Research，18 (3)，275-296。  new window
37.Todd, R.(1983)。New York Times advisories and national/international news selection。Journalism & Mass Communication Quarterly，60，705-708。  new window
38.Wanta, W.,、Wu, Y.-C.(1992)。Interpersonal communication and the agenda-setting process。Journalism Quarterly，69(4)，847-849。  new window
會議論文
1.游清鑫(2000)。候選人與選民的互動：競選策略效果的探討--以2000年總統選舉之「興票案」為例。「政治分析的層次問題」國際學術研討會，(會議日期: 2000年5月)。嘉義：國立中正大學政治學系。  延伸查詢new window
2.Dzwo, T.-h. D.(2005)。Strategic analysis of Taiwan's political advertising of presidential elections in 2000 and 2004。Hong Kong。  new window
3.Hamm, B. J., Shaw, D. L.,、Stevenson, R. L.(2001)。Agenda setting theory and public opinion studies in a post-mass media age。Rome。  new window
4.McCombs, M.(1997)。New frontiers in agenda setting: Agendas of attributes and frames。Chicago, IL。  new window
研究報告
1.黃秀端(2001)。2000 年總統大選台灣選民行為。台北市。  延伸查詢new window
學位論文
1.韓智先(2001)。《網路討論區的議題設定效果研究:以中華民國八十九年總統大選為例》。  延伸查詢new window
圖書
1.Dearing, J. W.、Rogers, E. M.(1996)。Agenda-Setting。Sage Publications。  new window
2.Shaw, Donald、McCombs, Maxwell(1977)。The emergence of American political issues: The agenda setting function of the press。St. Paul, MN：West Publishing。  new window
3.Hamm, B. J.,、Shaw, D. L.(1997)。Agenda for a public union or for private communities? How individuals are using me dia to reshape American society。Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory。Mahwah, NJ。  new window
4.King, P.-t.(1997)。The press, candidate images, and voter perceptions.。Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory。Mahwah, NJ。  new window
5.Leggett, D., Wanta, W.,、Shoemaker, P. J.(1989)。Drug coverage and public opinion。Communication Campaigns about Drugs: Government, Media, and the Public。Hillsdale, NJ。  new window
6.Owen, E. J.(1997)。Reactions to the 1996 presidential debates: An analysis of electronic bulletin board conversations。Gainesville, FL.。  new window
圖書論文
1.Dearing, J. W.、Rogers, E. M.(1988)。Agenda-Setting Research: Where Has It Been, Where Is It Going?。Communication Yearbook。Sage Publications。  new window
2.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
3.Reese, S. D.、Danielian, L. H.(1989)。Intermedia influence and the drug issue: Converging on Cocaine.。Communication campaigns about drugs: Government, media and the public。Hillsdale, NJ：Erlbaum。  new window
4.Cronkite, W.(1998)。Reporting presidential campaigns: A journalist's view。The Politics of News: The News of Politics。CQ Press。  new window
5.Ghanem, S.(1997)。Filling in the tapestry: The second level of agenda setting。Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory。Mahwah, NJ：Lawrence Erlbaum Associates, Inc。  new window
 
 
 
 
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