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題名：職業棒球觀眾運動涉入、球隊評價及贊助效益之研究
書刊名：觀光研究學報
作者：巫喜瑞 引用關係／梁榮達 引用關係
作者(外文)：Wu, Hsi-jui／Liang, Rong-da
出版日期：2006
卷期：12:4
頁次：頁345-369
主題關鍵詞：運動贊助；觀眾特徵；贊助效益；運動涉入；生活型態；Sport sponsorship；Spectator characteristic；Sponsorship effect；Sport involvement；Life style
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(19) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:19
  • 共同引用共同引用:32
  • 點閱點閱:78
期刊論文
1.Miloch, Kimberly S.、Lambrecht, Keith W.(2006)。Consumer Awareness of Sponsorship at Grassroots Sport Events。Sport Marketing Quarterly，15(3)，147-154。  new window
2.Slattery, J.、Pitts, B. G.(2002)。Corporate sponsorship and season ticket holder attendees: An evaluation of changes in recall over the course of one American collegiate football season。International Journal of Sports Marketing and Sponsorship，4(2)，151-174。  new window
3.Gardner, Meryl Paula、Shuman, Philip Joel(1987)。Sponsorship: An Important Component of the Promotions Mix。Journal of Advertising，16(1)，11-17。  new window
4.Yoon, S. J.、Choi, Y. G.(2005)。Determinants Of Successful Sports Advertisements: The Effects Of Advertisement Type, Product Type And Sports Model。Journal of Brand Management，12(3)，191-206。  new window
5.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
6.Havitz, Mark E.、Dimanche, Frederic(1997)。Leisure involvement revisited: Conceptual conundrums and measurement advances。Journal of Leisure Research，29(3)，245-278。  new window
7.Wiley, C. G. E.、Shaw, S. M.、Havitz, M. E.(2000)。Men's and women's involvement in sports: An examination of the gendered aspects of leisure involvement。Leisure Sciences，22(1)，19-31。  new window
8.譚大純、陳正男、賴孟寬(19991200)。ICP生活型態量表之信效度檢驗、因素重組與趨勢比較--行銷領域之應用。中華管理評論，2(7)，69-80。new window  延伸查詢new window
9.Crimmins, J.、Horn, M.(1996)。Sponsorship: From Management Ego Trip to Marketing Success。Journal of Advertising Research，36(4)，11-21。  new window
10.Punj, Girish、Stewart, David W.(1983)。Cluster analysis in marketing research: review and suggestions for application。Journal of Marketing Research，20(2)，134-148。  new window
11.McCarville, Ronald E.、Copeland, Robert P.(1994)。Understanding sport sponsorship through exchange theory。Journal of Sport Management，8(2)，102-114。  new window
12.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
13.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。  new window
14.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
15.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
16.Javalgi, Rajshekhar G.、Traylor, Mark B.、Gross, Andrew C.、Lampman, Edward(1994)。Awareness of sponsorship and corporate Image: An empirical investigation。Journal of Advertising，23(4)，47-58。  new window
17.Mason, K.(2005)。How Corporate Sport Sponsorship Impacts Consumer Behavior。The Journal of American Academy of Business Cambridge，7(1)，32-35。  new window
18.Meenaghan, Tony(2001)。Understanding Sponsorship Effects。Psychology and Marketing，18(2)，95-122。  new window
19.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science，28(2)，226-238。  new window
20.Cornewll, T. B.、Weeks, C. S.、Roy, D. P.(2005)。Sponsorship-linked Marketing: Opening the Black Box。Journal of Advertising，34(2)，21-42。  new window
21.吳淑鶯(2001)。生活型態區隔在廣告效果上之差異性研究。中華管理評論，4(2)，39-50。  延伸查詢new window
