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題名：臺灣「國防部發言人」臉書訊息策略之議題設定與預示效果研究
書刊名：傳播研究與實踐
作者：傅文成
作者(外文)：Fu, Wen Cheng
出版日期：2016
卷期：6:1
頁次：頁169-197
主題關鍵詞：社群媒體；訊息策略；國防事務；預示效果；議題設定；Social media；Content strategies；National defense affairs；Priming effects；Agenda setting effects
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:22
  • 點閱點閱:23
臉書（Facebook）是國防部門廣泛運用的新媒體平臺，是軍隊執行政策溝通、爭取民意支持的重要管道，本實驗採3 × 2 組間設計，檢視臺灣國防部發言人的臉書發文策略對閱聽人之議題設定及預示效果之影響。本研究亦探討媒體使用依賴程度與議題設定效果的關聯性，結果發現，使用社群媒體時間越多的閱聽人，受臉書的議題設定效果影響越顯著。
Widely used by national defense sectors, Facebook is a significant new media platform for communicating policies with publics and gaining supports from them. To better understand media agenda setting and priming effects derived from the Facebook’s fan page of spokesman of Ministry of National Defense (SMND), a 3 × 2 between-subjects experiment design was conducted. This study also investigated the relationship between audience’s habits of media use and agenda setting effects. The results showed that the heavier social media dependency that the audience exerts, the more salient agenda setting effect exhibits on exposure of SMND’s Facebook fan page. Implications are also subsequently discussed.
期刊論文
1.Eighmey, J.(2006)。Why Do Youth Enlist?。Armed Forces and Society，32(2)，307-328。  new window
2.左宗宏(20080100)。2004年臺灣總統大選傳統媒體、公眾與網路討論議題之關聯分析。傳播與管理研究，7(2)，73-106。new window  延伸查詢new window
3.Hunter, M. L.、Van Wassenhove, Luk N.、Besiou, M.、Van Halderen, Mignon(2013)。The Agenda-Setting Power of Stakeholder Media。California Management Review，56(1)，24-49。  new window
4.Lovejoy, Kristen、Saxton, Gregory D.(2012)。Information, community, and action: How nonprofit organizations use social media。Journal of Computer-Mediated Communication，17(3)，337-353。  new window
5.Kelleher, Christine A.、Wolak, Jennifer(2006)。Priming Presidential Approval: The Conditionality of Issue Effects。Political Behavior，28(3)，193-210。  new window
6.Camaj, Lindita(2014)。Media Use and Political Trust in an Emerging Democracy: Setting the Institutional Trust Agenda in Kosovo。International Journal of Communication，8，187-209。  new window
7.Malhotra, Neil、Krosnick, Jon A.(2007)。Retrospective and Prospective Performance Assessments during the 2004 Election Campaign: Tests of Mediation and News Media Priming。Political Behavior，29(2)，249-278。  new window
8.左宗宏(20090700)。Agenda-setting Analysis of Referendum Issue during 2004's Taiwan Presidential Campaign。高應科大人文社會科學學報，6(1)，103-116。new window  延伸查詢new window
9.Ali, M.、Seuc, A.、Rahimi, A.、Festin, M.、Temmerman, M.(2014)。A global research agenda for family planning: results of an exercise for setting research priorities。Bulletin of The World Health Organization，92(2)，93-98。  new window
10.Amankwah, A. S.、Ginn, A.、Ahenkora, K.(2012)。Gendering the agenda: A look at front page photographs of a national newspaper。International Journal of Business Management and Economic Research，3，641-645。  new window
11.Ashikali, E.、Dittmar, H.(2012)。The effect of priming materialism on women's responses to thin-ideal media。British Journal of Social Psychology，51，514-533。  new window
12.Bekkers, V.、Beunders, H.、Edwards, A.、Moody, R.(2011)。New Media, Micromobilization, and Political Agenda Setting: Crossover Effects in Political Mobilization and Media Usage。Information Society，27(4)，209-219。  new window
13.Besiou, M.、Hunter, M. L.、Van Wassenhove, L. N.(2013)。A web of watchdogs: Stakeholder media networks and agenda-setting in response to corporate initiatives。Journal Of Business Ethics，118，709-729。  new window
14.Beuker, R.、Abbing, E. R.(2010)。Two faces of social media: Brand communication and brand research。Design Management Review，21(1)，54-60。  new window
15.Bilali, R.、Vollhardt, J. R.(2013)。Priming effects of a reconciliation radio drama on historical perspective-taking in the aftermath of mass violence in Rwanda。Journal of Experimental Social Psychology，49，144-151。  new window
16.Briones, R. L.、Kuch, B.、Liu, B. F.、Jin, Y.(2011)。Keeping up with the digital age: How the American red cross uses social media to build relationships。Public Relations Review，37(1)，37-43。  new window
17.Briscoe, C.、Aboud, F.(2012)。Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques。Social Science and Medicine，75，612-621。  new window
18.Fahmy, S.、Sooyoung, C.、Wanta, W.、Yonghoi, S.(2006)。Visual agenda-setting after 9/11: Individuals' emotions, image recall, and concern with terrorism。Visual Communication Quarterly，13，4-15。  new window
19.Fernando, A. G.、Suganthi, L.、Sivakumaran, B.(2014)。If you blog, will they follow? Using online media to set the agenda for consumer concerns on "greenwashed" environmental claims。Journal of Advertising，43(2)，167-180。  new window
20.Guo, L.、Vu, Hong T.、McCombs, M.(2012)。An expanded perspective on agenda-setting effects: Exploring the third level of agenda setting。Revista de Comunicación，11，51-68。  new window
21.Ha, S.(2011)。Attribute priming effects and presidential candidate evaluation: The conditionality of political sophistication。Mass Communication and Society，14，315-342。  new window
22.Hänggli, Regula(2012)。Key factors in frame building: How strategic political actors shape news media coverage。American Behavioral Scientist，56(3)，300-317。  new window
23.Hong Nga Nguyen, V.、Gehrau, V.(2010)。Agenda diffusion: An integrated model of agenda setting and interpersonal communication。Journalism and Mass Communication Quarterly，87，100-116。  new window
24.Mandel, D. R.(2011)。Military social influence。Analyses of Social Issues and Public Policy，11(1)，39-42。  new window
25.Marsh, I.(2013)。Setting the post war Australian policy agenda--Causes and content。Australian Journal of Public Administration，72，473-480。  new window
26.Meyer, D. E.、Schvaneveldt, R. W.(1976)。Meaning, memory structure, and mental processes。Science，192，27-33。  new window
27.Mucundorfeanu, M.、Vana, D.(2012)。Agenda setting, framing, printing: Analyze the effects on mass media in Romănia。Review of Management and Economic Engineering，11，189-200。  new window
28.Ogata Jones, K.、Denham, B. E.、Springston, J. K.(2006)。Effects of mass and interpersonal communication on breast cancer screening: Advancing agendasetting theory in health contexts。Journal of Applied Communication Research，34(1)，94-113。  new window
29.Pallegedara, D.、Lei, P.(2014)。Investigating Facebook groups through a random graph model。Journal of Multimedia，9，25-34。  new window
30.Rudat, A.、Buder, J.、Hesse, F. W.(2014)。Audience design in Twitter: Retweeting behavior between informational value and followers' interests。Computers in Human Behavior，35，132-139。  new window
31.Sheafer, T.、Weimann, G.(2005)。Agenda building, agenda setting, priming, individual voting intentions, and the aggregate results: An analysis of four Israeli elections。Journal of Communication，55，347-365。  new window
32.Sill, K. L.、Metzgar, E. T.、Rouse, S. M.(2013)。Media coverage of the U. S. Supreme Court: How do journalists assess the importance of court decisions?。Political Communication，30(1)，58-80。  new window
33.Thesen, G.(2013)。When good news is scarce and bad news is good: Government responsibilities and opposition possibilities in political agenda-setting。European Journal of Political Research，52，364-389。  new window
34.Van Dalen, A.、Van Aelst, P.(2014)。The Media as political agenda-setters:Journalists' perceptions of media power in eight west European countries。West European Politics，37，42-64。  new window