22.Arnett, L. J.(1995)。Adolescents' Uses of Media for Self-socialisation。Journal of Youth and Adolescence，24(5)，519-533。  new window
23.Brown, S.、Sutton, W.、Duff, G.(1993)。The Event Pyramid: An Effective Management Strategy。Sport Marketing Quarterly，2(4)，29-35。  new window
24.Dalakas, V.、Kropp, F.(2002)。Attitude of Youth Toward Purchasing from Sponsors: A Cross-cultural Perspective。Journal of Euromarketing，12(1)，19-40。  new window
25.Gore, S.、Farrell, F.、Gordon, J.(2001)。Sports Involvement as Protection Against Depressed Mood。Journal of Research on Adolescence，11(1)，119-130。  new window
26.Kim, S. S.、Scott, D.、Crompton, J. L.(1997)。An Exploration of the Relationship among Social Psychological Involvement, Behavioral Involvement, Commitment, and Future Intentions in the Context of Bird-watching。Journal of Leisure Research，29(4)，320-341。  new window
27.Lockshin, L. S.、Spawton, A. L.、Macintosh, G.(1997)。Using Product, Brand and Purchasing Involvement for Retail Segmentation。Journal of Retailing and Consumer Services，4(3)，171-183。  new window
28.Stipp, H.、Schiavone, N. P.(1996)。Modelling the Impact of Olympic Sponsorship on Corporate Image。Journal of Advertising Research，36(4)，22-28。  new window
會議論文
1.McDaniel, S. Y.、McKinney, J.(1997)。Antecedents Conditions in Consumer Response to Event Involvement and Psychographics on Brand Awareness and Brand Image for Official Olympic Sponsors。Ireland：Dublin。921-923。  new window
學位論文
1.范師豪(2004)。由消費者觀點探討企業贊助職業棒球運動之效益(碩士論文)。國立政治大學。  延伸查詢new window
2.張士哲(1994)。職業棒球市場區隔與球團形象定位之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
3.陳碩偉(2003)。遊客選擇主題樂園之考慮因素與滿意度之研究--以劍湖山世界為個案(碩士論文)。國立臺北大學。  延伸查詢new window
4.朱珮忻(2003)。從消費者觀點分析企業運動贊助效果(碩士論文)。國立臺灣大學。  延伸查詢new window
5.王沛泳(2001)。球迷參與行為及參與滿意度之影響因素--統一獅實證研究(碩士論文)。國立成功大學。  延伸查詢new window
6.馮義方(1999)。企業對運動贊助行為之研究(碩士論文)。國立政治大學，臺北市。  延伸查詢new window
7.鄭宗益(2004)。國內職業棒球之消費行為研究--以輔仁大學為例(碩士論文)。輔仁大學。  延伸查詢new window
8.吳曉雯(2002)。影響職棒球迷選擇支持球隊的因素及其與忠誠度、滿意度的關係(碩士論文)。國立體育學院。  延伸查詢new window
9.洪文宏(2001)。消費者態度對企業贊助效益影響之研究-以亞洲盃棒球賽為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Solomon, Michael R.(2002)。Consumer Behavior: Buying, Having, and Being。Upper Saddle River, New Jersey：Prentice Hall International。  new window
2.Scheiber, A. L.(1994)。Lifestyle and event marketing。New York：McGraw Hill。  new window
3.Sleight, Steve(1989)。Sponsorship: What It Is and How to Use It。London。  new window
4.程紹同(2003)。運動行銷與贊助研究。台北：師大書苑。  延伸查詢new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
6.Hoyer, W. D.、Macinnis, D. J.(2001)。Consumer Behavior。Boston：Houghton Mifflin Company。  new window
7.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
8.DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。  new window
9.Lull, J.(1987)。Popular Music and Communication。Popular Music and Communication。London, UK：Sage。  new window
10.Zillman, D.、Paulus, P. R.(1993)。Spectators: Reactions to Sports Events and Effects on Athletic Performance。Handbook of Research on Sport Psychology。New York, NY。  new window
其他
1.中華職棒聯盟(2005)。中華職棒簡介－球迷成長數，0。  延伸查詢new window
圖書論文
1.Reynolds, F. D.、Darden, W. R.(1974)。Construing Life Style and Psychographics。Life Style and Psychographics。Chicago：AMA。  new window
 
 
 
 
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