35.van der Brug, W.、Semetko, H. A.、Valkenburg, P. M.(2007)。Media priming in a multi-party context: A controlled naturalistic study in political communication。Political Behavior，29(1)，115-141。  new window
36.Weaver, D. H.(1990)。Setting political priorities: what role for the press。Political Communication，7，201-211。  new window
37.張卿卿、羅文輝(20090100)。政論性談話節目影響之探討。新聞學研究，98，47-91。new window  延伸查詢new window
38.Meyer, D. E.、Schvaneveldt, R. W.(1971)。Facilitation in recognizing pairs of words: evidence of a dependence between retrieval operations。Journal of Experimental Psychology，90(2)，227-234。  new window
39.陳憶寧(20041000)。媒體議題與公眾議題演化過程之探討：以2002年臺北市長選舉為例。新聞學研究，81，125-162。new window  延伸查詢new window
40.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly，36(2)，176-187。  new window
41.Krosnick, Jon A.、Kinder, Donald R.(1990)。Altering the Foundations of Support for the President through Priming。American Political Science Review，84(2)，497-512。  new window
42.Strömbäck, J.、Kiousis, S.(2010)。A new look at agenda-setting effects: Comparing the predictive power of overall political news consumption and specific news media consumption across different media channels and media types。Journal of Communication，60，271-292。  new window
會議論文
1.孫懋嘉(201208)。「國防部發言人」臉書粉絲專頁公關策略之探析。101年度軍事新聞研討會，國防大學 。台北。  延伸查詢new window
2.Guo, L.、McCombs, M.(2011)。Toward the third level of agenda setting theory: A network agenda setting model。The AEJMC annual conference。St. Louis, MO。  new window
3.Guo, L.、McCombs, M.(2011)。Network agenda setting: A third level of media effects。The annual meeting of the International Communication Association。Boston, MA。  new window
4.Hassanpour, N.(201109)。Media disruption exacerbates revolutionary unrest: Evidence from Mubarak's natural experiment。The annual meeting of the American Political Science Association。Seattle, WA。  new window
5.Kiousis, S.、Dimitrova, D.(200408)。The differential impact of web site content: Exploring the influence of source (public relations vs. news), modality, and participation on audience perceptions。The annual meeting of the International Communication Association。Boston, MA。  new window
學位論文
1.周力行(2013)。國軍運用社群網站塑造軍人形象之策略研究--以國防部發言人臉書粉絲專頁為例(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
圖書
1.Thomas, R. M.(2011)。Military deployments: Evaluating teacher knowledge。Washington, DC：U.S. Government Printing Office。  new window
2.U.S. DoD(2013)。The Army Social Media Handbook。Washington, DC：U.S. DoD。  new window
3.Williams, W.、And, O.(1982)。Political framing and agenda setting in the 1980 presidential campaign。Princeton, NJ：Princeton University Press。  new window
4.Hanneman, R. A.、Riddle, M.(2005)。Introduction to Social Network Methods。University of California。  new window
5.中華民國102年《四年期國防總檢討》編纂委員會(2013)。中華民國102年四年期國防總檢討。臺北：國防部。  延伸查詢new window
6.Iyengar, Shanto、Kinder, D. R.(1987)。News That Matter: Television and American Opinion。Chicago, IL：University of Chicago Press。  new window
7.Cohen, Bernard C.(1963)。The Press and Foreign Policy。Princeton University Press：Greenwood。  new window
8.Lippmann, Walter(1922)。Public Opinion。New York：Macmillan。  new window
單篇論文
1.Brewer, W. F.，Nakamura, G. V.，Bolt, B. A.(1984)。The nature and functions of schemas，http://files.eric.ed.gov/fulltext/ED248491.pdf，(ED248491)。  new window
其他
1.(20140804)。國軍支援高雄氣爆意外事件救援任務，https://www.facebook.com/MilitarySpokesman/photos/a.748026045260716.1073744275.160144950715498/748026048594049/。  延伸查詢new window
2.(20131114)。中華民國空軍執行菲律賓人道救援任務，https://www.facebook.com/media/set/?set=a.613217115408277.1073742759.160144950715498andtype=1。  延伸查詢new window
3.楊喻斐(20140228)。臺灣臉書滲透率冠全球活躍用戶續增 每日平均1100萬人登入，http://www.appledaily.com.tw/appledaily/article/finance/20140228/35670111/， 。  延伸查詢new window
 
 
 
 
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